Vip.Com'S Breakthrough From Single Point To Platform Operation

Below P, the business sense of the company has become more and more clear under the "a href=" http:// "www.sjfzxm.com/news/index_c.asp" below the share price < /a > below.

On the development of horizontal category, vip.com has been from clothing, cosmetics, mother and baby, home furnishing and even digital products.

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In the depth of P, vip.com has expanded its own clothing, cleaning up the inventory of its apparel brands, launching the first sale of new products, and constantly introducing international brands to constantly build the walls of high costumes.

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< p > whether it is horizontal category expansion or vertical dress vertical depth, vip.com is sending a signal to the market that this is a fashionable female shopping website with quality sale.

This is why vip.com CFO Yang Donghao emphasized that "women get the world".

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< p > in addition, vip.com's recent market voice pmission also plays the leading role in fashion keywords. Combined with Anhui TV, it makes costumes program marketing, joint dress brands create the goddess goddess Festival, and the so-called "spoiled" festival. Vip.com constantly hammers fashion and women to deepen the minds of consumers.

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< p > vip.com still leverages a href= "http:// www.sjfzxm.com/news/index_c.asp" > clothing store /a > breakthrough, but also urgently seeks new a href= "http:// www.sjfzxm.com/news/index_c.asp" > business growth point < /a >.

Yang Donghao has also been entangled in inventory clearing experts. When he is full of strength, his cake is being eaten up by his opponents.

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In P's Q2 report, vip.com's first market share was over 0.1% by Jingdong and 5.1% to third.

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The biggest difference between vip.com and P is that the apparel industry starts with a breakthrough in single point, and expands the platform operation of the whole category at the same time of vertical depth.

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< p > related links: < /p >

< p > Jingdong is the most recent slogan of "fashion" slogan. In addition to the campaign to release new products in autumn and winter, Jingdong has to convey information to the capital market: Jingdong needs diversification, not just 3C digital.

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< p > without him.

In the clothing B2C data report of Q2, the market share of Jingdong is only 5.2%, far below 74.3% of Tmall.

However, because of the 618 big promotion, Jingdong's strength in clothing is still ahead of vip.com by 0.1%.

Both of them will have more chances to shoot real guns in the future battlefields.

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< p > but Jingdong's breakthrough in the field of clothing is correct.

Whether it is for the capital market, or for Tmall, vip.com and fan customers, Jingdong needs to find new growth points, which is consistent with the intention of Dangdang.

In Jingdong's first quarter earnings report, Jingdong net loss was 3 billion 795 million, reaching the most recent two years, and the net loss rate of Jingdong reached 16.7%.

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< p > Jingdong needs such an opportunity to prove itself.

In particular, compared to 3C's low gross margin, clothing is much higher than 3C in terms of logistics and pportation and profitability.

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