Development Status And Analysis Of OUTLETS

< p > < strong > (1) Outlets started late, development enthusiasm high < /strong > /p >

< p > China orlies is still in its initial stage and development stage. Since 2002, Beijing a href= "http:// www.sjfzxm.com/news/index_c.asp" > Yansha /a > introduced the Outlets mode to China for the first time. Due to its successful demonstration effect, it has triggered a boom in the whole country.

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< p > < strong > (2) Outlets knowledge and understanding are uneven. < /strong > /p >

< p > domestic understanding and understanding of Outlets business philosophy, operation mode and management mode are uneven.

According to incomplete statistics, there are more than 400 kinds of Outlets shops in China, but there are few Outlets in real meaning.

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< p > < strong > (3) < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Outlets < /a > the market maturity is low, and has not yet been industrialized "/strong > /p".

< p > China's economic level, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > market environment < /a > commodity channels, business processes and so on are quite different from foreign countries. Although domestic Outlets has developed rapidly, there are few successful cases, and the market share of retail industry is less. Outlets has not yet formed industrialization in China.

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< p > < strong > (4) workshop type (MALL type) coexists with two forms of garden type < /strong > /p >

< p > Beijing Yansha and Shanghai Qingpu are typical representatives of factory buildings and garden Outlets. The United States has completed the evolution from factory to garden in 30 years. It has only been implemented in 3-4 years in China. The two modes of Outlets show great potential in China.

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< p > related links: < /p >

< p > (1) enhance the city image, link the city and tourism development < /p >

< p > in the European and American markets, the outlets project promotes tourism through tourist areas, trade partners and local authorities. It attracts tens of millions of tourists and consumers every year. It is a link linking the central cities and tourist attractions, and promotes the image of the city and the market very well and plays a promotional role in marketing.

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< p > (2) promoting economic development and attracting investment < /p >

< p > it is estimated that outlets can provide 200~250 jobs for every 10 thousand square meters, which can effectively promote the economic development of the locality and further attract new investment. It is a catalyst for urban renewal and an incubator for economic development.

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