Where Have All The Customers Gone? Retailers Should Change Their Mind.

In the Past National Day golden week, two industry information has attracted particular attention:

First, sales of major department stores in Hangzhou, Guangzhou, Fuzhou and other places have dropped to varying degrees this year. Hangzhou has been declining for the three consecutive year, and Guangzhou is the first decline.

Another piece of information is even more popular. More than a few Chinese customers have packed up the Korean Commercial Street, department stores and duty free shops. It is a sea of people, and the consumption power is amazing.

Is the activity of domestic shopping mall not attractive enough?

No. More and more shopping malls are racking their brains to do all kinds of activities, including holding various free exhibitions to attract people's interest. But behind the popularity has there been any money flow? You quietly come and go quietly, but do not take anything away, it is a portrayal of many shopping malls nowadays.

The reason is that consumers have changed, the choice of consumption channels is more, consumers' expectations are higher and higher, and consumers have higher requirements for leisure shopping. At the same time, consumers do not blindly pursue low-priced goods. Their demand for quality is higher and higher. Cost-effective products are the eternal pursuit of customers, so there is a crazy consumption of overseas brands.

On the one hand, more and more consumers go abroad to buy overseas goods and enjoy overseas services. On the other hand, more and more overseas goods are directly entering the country through e-commerce channels.

This morning, I saw that COSTCO, a leading member of the US affiliate supermarket, opened a flagship store on Tmall, though it has not yet opened a store in China, and Messi stores are trying to enter China through e-commerce. It can be predicted that more and more overseas enterprises will seize the Chinese market with the help of electricity providers.

Today, another interesting news is that German Chancellor Merkel, accompanied by Chinese Premier Li Keqiang, went to a supermarket where she often went to visit without prior arrangement. The two sides were interested in seeing the merchandise in the store. The move also led to many speculation that they were concerned about people's livelihood or whether they would display German goods. Cross border circulation Is there any further cooperation?

In any case, Internet With the coming of the times, opening up is the core spirit of the Internet. It breaks the distance between time and space. Consumers are becoming more and more intelligent and open, paying more and more attention to the quality, leisure and affordable prices. They begin to cross regional shopping and full channel consumption, while global goods and services are accelerating, and retail business competition will be more global and three-dimensional.

At present, China Physical retailing It is a pattern of industry led by regional chain, facing a new commercial consumption environment, ushered in a new round of choice and strategic adjustment. As a shopping mall, competitors are no longer just around their peers. The greater pressure will come from electricity suppliers, multinational companies and overseas enterprises.

In the new situation, how to break the inherent experience and thinking, how to better change and innovate, open cooperation and resource sharing will become natural, including cooperation among peers, integration of online and offline, integration of cross-border resources, alliances and so on. The most important thing is to change our mindset, change our mindset, embrace cooperation in a more open mindset, and boldly try to promote resource integration.