Classic POLO Shirt Trend: Pink "Disgrace", White Return

As one of the classic legends in the history of casual wear, POLO shirts are both casual and formal. They are not as casual and casual as T-shirt, and are not as formal as shirts, and have always enjoyed a high status in men's wardrobe.

Do you know what color is the most popular POLO shirt this year?

Recently released POLO color and sales data show that the white POLO shirt is the most popular consumer this year, followed by gray, and in the past few years, "favorite" pink basically "disgrace"; Shanghai people also prefer lake blue and lavender color; Henan, Gansu and other Midwest regions prefer gray flowers; in addition, data also show that people in Hongkong love watermelon red more.

I don't know when it started. Pink is no longer a patent for women. Especially during the spring and summer of 2010, international famous brands including Bottega Veneta and Burberry Prorsum launched the pink men's clothing series, while pink was the POLO shirt.

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From the sales of POLO shirts in May, the pink sales, which were popular in previous years, fell significantly, only ninth.

In addition to sales in Hebei, pink POLO shirts are not popular in other cities.

Compared with the pink "disfavor", the white returned to the mainstream and became the May sales champion, followed by the gray and lavender POLO shirts.

The popularity of the latter two is probably due to the demand for leisure and clean clothes.

This year, white will become a popular color. Louis Vuitton's spring and summer fashion show in April this year, including the background of the merry go round and the floor, all use white.

From van guest May

According to the distribution of sales, consumers in Beijing, Guangdong, Heilongjiang, Hunan, and Jiangsu all love white, but Shanghai prefers two bright and beautiful colors of lake blue and lavender, which are related to people's fast pace of life in Shanghai.

Hongkong people like white while they also like watermelon red, which is in line with the local avant-garde personality.

Although white sales are the best, it is not that people in all parts of the country "mean" white.

According to the national sales distribution, the eastern region favors light color.

They prefer dark colors, which are consistent with the common sense of climate and environment.

The primary criterion for choosing clothes in the Midwest is resistance to dirt. Obviously, black, lavender and flower grey are more suitable.

As China's Internet fast fashion benchmarking enterprise, every guest has sold 100 million pieces of clothing in 4 years.

Among them, the customer's T-shirt (referred to as "VT") in the total sales of about 10 million, equivalent to the total number of 4 traditional Brand Company total sales of clothing 2011.

The relevant responsible person said that customers attached great importance to the sales data, "what products are the best sellers? What color preferences are there? In the future, we intend to share these data with consumers, and regularly publish information about trends and interesting."