China'S Public Funding Difficulties: Speculation Is Higher Than The Financing Of Electricity Providers Sought After

One of the first batch of people to test the water is the name of the public financing business time CEO Zhang You is one of the industry people who look at the declining crowd raising mode. He told Tencent science and technology interview that the public chips could not work in China and VC was not optimistic.

"Because the protection mechanism is out of balance, this mode can not protect the rights and interests of the money side, which is unfair to the users who pay money.

In the end, the crowd raising platform has become a hotbed of the unreliable team. The concept of crowd raising will continue to sharpen various contradictions between consumers and teams, platforms and consumers, platforms and teams, and this contradiction will become increasingly intense, leading to confusion in the crowd raising industry.

Zhang You emphasized so much.

However, Dai Yue, founder of red rabbit renting, who has been involved in crowd raising projects, said that crowd raising is a good way of C2B. This form will be the trend in the future.

Just last month, in the past 60 years, Ceng Dejun, the father of China's gallbladder machine, also said he wanted to raise a radio.

This is the third time that he has sponsored music hardware projects.

In Ceng Dejun's opinion, the public focus on value pfer rather than excessive commercialization.

As a way of forcing the public, the public can raise funds, but once the interests of the business are linked to the interests of the public, the natural ills of all the chips will start to emerge.

This makes the crowd look like fashion, but it is a little flicker.

Despite the controversy, all the chips are spreading across all walks of life and major companies. Internet giants are also involved.

From Ali Taobao, Baidu, Jingdong, Suning crowdsourcing to public financing network, chasing dream network, and even real estate websites such as Soufangwang are also involved in the crowd raising.

According to the latest data statistics from the Internet, as of October 31, 2014, there were 113 publicly funded platforms in China.

Just last week, Wen Jian network, a publicly funded platform for Chinese cultural and creative enterprises with state-owned assets background, was also formally launched and pushed into the field of public funding.

But there are various signs that despite the rapid development of the crowd raising platform, more and more public funding projects are tilting to the big business platform, because these projects do not lack funds, but expect the result of a pre-sale success to tell stories to the capital market, which brings a shadow to the seemingly dynamic Chinese market.

"The real good project has been robbed by the angels and VC who have the connections and resources, and the fundamental round is not enough for the crowd raising platform."

Gu Zhengbin, investment manager of Jiangsu hi tech investment group (Tencent), told Tencent technology that many investors are prudent in investing in projects on the public platform due to policy reasons, users and products.

People familiar with the matter told Tencent technology that many of the public financing projects that looked good didn't care about financing. Many domestic companies launched their own staff and partners to buy products after they had launched the product. They only needed to raise a certain fee for the public financing platform.

A company told Tencent technology that public funding mainly met the diverse needs of users' private customization overseas.

However, the domestic public funding has become a tool for promoting product services, and even many businesses regard the crowd raising platform as their marketing tool and group buying platform.

Sun Hongsheng CEO public evaluation network, the crowd raising platform for pre-sale and group buying, this method is more used in the public chips zero.

In addition, the domestic holistic chip market is still relatively small, the products are mostly non-standard products, it is difficult to achieve rapid expansion, and user awareness also needs some time to develop.

Plus, many good projects are not willing to be exposed, which leads to a small flow of public funding platforms.

Zhang You also said that 3 million of Jingwei investment was mainly invested in its hardware products rather than the crowd raising platform.

The cold of capital side has restricted the development speed of the crowd raising industry to a certain extent.

In Zhang You's view, in the next six months to a year, all kinds of public platforms will be pformed into pre-sale platforms, no matter what they think they are.

The implication is that the current crowd raising operation mode is easy to replace the electronic business platform.

A noteworthy detail is that, including Ali, Jingdong, Suning these public funding mode itself is also an electronic business platform, if it is difficult to go on the road of public funding, it can also be directly grafted to its own e-commerce platform.

The domestic Internet giants cut into the crowd is not just a simple fund-raising, more layers are to gather and integrate resources.

In fact, the real crowd raising is different from the electricity supplier mode.

The electricity supplier is the traditional B2C mode, that is, the businessman produces, the user accepts passively.

The crowd raising mode is C2B, and the rules of the game are set up by the crowd raising. Only when funds are raised to meet the standard, can the project be operated in a crowd raising way. It is a logic that a business can only produce after an audience accepts.

In this process, the project abortion or fund-raising in place is a valuable market experience for merchants, and the projects in place can accumulate potential users continuously in the process of operation. This is a clearer commercial road, and it is more suitable for many small and micro projects.

A named time employee said that crowd raising is only a small group to verify product ideas and a quick choice of funds and products, not suitable for all products.

For the crowd raising platform, the key is to provide services for projects that need to be raised, and how to get traffic and users is the key.

Sun Hongsheng said: "the next step in the development of public funding will return to the nature of finance, help project financing and incubation, and there will be great development in the area of financing, not product sales.

The public funding will develop to a comprehensive public funding platform. In the future, it will be able to combine rewards, commonweal, equity and debt together with payment platform.

Because the return of financial attributes is bound to be a high threshold. In the future, all platforms will be eliminated after all of them are put on the pretext of "crowd raising".

With the flow of traffic, users of Ali, Baidu, Jingdong and other Internet giants to join, they will be separated from the limited resources, making the grass-roots public platform platform more sad days.