Clothing Entity Shop VS Shop Who Lives Better Than Shop

Since Zhuang's women's clothing shop was closed down, he began to hate the electricity supplier. Every day, his lips were "words as long as the electricity supplier lived, the entity would die" and so on.

Zhuang's women's clothing store closes, reflecting the reality of Hangzhou's Wulin Road women's wear street downhill.

This street has been spontaneously formed since 1994, and the following styles shops and Hangzhou women's wear have pformed into a fashionable woman shopping street in Hangzhou.

During the glorious period, this street brings together 1037 kinds of brands and schools, mainly with women's clothing, including 429 domestic and international brands and boutique stores, with an annual sales volume of about 3000000000 Yuan.

However, the times changed and the aura faded. Before long, the women's clothing street of Wulin Road had quietly changed, and shops were shutting down one after another, and fried shops, Baozi shops and bakery shops were replaced. The former women's wear street seemed to have gradually pformed into food street.

In this regard, many bosses from the teeth of the mouth hold a sentence: it is not the online shop to grab business! Online clothes are cheap, many styles, buy clothes do not have to go out, move finger clothing to the home, you can still have 7 days without reason to return......

All these, the advantages of online stores are highlighted, and the physical store business is deserted.

The author noted that reports on "Guan Dian Chao" were concentrated in 2014, and women's clothing street in Wulin Road was only one of them. Guangdong, Beijing and other places all had them.

Customs stores are not only seen in a certain street, but also in bigger shopping malls and MALL.

Insiders comment on this, unable to withstand the attack of the electricity supplier, once the highly sought after leisure clothing brand is being marginalized, if not changed, these brands will be difficult to resist 5 to 10 years from the market fate.

Recently, the title of "China's large number of shop closes has started, do not think you have nothing to do with" articles widely forwarded, the article Wanda boss Wang Jianlin's statement seems quite reasonable: China's annual consumption market total is 25 trillion yuan, in this 25 trillion yuan, bag consumption accounted for 1/3, and consumption accounted for 2/3.

Bag consumption is about 8-9 trillion yuan, while a treasure only "double 11" will kill 57 billion 100 million yuan, and the annual breakthrough of 3 trillion yuan should not be suspense.

In addition to a treasure, there are also some East, there are various electricity providers, the rules of the electricity supplier game for the original bag consumption ecosystem can be subverted, and with the popularity of smart phones, the physical market pressure is even greater.

So another bold guess appears, the commercial real estate recession has quietly arrived.

However, can we really join the ranks of the blue ocean after joining the electricity supplier?

Not long ago, the first World Internet Conference was held in Wuzhen. Interconnection, sharing and co governance, the global Internet benchmarking figures appeared in a collective way. Many businessmen were dizzy, and even electric business opportunities were gathered.

In fact, reality is much more than ideal bone.

Gu boss, who runs the fur shop, has complained to the author more than once. He can not afford to shop online. First of all, it is energy. Don't think that knocking on the keyboard will bring profits. If a person runs a shop from beginning to end, then he will not have time to eat and go to the toilet from the purchase, customer service, delivery, sale and post duties. It is a common thing to stay up late at night.

This is the trouble of busy business owners, and countless online shops are still worried that they will not see a single business all day before sitting in front of the computer.

It is no longer blue ocean.

In terms of operating costs alone, it can also frighten many of the shop owners.

Gu boss calculated the six major costs that each shop must pay:

Packaging costs ($5), logistics costs ($10), platform points (5%), taxes (8%), shooting and production costs (3%), in addition, there are more variable costs, such as labor cost (20%) and advertising cost (20%).

That is to say, a commodity with a cost price of 20 yuan must be priced at more than 60 yuan in order to maintain capital.

Under normal circumstances, the physical store profits above 15% can be slightly surpluses.

This is not a case of Mr. Gu's shop.

The author needs to join a number of stores because of daily interviews. They are always worried about traffic, low traffic, low cost but no customers.

In order to introduce more traffic, they brush their credibility. They spend money on advertising. Recently, more than 100 people came to complain that they were cheating money by illegal agents.

"Although the net merchants have saved the rents of the shops in the physical stores, the cost of operation is even higher than that of the physical stores."

Online shopkeepers think they are tired of running for a whole year, and the surface business data are mostly tears.

The entity is so, if the net business is like that, is there any development opportunity for the operator? Of course, the answer is No.

Just ask a question, where are the main channels of your consumption? After 80 or even 70, the answer is basically online stores. The demand for online stores is still objective. Online businesses need strategies, personalities, designs and ideas.

70 most of the former consumers may still choose physical stores. Of course, the advantage that the shop can touch and try on is that the shop cannot match it.

The new fur shop recently opened on women's clothing street, Wulin Road, which covers the most popular fur style this year.

The shop needs the experience type intimate service.

So the way out is much more than the difficulty.