The "Double 11" Activity In 2024, Taotian IP Co Branded Derivatives, Is Very Popular

With the opening of the "Double 11" shopping carnival in 2024, the IP co branded derivatives on Taotian platform became a highlight of this year's event. According to statistics, more than 1000 IPs launched new products during the "Double 11" period, attracting more than 100000 businesses to participate in the promotion activities, and jointly bringing consumers a colorful shopping feast.

Among many IP co branded products, the performance of the flagship store is particularly eye-catching. The transaction volume of the store on the first day broke through the 200 million yuan mark, fully demonstrating consumers' strong desire to purchase IP co branded derivatives. At the same time, the winner of the "Strike Center Ba Award" of Taotian 2024 "Double 11 Year Toy Awards" - the PV series tinplate badge of the original god character of Miha You, with its exquisite design and commemorative value, successfully sold 300000 pieces, becoming one of the star products of the event.

In addition to the original god series, other popular game IP derivatives also performed well. The 14 products launched by the flagship store of Yuanshen sold more than 100000 transactions in one month, demonstrating the appeal of Yuanshen IP. The flagship store of code kite also has 13 types of goods that have sold more than 100000 transactions a month, including more than 900000 sales of the [Know by Sword] series badges within 15 days of pre-sale, which shows how much game players like this kind of derivatives.

In recent years, the "accelerated development" feature of the game IP derivatives market has become more and more obvious, and the market scale has continued to expand. More and more official game stores are opening on Taobao, JD, Tmall, Tiaoyin, B Station and other platforms to expand the market through online channels and meet the diversified needs of consumers. These platforms not only provide rich display and sales space for game IP derivatives, but also accurately push personalized products through big data and AI technology, improving consumers' shopping experience and satisfaction.

As far as the whole ChaoPlay market is concerned, the integrated mode of online and offline has become the mainstream. Taotianchao plays an important role in it, with its share accounting for more than 50%, the proportion of hand-operated markets also reaching more than 50%, and the proportion of model markets reaching more than 60%. In the IP derivatives market, Taotian's market share has also exceeded 60%, showing its strong strength in this field. In addition, the market share of secondary non-standard products, such as cos clothing, is as high as 80% or even higher on Taotian platform, which fully demonstrates the deep foundation and influence of Taotian platform in the field of secondary culture.

It is worth mentioning that at present, the three growth engines of Taotianchao are derivative peripheral, game physical peripheral and three pit cos. These fields not only have infinite market potential, but also conform to the consumption trend and aesthetic preference of young people.