Electricity Supplier'S Impact On Clothing Retailing

In 2014, Jingdong sales ranged from 45 billion to 60 billion. According to the data of AI, the Jingdong with a total sales volume of 54 billion in the first three quarters could exceed 70 billion throughout the year. However, according to the past, the real value of Jingdong can be predicted to be closer to 50 billion.

After entering the fourth quarter of the year, suning.com launched 3 super long "super 0 yuan purchase" promotion activities, with the expected annual turnover of 15 billion to 20 billion.

After entering the fourth quarter, suning.com's category expansion accelerated, promotional efforts increased, promotional frequency increased, popularity increased, website technology upgrading, warehousing and distribution speed up, comprehensive analysis of various factors, suning.com's fourth quarter paction volume of 60~80 billion.

The volume of pactions in the first three quarters of Tencent is 1 billion 989 million, 3 billion 574 million and 4 billion 550 million respectively, and the paction volume in the fourth quarter is expected to be around 6 billion, and the annual turnover is around 16 billion.

The biggest point in the fourth quarter of e-commerce is likely to be in the dispute between Tencent's electricity supplier and suning.com's third place.

The above four major business pactions, plus

All customers, Gome, Dangdang, shop No. 1, vip.com, and many other vertical businesses, such as small and medium-sized electricity providers, this year the online shopping market paction scale up to at least 1 trillion and 250 billion.

The National Bureau of statistics data show that the total retail sales of social consumer goods the year before last was 18 trillion and 400 billion, and the total retail sales of consumer goods reached 18 trillion and 700 billion in the first 11 months of last year. The breakthrough of 20 trillion is not a problem. According to the 17% growth rate of the previous year, the total retail sales of social consumer goods reached 21 trillion and 500 billion last year. It is estimated that the proportion of online shopping pactions in total retail sales of social consumer goods last year was between 5.8%~6.2%. The past four years accounted for 1.1%, 2%, 2.9% and 4.2% respectively. What I want to say is that the proportion of online shopping clothing market in the past years has been accounted for.

The total retail sales were 1.8%, 4.4%, 8.4% and 14.3% respectively.

According to the International Bureau of statistics, the total population of the mainland in China was 1 billion 347 million 350 thousand at the end of 2011, of which 690 million 790 thousand were urban residents. In 2011, the average annual household consumption expenditure of Urban Households (15160.9 per capita) was 15160.9 yuan and the rural area was 5221.1 yuan.

CNNIC data show that in 2011

The size of the user is 193 million 952 thousand people. According to the data of irey, the amount of online shopping pactions in 2011 was 773 billion 560 million. In the rough calculation of the first two data, the per capita online shopping expenditure in 2011 was 3988.4 yuan, and the per capita online shopping expenditure accounted for 26.3% of the total expenditure per person in cities and towns (although the base number was different, the town population base was nearly 700 million, the online shopping user base was nearly 200 million, but the coincidence degree between online shopping users and urban population was relatively high, and the average value could still explain some problems).

Looking at the situation in 2014, CNNIC data show that in June last year, the number of online shopping users was 209 million 892 thousand, and the annual growth rate was 8.2%. According to this growth rate, the annual online shopping users can reach 227 million 103 thousand users. According to Ai Rui's annual online shopping volume of 1 trillion and 184 billion 50 million, the average online shopping consumption per person last year was about 5213.7 yuan, an increase of 30.7% over the same period last year.

After the annual household consumption expenditure data of the National Bureau of statistics last year came out, compared with the per capita online shopping expenditure data in 2012, we can see that the proportion of per capita online shopping expenditure in the total expenditure per capita in 2012 is more than that of the 2011 per capita online shopping expenditure, which means that the impact of the online shopping market on the traditional retail industry will be serious.