The Big Brands Compete For Zara, So They Play O2O!

On September 14th, the fast fashion brand Zara launched the official shopping website of Hongkong, which will be supplied with local products.

Real time consistency ensures two updates per week.

In addition, consumers can choose two ways to deliver goods to the home or to the store.

It is reported that regardless of the amount of consumption, all goods to the store are free of mail, generally takes two to three working days.

The return policy is the same as that of a physical store: consumers can return all the items that are not damaged within 30 days.

Online shopping

You can return the goods at any Zara store in Hongkong, or apply for express delivery on the Internet or dial the service phone. Zara will not deduct postage.

It is understood that the Zara website includes a search function, and a series of screening options (features, prices, sizes, colors, etc.).

In addition, consumers can view shopping baskets when browsing and change the choice of goods at any time.

If we go to the store to pick up goods, consumers can achieve it through store search options and map tools.

The website also displays photos, magazines and videos to help consumers understand the latest trends.

Zara has launched shopping APP for various operating systems of mobile phones and tablet computers.

APP content is consistent with official website.

In addition, on APP, consumers can scan barcodes and quickly see online and store inventories.

Public information shows that the first Zara store opened in Hongkong in 2004, which is also the first Zara store in China. So far, there are 14 branches in Hong Kong.

In September 2012, Zara's Chinese website was launched and launched two years later.

Official flagship store.

In addition, the official website of Zara Taiwan has been launched in September 2nd.