Trade Associations Promote The Integration Of Industrial Chain Resources

In recent years,

Trade associations are becoming a powerful force in the development of clothing brands.

Reporters learned from the Qingdao Fashion Designers Association that the number of members of this association has increased from 220 to 280 in the past year, of which the number of business members has increased from 40 to 70.

Some of the local brands in Qingdao are becoming famous fashion brands in China, such as Qingdao Yihua red dress Co., Ltd., with the characteristics of women's clothing, which has become the leading brand of women's clothing. Qingdao's Ma Ma Xiu Dan Clothing Co., Ltd. is making the fashion of cheongsam custom-made, so that the fashion version of Chinese dress will show its dignity and individuality, and show the charm of ocean culture in cheongsam.

In the face of the current export situation, strengthening the creative research and development of independent brands has promoted the pformation and upgrading of many garment enterprises, such as "BMW special", "CIO Nuo" and so on.

It also shows its unique way of brand pformation, such as the "BMW special" R & D tortoise children's clothing to market in the way of animation derivatives.

Born in Qilu cultural and creative industrial park.

And through the strength of the association platform, it is also an obvious feature of the overall growth of Qingdao's clothing industry.

According to Zhang Chongwei, Secretary General of Qingdao Fashion Designers Association, apart from local brand clothing companies, professors of Qingda Textile Institute, independent design studio of island city, brand designers and fashion designers, and the favorable driving of all major fashion projects this year, the association will effectively integrate the upstream and downstream resources of the apparel industry chain, explore the power of fashion innovation, and promote the development of fashion culture industry with fashion as the main body.

When the impact of the collision between the fashion design industry and the creative culture is more dazzling, Oriental Fashion Center is based on the mainland to create an international fashion environment, and explore the new mode of the development of the local garment industry with the combination of technology Internet and fashion show experience.

Dai Bing, general manager of Oriental Fashion Center fashion industry operation Department, said that as designers, we should have the educational obligation of popularizing fashion aesthetics and lead the pformation of people's lifestyle.

Before making a show or planning a product, a designer will have a section called "lifestyle", so designers should be able to lead the public's lifestyle.

According to its disclosure, the Oriental Fashion Center will build a platform for interactive online D2C, not only for independent designers, but also to encourage young designers and invites international designers.

"In the D2C platform, we create a personalized, original, quality sense design. We hope to create a multi-dimensional and consistent platform for designers.

Similarly, for the future Qingdao fashion industry is full of expectations, the investment of 8 billion yuan, the total planning of 2000 acres of Qingdao international garment industry city, the first 285 acres demonstration area has opened a Grand Park, attracted the first batch of more than 140 small and medium-sized clothing and related enterprises to enter.

Zhang Yanzhi, deputy general manager of the comprehensive management department of Qingdao Zhong Yi group Park Management Office, introduces the clothing city as the largest garment industry base in Jiangbei, aiming to gather thousands of garment enterprises and integrate the resources of fashion industry at home and abroad to become a fashion brand gathering place and a fashion industry gathering area.