The Language Skills Of Clothing Guides

　 1, avoid command type, multipurpose request mode.

Request statements can be divided into three statements: affirmative sentences: "please wait a moment." Interrogative sentence: "can you wait a minute?"

　　 negative question "Will you wait a minute?" these requesting statements show that the customers' respect can be moved by customers.

　　 2, use fewer negative sentences and use affirmative sentences more often.

Example: the customer asked, "do you have this shirt in red?" This is the negative sentence. When the customer listens, he will think, "no, no," and turns away. If you answered with an affirmative sentence, "I'm sorry. The red shirts are sold out, but I think the blue or white ones are more consistent with your temperament. You can try them." This affirmative answer will make customers interested in blue or white shirts and keep them. customer .

　　 3, first devaluation and later praise.

Compare the following two sentences: the price is higher, but the quality is very good. The impression is high quality, though the quality is good, but the price is higher. Sale If the shopping guide all said that the clothing is good. The customer may have doubts in mind, so when necessary, we should also say the insufficient side of clothing. But we must master the shortage first, and the advantages will give customers two different feelings.

　　 4, "yes, but" method.

In answering customer objections, this is a widely applied method which is very simple and effective. Customer: "I've always wanted to buy a good suit, but your price is too expensive." Shopping guide: "yes, you are right. Our suit is a little expensive, but you see that our fabric and workmanship are worth it."

5, problem guidance method

Sometimes, customers can be asked to ask their customers to remove their doubts and find out their answers by asking questions to customers. "I want to buy a suit." Shopping guide: "what color do you like?" customer, "I want to buy gray." Shopping guide: "we have two kinds of dark grey and light grey. When do you plan to wear them?" customers: "I am going to wear them in spring." Shopping guide: "the weather is getting warmer in spring. Maybe it's more suitable for you to try it." After trying on, the customer tried to compare with the fitting mirror, that is, "1, avoid ordering, use more requests to buy light grey."

　　 6, say more appreciation, thank you.

In the above example, after the customer bought a light grey suit, the guide could say, "you really have a vision. This color is very suitable for you." In this way, the purchase confidence of customers is strengthened. Of course, this kind of appreciation is true from the heart, not just flattering customers.

　　 7, when you refuse, you must say sorry first.

Customer: "can you give me a discount?" the guide: "I'm sorry, because this is the new listing clothing that can't meet your discount requirements." Or "I'm sorry. The company stipulates that we can't discount our clothes". Finally, it is important to note that when introducing to customers, the salesperson should be confident in clothing, but do not keep on talking, regardless of customer response. Nor do they want to destroy other brands of clothing guide buyers. They only need to emphasize the advantages of clothing so that customers can make their own conclusions.