The Annual Turnover Of Korean Leisure Sports Apparel Market Will Reach 2 Trillion Won.

Women who exercise in daily life are increasing. Their main sports are walking, yoga, fitness, swimming and so on.

Recently, outdoor products manufacturers, which are stagnant in the market, are turning their products to "leisure sports".

Recently, in the gymnasium and yoga training class of busy streets and residential buildings in Seoul, few women in sports clothes were seen.

Fashionable and beautiful

Become the trend.

It is characterized by its popularity in sports and everyday life, as well as jeans.

As a new generation of masters who continue the trend of outdoor and golf sports, Athleisure, which combines sports and leisure, is becoming more and more popular.

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Such a comprehensive sportswear concentrate on men's sportswear, such as running and basketball, and leisure sports enterprises aim at women's needs for healthy bodies.

Fashionable female sportswear is outstanding.

In order to have a strong figure, women who exercise in daily life are increasing.

A survey conducted by the Ministry of culture and sports tourism last year in 9000 nationals showed that the proportion of women participating in sports for more than 1 times a week increased from 40% in 2012 to 52% in 2014.

In particular, the participation of the 10-30 generation of young women increased significantly.

Their main sports are walking, yoga, fitness, swimming and so on.

"Sports activities that used to think that there was only an extra time and physical strength to do, had recently become a necessary element of women's life," said MILLET, a sports brand.

With the emergence of a "women wind" in the sportswear market, which was dominated by male and middle-aged consumers, businesses are concentrating on launching.

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Recently, outdoor products manufacturers, which are stagnant in the market, are turning their products to "leisure sports".

HYUNGJI, a fashion group, has recently shifted its main female outdoor brand WILD ROSES to leisure sports and yoga suits for urban sports activities. Its leisure products group has increased to 60% of the total product.

South Korea's leisure sports market is expected to grow to 2 trillion won each year (about 11 billion yuan).

Famous overseas enterprises are also stepping up the occupation of the Korean market.

Lulu lemon, the number one producer of yoga clothing in the United States, was founded in Korea early this year. In April, it opened a store in Xuan Ling Road, Seoul.

Andemar, an American manufacturer, has set up 10 stores in South Korea this year, which has 35 stores.

Turnover in the first half of this year increased by more than 100% compared with 1 years ago.

Zheng Zhonglie, director of marketing Andemar, said: "the more popular life sports culture is, the more consumers are buying professional products in all fields, and the sportswear market is also more fragmented."

In the past, a sportswear was used for both running and yoga, but now many people consider different uses to buy products.

According to projections, leisure sports products occupy 400 billion won (8%) share in the Korean sports apparel market of 5 trillion won each year.

The industry forecast that the proportion will expand to 30% in the next 3 years, and the annual turnover will also reach 2 trillion won.