Laws And Regulations: Sydney And Lin Shanshan Were Fined More Than 90 Million Yuan For Tax Evasion

According to the investigation, Zhu Chenhui and Lin Shanshan, through the establishment of sole proprietorship enterprises in Shanghai, Guangxi, Jiangxi and other places from 2019 to 2020, they made up their own businesses and converted their personal wages, salaries and labor remuneration income of 84.4561 million yuan and 41.995 million yuan into the operating income of sole proprietorship enterprises, and evaded individual income tax of 30.3695 million yuan and 13.3194 million yuan.

On November 22, radar finance learned from the official website of Hangzhou Taxation Bureau of the State Administration of taxation that Zhu Chenhui (Sydney) and Lin Shanshan, two anchors, were supervised to collect taxes, impose overdue fines and impose a double fine of 65.5521 million yuan and 27.6725 million yuan for evading personal income tax of 30.3695 million yuan and 13.1194 million yuan during the period of 2019-2020.

During the inspection, the tax authorities also found that Li Zhiqiang was suspected of planning, implementing and helping Zhu Chenhui and Lin Shanshan to evade taxes, and interfered with the tax authorities' investigation.

According to the analysis of radar finance and economics, Sydney is also the founder of chenfan e-commerce, Lin Shanshan is the first celebrity of chenfan's independent incubation. She is now the chief marketing officer of chenfan e-commerce, and Li Zhiqiang is the Chief Strategic Officer of chenfan e-commerce.

Sydney is one of Taobao's popular anchors. According to the data, in 2020, Sydney ranked fifth in the whole network with sales of 3.986 billion yuan. In June and August of this year, Sydney surpassed Li Jiaqi to become the second largest live with goods sales list, only second to Weiya. Currently, Sydney and Lin Shanshan rank 4th and 13th respectively on the Taobao live talent list.

In the years of development, Sydney has built a considerable scale of capital territory.

At present, Sydney and Lin Shanshan have both issued a letter of apology on their microblogs, and said that in order to further improve the compliance, they will suspend live broadcasting in the live broadcasting room for standardization and rectification.

　　 Sydney and Lin Shanshan were fined more than 90 million yuan

According to the description of the person in charge of the Inspection Bureau of Hangzhou tax bureau, the tax department found that Zhu Chenhui and Lin Shanshan were suspected of tax evasion through the analysis of tax big data, so they filed a case and carried out comprehensive and in-depth tax inspection according to the law.

According to the investigation, Zhu Chenhui and Lin Shanshan, through the establishment of sole proprietorship enterprises in Shanghai, Guangxi, Jiangxi and other places from 2019 to 2020, they made up their own businesses and converted their personal wages, salaries and labor remuneration income of 84.4561 million yuan and 41.995 million yuan into the operating income of sole proprietorship enterprises, and evaded individual income tax of 30.3695 million yuan and 13.3194 million yuan.

Tianyan inspection shows that the relevant sole proprietorship enterprises mentioned by the above tax authorities are still in existence in Beihai. The enterprises in Shanghai have been cancelled in August and September this year, while those in Yichun have changed their investors on September 13, from Zhu Chenhui and Lin Shanshan to Su Chaoran and Ruihao.

At the same time, the tax department through the tax big data analysis, also found that other individual network anchor in the field of entertainment tax comprehensive governance self-examination and self correction is not in place, there is suspected of tax evasion, is being inspected by the local tax authorities in accordance with the law.

Radar finance and economics noted that the official website of the State Administration of taxation had previously indicated that in September 2021, the office of the special commissioner of the State Administration of Taxation in Shanghai coordinated the tax departments of Zhejiang, Guangxi and other places in accordance with the law to file and inspect the two anchors and related enterprises. It was found that the two anchors were suspected of illegally converting their personal income into business income, making false declaration and paying less personal income tax, which resulted in a large amount of tax involved.

At the end of October, some netizens disclosed that the company behind Sydney had been put on file for investigation due to tax issues. However, at that time, the head of Sydney team said that the rumors were not true.

Radar finance and economics once mentioned in the article "how much tax does Li Jiaqi Weiya have to pay when carrying 18 billion yuan of goods at a time?" it is easy to apply the top-grade tax rate in the progressive tax rate table due to the fact that the top-level tax rate in the progressive tax rate table is easy to be applied to, because of the high-income groups that Li Jiaqi and Weiya have to pay when carrying goods of RMB 18 billion at a time. According to Wang Zhiyan, a lawyer in Shanghai Branch of Beijing Lanpeng law firm, he is likely to carry out "tax planning".

Specifically, it is to set up its own company and conclude civil contracts with the platform in the mode of cooperation. Therefore, it is a routine operation for high-income groups such as anchors to set up sole proprietorship enterprises and set up companies in tax depression parks in combination with local policies.

"A sole proprietorship enterprise is a legal business entity. It pays individual income tax according to its business income, not the subject of corporate income tax. Therefore, it is a common tax planning method used by people in recent years. If it is in compliance with the tax declaration process, this method itself is legal." Liu Yishan, a consultant with Beijing Zhongwen law firm, said.

But in the process of tax planning, this way gradually "changed the flavor". Liu Yishan said frankly that if excessive utilization or non-standard utilization policies make the country find that it has been exploited, it should be strictly controlled.

"At present, many so-called tax depressions are imposing tax policies on some individual proprietorship enterprises to attract investment. As a result, the taxable income of these enterprises is far lower than the actual taxable income, which greatly reduces the tax burden. This method is not appropriate. Whether it is legal or not depends on the individual."

　　 After breaking up with Wang Sicong, Sydney founded chenfan, and Lin Shanshan became the first one to be praised as a net star

It is worth noting that Sydney, Lin Shanshan and Li Zhiqiang mentioned in the notice are all from chenfan e-commerce.

For Sydney and Lin Shanshan, many people focus on their relationship with Wang Sicong. In 2015, Sydney's love affair with Wang Sicong was exposed, making it extremely popular for a time; At Wang Sicong's birthday party this year, Lin Shanshan, who just divorced Dabai, also appeared on the scene.

As a matter of fact, both of them have rich experience in business, especially in carrying goods.

In 2011, Xueli (formerly known as Zhu Chenhui) and her roommate Qian Yufan opened a Taobao shop called "Xueli custom made by Qianfu's family". With the help of clothing styles liked by young girls, the online shop once sold more than 10000 yuan a month. At the same time, Sydney began to share clothing and skincare on Weibo, accumulating original fans and becoming head KOL to drain its Taobao store.

In the same year, Lin Shanshan also began to contact the e-commerce industry, embarked on the route of creating an original clothing brand in Taobao, and through planting grass on other platforms.

Now, after years of accumulation, Sydney and Lin Shanshan's shop subscriptions on Taobao have reached 28.259 million and 9.61 million respectively.

In 2015, the love affair with Wang Sicong made Sydney's popularity in the whole network soar. According to reports, on the day the romance was exposed, Sydney's Taobao store shot up 4 million fans. However, it has been less than a year and a half since the two were photographed together and then Sydney announced their break-up on the social platform. Chenfan e-commerce was founded three months after Sydney announced the break-up.

Shortly after its establishment, chenfan e-commerce announced that it had reached a cooperation with sina Weibo. A story widely circulated on the Internet is that it took only three months for chenfan e-commerce to operate the monthly sales of the first red man who signed the contract from 1.7 million to 30 million.

And this red man is Lin Shanshan. It is reported that Lin Shanshan and Sydney met each other in foreign countries and decided to work together because they found that they were very consistent in terms of brand development trend judgment and future goal planning.

Since then, chenfan e-commerce has gradually transformed into an online Red incubation e-commerce platform, which starts from clothing and covers cosmetics, shoes and hats, home furnishings, snacks, etc. In 2017, the trading volume of chenfan e-commerce has exceeded 100 million in less than 10 minutes. That year, the company's valuation was close to 1 billion.

And the arrival of live e-commerce outlet, let chenfan e-commerce complete the evolution, and harvest the favor of the capital market. According to tianyancha, the time when chenfan e-commerce got financing for the first time was in 2019 when Sydney cut into live e-commerce.

In 2021, chenfan e-commerce will continue to receive two rounds of financing at the level of 10 million US dollars in March and April, respectively led by Zhongyuan capital and Lanxin Asia. The company said that the introduction of capital is due to the challenge of new consumer brands, which requires a lot of investment.

At present, according to the official website information, chenfan e-commerce has signed more than 350 celebrities, covering more than 400 million fans. The company owns 15 independent fashion brands such as Chuli and Sydney life, and has established joint cooperative relationship with more than 40 international well-known IP.

In August, Sydney also revealed in an interview that the annual sales volume of chenfan in the brand e-commerce sector was about 5 billion yuan.

The territory of capital is huge, and many "rollovers" occurred during the year

In addition to chenfan e-commerce, Sydney is also working in a number of companies. According to Tianyan, he has worked in 24 enterprises, of which 10 have been cancelled. In addition to the sole proprietorship mentioned by the tax department, the remaining companies also include two shareholder companies of chenfan e-commerce. Zhu Chenhui also holds 55.49% equity in chenfan e-commerce.

In the financing of chenfan e-commerce for three times, in the financing in 2019, tipping point capital and qiongbi Qiushi entered the board as the capital. The real controller of the former after penetrating the equity is MODIAN entertainment, a listed company on the new third board, but the company has been delisted in July this year; In the latest round of financing in 2021, Shanghai newspaper group is behind the crowd source capital.

In addition, according to media reports, Li Zhiqiang, who helped Sydney and Lin Shanshan evade taxes, used to be the Director Secretary and chief financial officer of a well-known e-commerce enterprise. Yougeshu is mainly engaged in cross-border e-commerce import and export related businesses. It was briefly listed on the new third board from April 2016 to September 2017, and was later acquired by Tianze information, another listed company.

In Sydney's capital map, there is also Yang naivete. In June 2020, Yang Tiantian announced that he would officially bid farewell to his 14 year career as an artist agent and move to live broadcasting to start a second venture. Shortly after that, Hangzhou chenfan Network Technology Co., Ltd. (hereinafter referred to as "Hangzhou chenfan") held 50% of the shareholders of Yang Tiantian's newly added Hangzhou Yihao meticulous Brand Management Co., Ltd. At that time, Sydney was the executive director and general manager of Hangzhou chenfan.

Hangzhou chenfan has 21 foreign investment companies with business scope covering supply chain, entertainment media, e-commerce and other fields.

It is worth mentioning that, according to Tencent Entertainment, Sydney's husband Zhang Yan is the second generation of rich people with a strong family background. However, his actions were extremely low-key, so there was very little other information related to Zhang Yan in the past public information, until the recent occurrence of a corruption case.

On the eve of the double 11 th anniversary, a criminal case circular headed by Hangzhou Shengheng culture media Co., Ltd. (hereinafter referred to as "Shengheng culture") was circulated on the Internet. The notice said that Sun Mou (Huaming: Xuexue), a staff member of Shengheng culture, was put on file for investigation and criminal detention for suspected bribery of non-state staff.

To be specific, since October 2020, Mr. Sun, as an employee of the company, has embezzled 3 million yuan in one year by taking advantage of his position as an employee of the company and accepting the interests of his partners. However, the figure has not been officially confirmed.

According to the Southern Metropolis Daily, sun is the investment promotion personnel of Sydney's live broadcasting team, while Shengheng culture is equivalent to chenfan's live broadcasting agent operation company, which is also known as "Sydney husband's company" in the industry.

The recruitment profile of Shengyan culture also highlights Sydney, Lin Shanshan and others. In this regard, chen fan public relations in an interview with the media said, "Sydney's live broadcasting business is placed in the third-party company Shengheng, the third-party company with Sydney to do publicity recruitment can also understand."

However, according to the materials shown in the national enterprise credit information publicity system, the shareholders of Shengyan culture are Hu min, Yang Honglin, pan Shufang and Lin Rongjin, and there is no Sydney himself or Zhang Yan.

In addition to corruption cases, Sydney has had several rollovers during the year.

On August 26, Sydney set up a total of 700000 one cent second sale products on the fans' day. However, in the black cat complaint platform, 23 users who snatched the goods complained that they were not in remote areas, but they had to pay 999 yuan for the stolen goods. In this regard, Guangming said that Sydney's move is clearly a breach of contract and should bear the corresponding responsibility.

And the false propaganda has appeared many times in Sydney live broadcasting room. During the "double 11" period in 2020, some consumers reported to radar finance and economics that the price of the foundation they bought in the Sydney live broadcasting room was the same as that in normal times when the discount and allowance were included; In 2021, some users complained about the false promotion of the annual lottery prizes and steaks in the Sydney studio.

Under strong supervision, Internet Celebrities may usher in a "tide of tax payment"

In the past two years, the live broadcast e-commerce industry has become the focus of high-income groups. According to iResearch consulting report, in 2020, the scale of China's live e-commerce market will exceed 1.2 trillion yuan, with an annual growth rate of 197%. It is estimated that the average annual compound growth rate in the next three years will be 58.3%, and the scale of live broadcast e-commerce in 2023 is expected to exceed 4.9 trillion yuan.

According to the data, by the end of 2020, there were 1.234 million anchors in the industry. According to industry insiders, there are at least thousands of anchors with an annual income of more than one million, tens of millions or even more than one billion.

In this regard, in September, the Propaganda Department of the CPC Central Committee and the State Administration of Taxation issued a series of articles saying that it was necessary to strengthen the tax administration of employees in the field of entertainment, including star artists and network anchors.

Wang Weiqing, an industry tutor with a degree in taxation from the school of economics of Fudan University, believes that this means that in addition to the "big anchor" of the registered company, the individual anchor operating independently should also strictly abide by the national tax policy and pay taxes according to law.

According to a news report after the 11th National Day, Zhengzhou Jinshui District tax bureau has used big data to realize the automatic extraction of data by information system, and has collected 6.6244 million yuan of tax revenue from a famous online celebrity to the national treasury. Of the 6.6244 million yuan, including 6.3466 million yuan of supplementary tax and 277800 yuan of overdue fine.

"The state's strict supervision of the collection of individual income tax will certainly have a great impact on high-income people. What the state knocks on is not only one industry, but also all the payers of individual income tax," said Liu Yishan.

In her opinion, the traffic effect of stars and online celebrities can quickly convey the attitude of the country. "We have begun to adjust consciously. As far as I know, many tax depressions have been rectified, and many non-conforming sole proprietorship enterprises have been conducting self-examination."

Referring to the chain reaction of star's tax supplement before, a tide of online celebrities' tax payment may have been quietly approaching.