How'S Haley Hanson? How To Look At The Future Development Of Helly Hansen In China

This July, Helly Hansen Haili Hansen entered the Chinese market. On October 1, the brand opened a shop in Beijing SKP shopping mall, squeezing into the domestic high-end business circle, and further providing high-quality outdoor experience for domestic consumers.

In recent two years, the domestic outdoor industry has entered a period of vigorous development brand to be eager for a fight. Helly Hansen chose to settle in at this time. What is the future development prospect of Helly Hansen in China?

　　 The imbalance between market and demand is the best entry stage

Under the "Winter Olympics fever" and the favorable policies, the terms "outdoor sports", "Sports" and "skiing" are becoming more and more popular in the national lifestyle. More and more people realize that sailing, skiing and other "outdoor forms" are also sports that ordinary people can enjoy and also a fashionable and quality lifestyle. Therefore, at present, there is a demand in China, and this demand is increasing. However, looking at the outdoor market, due to the late development of outdoor sports in China, there are not many high-end and professional equipment to choose from.

Such a development imbalance has led to the fact that the best brands have entered the stage of cultivating consumers in China. It is urgent for China to inject high-end outdoor brands to provide more and better choices for Chinese consumers. At the same time, the domestic outdoor industry also needs mature brands to optimize and improve the industrial development.

　　 How's Haley Hanson?

Helly Hansen brand positioning -- pronoun of "professional"

Helly Hansen (Hh), founded in 1877, is a national treasure of Norway with a history of 100 years Outdoor brand 。

HH was first born on the sea. In the development of nearly a century and a half later, HH has completed several major technological breakthroughs, which are mainly reflected in the scientific and technological breakthroughs and product design, which makes Haley Hansen have a very high functional clothing.

　　 H2FLOW ™ With h2flow down jacket

In the Helly Hansen Haley Hansen ski collection, h2flow down jacket uses H2flow version, at the same time, multi fabric design (such as the combination of high-grade matte elastic woven fabric and silver appearance aluminum coating fabric) is added to the clothing design to ensure the warmth and softness of the clothing to the greatest extent. In terms of style design, the front pocket magnet button, 2-fold cap and simple color matching are adopted, which not only increases the three-dimensional sense and fashion of clothing, but also ensures the outdoor safety of consumers.

The functionality of this series of products benefits from h2flow ™ Technical advantages, h2flow ™ It has good hot air discharge speed, fast air circulation and protection barrier, which helps ski and outdoor enthusiasts maintain warm and comfortable body temperature in extreme environment.

　　 Arctic patrol modular Parka

　　Arctic Patrol Modular Parka (polar patrol modular Parka Coat) series is designed with three independent layers, and the inner layer is filled with high-quality goose down to provide warm, soft and comfortable wearing experience; The middle layer is made of 3-layer laminating fabric, which has excellent waterproof and air permeability, which can help outdoor athletes to deal with various changeable environment and climate flexibly; The modular design of the outer layer can flexibly cope with all kinds of extreme weather. Arctic Patrol modular Parka (polar patrol modular Parka) can be worn individually on each layer, and can be used flexibly.

　　 Lifa Merino base layer Lifa Merino wool warm coat

Lifa Merino wool warm coat has Lifa ® Technical advantages that provide moisture management and insulation to remove moisture from the skin while delivering sweat to the fabric surface where it evaporates. So the series Warm clothing It has excellent warmth and skin affinity, which integrates comfort and warmth.

In addition, Helly Hansen entered the Chinese market. In order to fit Asian people's figure and aesthetics more closely, Hansen also added local design and new fashion language to make outdoor clothing safe and comfortable, at the same time, take into account the fashion trend, and meet the needs of domestic elites on outdoor sports and daily wear clothing Demand.

Specializing in technology and continuous innovation, I believe that Beijing SKP shopping mall will be the new starting point of Haili Hansen's next legend.