Hugo Boss Downgrades Earnings Expectations, Sino US Performance Is Not Good.

Based on the third quarter of China and the US market

Frustrated, German fashion brand Hugo Bos (Hugo Boss AG) lowered its 2015 sales forecast and earnings forecast.

In the third quarter of 2015, sales fell by 1%, excluding the impact of exchange rate fluctuations. In the euro area, revenue rose by 4% to 744 million euros (about 5 billion 370 million yuan).

China's market declined in the third quarter, after a weak demand in the market.

All of us are struggling.

The company also said sales in the US market were "negative development" due to reduced consumption expenditure.

although

Still strong, but "group self operated retail business has developed particularly unevenly."

"The high volatility of Hugo Boss sales growth in the third quarter is quite noticeable."

The company said the group announced a cut in 2015 sales and earnings expectations, the expected 5% to 7% increase, down to 3% to 5% growth.

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Recently, the British outdoor sports brand Mountain Warehouse has already been in Tmall international before "double eleven".

At present, Moutain Warehouse has launched many categories of assault clothing, jackets, mountaineering shoes and backpacks in the official flagship store of Tmall international, and has opened the "double eleven" pre-sale channel.

The report pointed out that after announces the sales results in the first half of the history, it turned its attention to the Chinese market and plunge into the "double eleven" war.

It is understood that in the summer of the British cold weather effects, the first half of this year its sales reached 24.7%, to 59 million 300 thousand pounds, pre tax profit increased by 31%, to 4 million 300 thousand pounds.

Mark Neale, founder and chief executive of Mountain Warehouse, said she was delighted to work with Alibaba to join China's largest shopping festival.

Last year, Chinese consumers spent nearly 6 billion pounds in 24 hours, according to the media.

"In the past more than 10 years, we have been importing goods from China. This is a rare opportunity to demonstrate our multi-channel international expansion capability."

Neale said.

It is understood that Mountain Warehouse opened its first store in Winton, England in 1997, and will add 34 new stores this year. By the end of this year, there will be 225 stores.

Its sales volume reached 12 million in one year, and online revenue now accounts for 1/5 of its total revenue. Online sales in the first half of the year have increased by 41.3%.

Neale revealed: "sales in the first half of the year were good, mainly due to rainy weather in August.

This trend continues after entering the autumn season, which indicates that sales will break through this year.