Electronic Commerce In Garment Industry: "Internet +" Or "Internet +"?

The reason why the electricity supplier is booming is in fact caused by the high inventory problem and is still unable to get rid of it.

The pressure of pmission has made the former clothing giant unable to bear, and the closure has become the main keynote. The upstream fabric enterprises are still struggling.

It is "

"+" or "Internet +"?

1, textile and garment retail industry has the highest rate of electricity supplier "pioneer"?

Let's first look at a once inspiring historical data:

In 2012, China's online shopping users most frequently purchased goods, "clothing, shoes and hats, bags, outdoor products" accounted for the largest proportion of goods, 38.7%.

According to statistics, the size of clothing online shopping in 2012 was 318 billion 880 million yuan, an increase of 56%, accounting for 27% of the total online shopping market, accounting for the highest proportion. The penetration rate of clothing online shopping was 14.3%, higher than that of the US 7.7% and the global average of 5.8%.

In the early December of the same year, Ali announced that the annual turnover of the big Taobao as of November 30th had exceeded 1 trillion.

In 2012, China's online shopping users most frequently purchased goods, clothing, shoes, hats, bags and outdoor products accounted for the largest proportion of goods, the same year Ali announced the annual turnover of the big Taobao exceeded 1 trillion, made a lot of contributions.

It has to be said that clothing, once a pioneer of retail business, has made an indelible contribution to Taobao.

2, thriving in inventory, in inventory, under the same mode of rolling, so that C class few live?

Or a lot of people will give various reasons to explain how much the retail apparel industry is compatible with the retail business, but I think from the perspective of the real economy, the high storage problem of clothing has long been one of the main reasons for the rapid growth of textile and apparel retail online in recent years.

In the same year of 2012, "quarterly reports show that only 22 A share apparel listed companies reached an astonishing 38 billion 200 million yuan in the third quarter.

Before the figure burst, the total inventory of 42 garment enterprises in the first half of 2012 was 48 billion 300 million yuan.

At that time, a garment enterprise with the largest turnover of inventory even reached 10843 days, in other words, the inventory of the enterprise needs more than 30 years from storage to sale.

It is precisely because of inventory pressure and the sustenance of e-commerce, that year, the traditional clothing retail outlets have been selling discounts to clear inventory, attracting a large number of online shopping users to actively watch, the emergence of online shopping clothing market booming, the traditional clothing retail market increasingly deserted situation.

　　但随之而来的却是大量的高仿、个人C店和大学生电商创业潮，有些大学生不惜向家里借款几万到十数万不等开始电商创业，他们中有一部分人把伪劣假冒拿来美化成高仿、用刷单来打造品牌的好评、用低于成本价销售来推动销售额，这样饮鸩止渴、入不敷出的手段往往只能坚持几个月，等到最终退场时自有新人重复这样的模式，并逐渐形成了“同款、小单、低价”的淘宝服装售卖规律，“好评率和销售量”超过了“产品质量”成为了同行间更为重要的比拼依据，而曾经寄托于消灭库存压力的零售电商再一次把库存问题甩到了所有分销商的面前，只是区别于曾经，现在的库存压力不仅服装厂家有、分销商也有、连个人小卖家都有!

It is lamented that the textile and apparel retailing industry with the highest electricity supplier rate has not got rid of the stock pressure, but has become a serious electric injury area.

3, C type of electricity supplier conduction pressure, so that once the clothing giants can not afford to hurt?

Small single, inventory and the only price competition rules in the new sales channels have led the former clothing giants to encounter crises.

There are rumors about the closure of garment factories. Only in recent months have the following rumors been heard:

In May 2015, the "left bank", the first domestic garment brand on the New York Stock Exchange, was rumored to be on the verge of bankruptcy.

In May 2015, Viske (VISCAP) hired Fan Bingbing to endorse, claiming to have more than 500 image shops. The whole group has nearly 5000 employees and was blown off.

In August 2015, Guangdong Jiangmen Chikan Heshan Zhao letter garment factory, large Hong Kong funded enterprises, the number of workers has reached more than 2000 people, annual output value of over 100 million yuan, mainly produces Adidas and other famous brand sportswear in Europe and the United States, due to serious shortage of production orders, business difficulties, and workers to remove labor relations, the equipment was sealed by the court.

The major clothing brands are also having a bad time. The store has almost become the "regular action" of the major brands in 2015.

We can see that on the one hand is the attack of "Guan Dian Chao". On the one hand, the recent "O2O" mode of the physical store + Internet will also blow up. It can be seen that the fact that the clothing giants are overwhelmed may not be the problem of the sales mode, but the problem of buying. The stock pressure has always been the heaviest mountain on the top of the garment enterprise from the past to the present.

4, from large single to small single B fabric enterprises "inventory worse"?

The result of the closing of clothing enterprises is the precondition for the decline in the procurement of clothing materials. It has retrieved the analysis report on the market of textile fabrics since 2015, and most of the description of the market procurement situation can be summed up as "the improvement of downstream consumption is still weak. The textile industry is in the off-season, with very few orders, mainly based on the loose and small orders of the old customers."

Small purchasing capacity and excess production capacity are not only the clothing enterprises, but also the inventory pressure of upstream fabric enterprises.

Under the pressure of inventory, retail seeks to get rid of it through e-commerce. Upstream manufacturing industry is passively conducting in terms of mode, means and problems.

5, being forced to B2B, but unable to get rid of the shackles?

Transformation, pformation and breakthroughs, these seemingly strategic words which are not enough to catch up with the atmosphere are urgently needed by the fabric enterprises at present.

However, in addition to improving management level, reducing costs and R & D, there are not many channels for textile enterprises to break through, but the answer is already known on the question of whether or not they can directly replicate the retail business mode. We all know that there are the following differences between fabric enterprises and clothing retailing.

If we want to make use of Alipay's three party online trading tools to develop B2B pactions, at least in the field of textile and clothing will be a thankless situation:

One is the paction decision-making problem of the two sides. The cross space distance of the network can not support the buyer's inspection needs for the supplier.

The two is the settlement of pactions between the two sides. The buyers and suppliers will not agree to freeze the large amount of funds on the third party platform for a long time. The long-term freezing of funds can not lead to turnover, which is fatal to both sides.

Three, on the basis of the lack of supervision of the third party funds, it is very difficult to deal with paction disputes, or the disposal cost of paction disputes is greater than offline procurement, resulting in a serious lack of credibility of the third party platforms.

The four is the long production cycle, which makes the manufacturing industry unable to respond quickly to the individual needs of the terminal. At present, the traditional industry chain model is also difficult to reduce the time consuming of product manufacturing in a long and effective way.

The manufacturing industry is able to predict the direction of the industry ahead of time, and the retail industry is the fastest way to keep pace with the industry.

So, can fabric enterprises really fail to touch the net? From the perspective of observation, the current textile enterprises seek to pform through the introduction of the Internet mainly in the following directions:

First, the fabric business will take part in the clothing retail business. These factories will develop their own resources to the downstream of the industrial chain, from fabric to clothing, and eventually build their own clothing brands, and strive to find their way out in the retail platform.

The two is to continue to take the road of manufacturing, use various media to expand the marketing space of manufacturing products, and even build B2B e-commerce platform (website), and create a trading platform through joint brother enterprises.

Three, we must adhere to traditional manufacturing, optimize the management and technological development capabilities through digitalization and informationization, and create high-end advantageous products.

The four is to embrace electronic discs, participate in various spot trading, and use financial instruments to hedge.

6, is "Internet +" or "+ Internet"?

Before there is no obvious success case, we have no right to judge the future prospects in all directions, but we have to be clear about the fact that when the traditional manufacturing industry meets the Internet, who is the main body? Or does the traditional manufacturing industry need to rely on the Internet to be "redeemed"?

Obviously, pure e-commerce can not save the traditional manufacturing industry. As a sales channel spanning time and space, it created a once exciting "miracle" and created an independent operation mode. But now, the inventory pressure of garment factories and fabric factories still exists, and the development of marketing channels has finally been defeated under the zero sum game of limited total demand.

Products are still products, procurement is still procurement, buyers are still buyers, only a breakthrough in marketing means may be referred to as "rule out a permanent cure". Therefore, the entity's "salvation" depends on itself and starts from the foundation.

What is the foundation of a manufacturing plant? Technology, management, products, technology, production, etc.

These foundations and the Internet have their favorite names.

Technology + Internet -- intelligent manufacturing

Management + Internet -- remote information management system

R & D + Internet -- big data analysis, 3D modeling and model calculus

Production + Internet -- remote maintenance and supervision, digital process and production control

The composition and final results of all the above links are products, and the entity manufacturing factories can not be separated from the products. Even the well-known brands who have been thinking of the Internet all day long, the original purpose is to promote their products.

From middleware to terminal consumer goods, the e-commerce required by textile enterprises is doomed to be different from the e-commerce of retail clothing. The e-commerce of retail clothing is also doomed to copy to the textile fabric enterprises. This is the docking between upstream and downstream. The two e-commerce modes are doomed to be different, and they are also interconnected.

Docking needs synchronization. At present, the retail apparel industry has basically achieved digital management. Fabric weaving enterprises need to follow up, the whole industry needs to follow up, and only after the digitalization and informatization from the enterprise to the industry will the electronic business age of textile enterprises be coming, and the era of big textile E-commerce will be coming.