Caoxian County, Heze, Shandong Province, Became Popular Again

This Spring Festival, Caoxian County in Heze, Shandong Province, became popular again. The topic of "Caoxian horse face skirt sold for more than 300 million yuan in the Spring Festival, but still in short supply" frequently hit the hot search. So, what is the charm of Caoxian Hanfu?

How did the horse face skirt become a popular "New Year's Battle Robe"?

Horse face skirt originated in the Song Dynasty and flourished in the Ming and Qing Dynasties. It was the main skirt style for women in ancient China. During the Spring Festival this year, Wei Ping an produced horse face skirts, which were called "New Year clothes in the Dragon Year" by young people because of the addition of the dragon pattern, and placed orders one after another.

Wei Ping An: They came here to urge the goods. Our workers were stepping on the sewing machine, and the sewing machine was smoking.

This time, two dragon patterned horse face skirts produced by Wei Ping An have become popular, bringing more than 2 million yuan in revenue. On the 28th of December, Wei Ping An had time to calculate the annual revenue, and the result made him very happy - the turnover this year exceeded ten million yuan.

Wei Ping An: The heat is really high, especially in the peak tourist season. Everyone likes to wear horse face skirts when they go out to play.

Not only Wei Ping'an, but also all the Han clothing manufacturers in Caoxian County are running at full speed. According to statistics, in 2023, Caoxian Hanfu will occupy 40% of the national market share. During the Spring Festival of the Year of the Dragon, the sales volume of the Han style clothes in Caoxian County, mainly horse face skirts, exceeded 300 million yuan.

Young Couples Catch the "Han Costume Tide" and Go Home to Start a Business

Drive the neighbors to become rich together

Five years ago, Wei Ping'an and Wang Qingqing, who perceived the popularity of Hanfu, gave up their stable jobs and left their children in Dongying, Shandong Province. They resolutely returned to Wei Ping'an's hometown, Caoxian, and opened the way for Hanfu entrepreneurship. However, their entrepreneurial process was not smooth.

In 2019, Wei Ping An invested 350000 yuan to start his business and launched the first horseface skirt. However, with the increase of the order volume, funds are in short supply. At this time, the government's 800000 yuan preferential loan became their timely rain. In 2020, the couple launched three products with their heart, but they were all unsalable. At that time, paying off the loan as soon as possible was their only wish.

Although the business was cold, the two did not give up, and they worked harder to polish their products. On the way out for a trip, the couple's mobile phones suddenly broke out in the online shop, calling for customer service, and the big order finally came. In that month, they earned 200000 yuan.

This order explosion has gradually put their business on the right track. In order to speed up production and ensure quality, Wei Ping An and his uncle jointly invested and opened their own embroidery factory.

Today, Wei Ping'an has become an "encyclopedia of Hanfu entrepreneurship", and many acquaintances want to learn from him. In the past two years, more than 20 young people have been led by Wei Ping An to join the industry of Hanfu entrepreneurship. Wei Ping An is experienced and willing to help others, so the young people in the village are willing to follow him and learn more.

Wei Ping An: I hope everyone will work together to make the Han clothing in Caoxian bigger and stronger.

Hanfu's "broken circle" drives the industry to "expand circle"

Wei Ping An said that Cao County's complete industrial chain was one of the important reasons that attracted him to return to his hometown to start his own business. "The Street of Fabrics and Accessories" is the place where he purchases. He can walk 5 kilometers empty handed here to make a Han suit.

With the efforts of Wei Ping an and other original Han suit entrepreneurs, Caoxian has gradually become the original Han suit production base. Today, there are about 2280 Hanfu enterprises in Caoxian, 14000 online stores, and more than 90% of original Hanfu processing enterprises.

As more and more young people return to their hometown to start businesses, in order to help these young entrepreneurs grow rapidly, the Caoxian government will organize training and exchanges every other period of time, covering everything from live broadcast to short video marketing. Young people who are ready to start their own businesses need to learn how to sell hanfu in a way that young people like.

Zhang Longfei, Director of Caoxian E-Commerce Service Center: In 2023, our network sales volume will exceed 7.2 billion yuan. With online and offline experience stores, the total online retail sales exceeded 10 billion yuan.

(Source: CCTV News)