China Shoes And Caps Road Deep Going In The Deep Water

Since its establishment in 2007, there are tens of millions of shoe and clothing enterprises, millions of news and information, and constantly pay attention to the latest trends in the international and domestic footwear industry. It has successfully created the corporate image of Eagle clothing technology, Gloria, Taiping bird, Haier brothers, Han Hou, Yin man, Zhou Shengsheng and other footwear brands, and quickly integrated with the global trend, and truly become the winner of modern enterprises.

In recent years, in the face of too many running failures, high inventories and the impact of electricity suppliers, the traditional footwear enterprises have no way to go. How can they get away from the environment when they are in deep water?

Today, I am honored to tell you that the opportunity is coming!

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We are now talking with you about the development trend of the footwear industry and what course we are going to follow.

First, change from "demographic dividend" to "talent dividend".

Over the past more than 20 years, we have made rapid progress in the footwear industry, thanks to the extremely abundant and cheap labor force. China has become a major producer and trade shoe manufacturer in the world.

In recent years, with the sharp rise in prices, the rapid increase in workers' wages and the rapid appreciation of the renminbi, most of the shoe companies are struggling.

There is no way to go when we run around and collapse.

The author has worked in Wenzhou for thirteen years, and witnessed the decline of many large and medium-sized shoe enterprises, and witnessed the rapid and steady development of many small and medium-sized shoe enterprises.

It is not difficult to discover the common characteristics of these shoe enterprises that are developing rapidly. Their development, production and marketing are not talents.

Without a good talent echelon to support the operation of the enterprise, it will be difficult to overcome many difficulties and achieve greater success.

In today's society, people do not have much to do, but who have more talents.

Two, change from "dare to do" to "do" and then to "think of doing".

In the early days of reform and opening up, some of the more daring people went to sea to do business. In a short span of more than 10 years, a large number of entrepreneurs were made.

Often listen to the industry: Wenzhou in 90s, many shoe enterprises did not invite designers, mainly the boss himself at home Rii gourd painting, not only shoe sample order quantity is very large, and the product life cycle is also very long, accounts and good harvest.

Such a day is now impossible to happen. Now the technology of consultation is becoming more and more developed. It is often when you just get the order production, you can be plagiarized after a few days without shipment.

If 90s is an era of "daring and daring", it must be an era of "will do". Whoever can be a professional, who can effectively create the price performance ratio of the product, will have a business to do.

The era of "will do" is continuing. In the future, it will surely enter the era of "will do".

If you want to represent the strategy, you will make precise product positioning and innovate.

It's also a fast food product, Spain.

"ZARA" has been developing well in recent years.

His story is a good example. He can be said to be an alternative to the fashion apparel industry. He created a "fast fashion" mode among the traditional top clothing brands and public clothing.

In 2005, "ZARA" ranked 77 among the 100 most valuable brands in the world. Harvard Business School ranked the "ZARA" brand as the most valuable brand in Europe. Walton Business School regarded the "ZARA" brand as a model to study the future manufacturing industry.

"ZARA", as a company that leads the future trend, has become the benchmark of fashion apparel industry.

According to the insiders, their research and development to the product cabinet is 15 days. As the leader of the fast selling products industry, there is no doubt that there are too many places worth learning and learning from.

Three, the enterprise pays attention to the brand value construction, the product will change towards the high grade

In the 60-70 century of the last century, the world's shoe making centers were developed in Europe and the United States. In 80s, they moved to Japan, Taiwan, Korea and other places where manufacturing costs were relatively low. In 90s, they moved to coastal areas such as Guangdong and Wenzhou, where production costs were lower.

Since 2004, along with the rapid development of the southeast coastal economy and the increasing cost of labor, the domestic shoe industry has also seen the trend of "shifting East shoes to the west".

Since the beginning of 2007, with the continuous and rapid development of China's economy and the rise of labor costs, the world shoe industry has begun to shift to countries with lower labor costs, such as Vietnam, India and other countries.

Before the oppression of the European and American shoe making powers represented by Italy, we will face the threat of Southeast Asian developing countries represented by India.

In the next 10 years, China's footwear industry will play an important role in the world footwear industry stage. There is no doubt about it. We should build up our own national brand, improve the quality of products and increase the added value of products, which is also consistent with the natural law of industrial development from low to high grade.

Four, "eat slowly, eat big, eat small, live by character" has arrived.

Since I joined the company in 1998, I have seen the decline and success of too many brands.

This era is an era of "eating slowly, eating big and eating small, and living by characteristics".

The story of cedar is an example. In 2007, BELLE, the largest women's shoe retailer in China, combined with the shoes of the "shoes of China's first men's shoes brand". BELLE international purchased the assets of Jiangsu's group, at the cost of 1 billion 600 million yuan.

From this story, we can see that BELLE's financial resources are thick and thick.

At present, there are many large scale domestic brands in Wenzhou, but the effect of brands is still very small. Some other small and medium-sized enterprises with distinctive characteristics have been developing quite well these years.

What I mean by that is that their development can achieve the goal of having the right place and precise location. Although their workers are not many, they are steadily increasing and steadily rising. Though their marketing can not blossom everywhere, they can win in some areas and dominate the party.

Opportunities are always left to survivors.

Five, innovation is the powerful engine for the forward development of enterprises.

Shoemaking enterprises are mainly composed of three parts: R & D, production and marketing.

We are accustomed to say innovation, we are accustomed to think that the R & D products should be innovative, where I enlarge the scope of innovation, in fact, enterprise innovation is everywhere, not that the product design is good, it will certainly lead the market, but a good product from development to production and marketing to work together to achieve.

At present, the production front-line staff is mainly made up of the post-80s generation. It is no longer suitable for the enterprise's production management needs to manage the 80's with the management method of the workers in 70s. In 80s, they had the idea of 80s.

We should keep pace with the times in management so as to stabilize employees and stabilize employees.

Similarly, in the current complex and changeable situation, the existing marketing mode has also changed.

For example, the rapid rise of e-commerce is a change of marketing channel mode.

According to the data, on the day of November 11, 2012, Alipay's total sales volume of Alibaba group's shopping Carnival reached an astonishing 19 billion 100 million yuan, of which Tmall reached 13 billion 200 million yuan and Taobao finished 5 billion 900 million yuan.

When the media reported this data, it really shocked the colleagues who were not optimistic about e-commerce.

I will stop talking about the force of innovation, which is a commonplace topic, but I urge you to act again!

All in all, since we are in deep water, it is both a danger and an opportunity. The development of shoe industry is produced after a shuffle.

We should not only have a good foothold now, but also grasp the future! Because I am thinking of the future, because I think the reason why I can go far is that the successful people have seen the distance! The world clothing shoes and hats net specializes in creating fashion brands, enables the brand pformation and innovation to keep pace with the times, use our flat platform as the carrier, 600 professional writers and 700 news columns to form a professional consultation industry team, which can help enterprises build brand stories, promote investment promotion, supply and demand information promotion, and the most popular micro marketing promotion nowadays. Join the world clothing shoe and hat net members, join the WeChat movement and get rid of the predicament.