Fujian Is Going To Land On The Main Board Of The Hong Kong Exchange. The Fast Fashion Brand Takes The Three Or Four Line City.

< p > recently, the news of the Fujian based Limited by Share Ltd will arrive at the HKEx in January 9th.

The success of the new model once again confirms the great potential of fast fashion mode, and the pition from traditional products to fast fashion of leisure and lifestyle has become a common strategic choice of many shoe and clothing enterprises in Quanzhou.

At the same time, many years of experience in the operation of the three or four line city also laid a solid foundation for the future development of < a href= "//www.sjfzxm.com/news/index_c.asp > > rich birds" /a "and" Quanzhou "a href=" //www.sjfzxm.com/news/index_f.asp "> shoes and clothing brand" /a ".

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< p > < strong > Quanzhou garment enterprises will soon visit the Hong Kong Stock Exchange < /strong > /p >

< p > another garment enterprise in Quanzhou is coming to the main board of HKEx.

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< p > recently, the Fujian Limited by Share Ltd (01353.HK, hereinafter referred to as "the odd") issued a global sale announcement, offering 150 million shares in the world at the selling price of not more than HK $2.88 per share (HK share), not less than HK $2.03.

Among them, 15 million shares are publicly available in Hongkong, and 135 million shares are offered internationally, and are expected to be listed on the HKEx in January 9, 2014.

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< p > market news says Fujian's international distribution has been oversubscribed for the first time.

The industry estimates that the market value of < a href= "//www.sjfzxm.com/news/index_c.asp" > "/a" will reach HK $1 billion 218 million to HK $1 billion 728 million after the listing.

Stock review experts believe that in the past three years, the profit of compound has increased by more than 30% over the past year, and its profit performance is better than that of other brands in the mainland, and it is expected to outperform other apparel stocks.

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< p > > a href= "http://ww.sjfzxm.com/pioneer/" > Ding Hui < /a > said: "the company will closely grasp the opportunities brought by the continuous growth of China's men's casual fashion market, and implement a series of strategies to enhance competitiveness and market share, and bring the maximum return to shareholders by means of fast fashion business models and retail management strategies."

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< p > < strong > service enterprise fast fashion mode continuously superior < /strong > < /p >.

< p > in recent years, the fast fashion mode of garment enterprises has been constantly on the top. The early listing service enterprises in China, such as the United States, the "a href=" //www.sjfzxm.com/news/index_f.asp "Semir" /a and the search for special products, are the representatives of fast fashion mode, and the expansion of retail channels is an important driving force for the development of enterprises.

World famous fashion retailers GAP, H&M, Zara, a href= "//www.sjfzxm.com/news/index_f.asp", UNIQLO /a > and so on. All of them are successful in designing, developing and popularizing new products that meet market demand by mastering the latest fashion trend and customer preferences.

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The business model of "P" has been known as "domestic ZARA" by the outside world. "Market oriented fast fashion business mode and flexible ordering mode" enable retail outlets to make small orders in the quarter according to sales demand, so as to respond quickly to changes in customer demand and reduce the risk of overstock.

Industry sources said.

As of October 31, 2013, there were 438 retail outlets, including 225 direct retail outlets and 213 retail outlets.

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< p > the success of fashion industry is also inspiring to the sports industry in Quanzhou.

A href= "//www.sjfzxm.com/news/index_c.asp" > del Hui /a > brand director Zeng Jing once told the media that in the future products of del Hui, there will be fewer and fewer sports style products, while fashion and lifestyle products will be more and more. "Del Hui is experiencing the biggest adjustment in the history of enterprises: from traditional sports brand to fast fashion brand."

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< p > > strong > three or four, the main position of the city is < /strong > < /p >.

< p > with the concern and devotion to fast fashion and retail channels, the supply chain management of domestic shoe and clothing enterprises has been upgrading and optimizing. The gap between foreign fast fashion giants such as GAP, H&M, Zara, UNIQLO and so on has also been shrinking. For example, the United States, Semir and other listed companies, by adjusting the supply chain structure of the products, subdivide the fashionable money and basic funds: the fashionable money is to shorten the lead time as the core element, and in the future, the leading period of some fashionable items will be reduced to 2 to March.

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At present, the international leisure and fashion giants are mainly concentrated in the second and second tier markets. In the three or four tier market, H&M, ZARA and other brands are basically not covered, while the domestic shoe and clothing brands have accumulated profound operational experience in China's three or four line cities, such as the p, the rich and the precious birds.

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"P", as declared by the company, "the company's future will focus on the huge development space of China's three or four line cities under the sustainable development of urbanization, and grasp the opportunities for the rapid growth of China's men's casual fashion market."

The "domestic ZARA" represented by < a href= "//www.sjfzxm.com/news/index_c.asp" > "Mei Bang" /a "," Semir "," search special "and" odd ", may soon start a new round of" encircling the cities of the countryside "against the international giants.

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