Choose "One Can Of China" And "China Confidence" From A Single Line

As China's confidence becomes more and more normal, domestic Clothing brand They worked hard and handed over many beautiful transcripts.

However, in the field of high-end luxury goods, although some enterprises have marked high prices, it is still difficult to create a brand that can match the international brand. Consumers are willing to spend tens of thousands or even hundreds of thousands of yuan to buy a Hermes bag, but they are not likely to spend tens of thousands of yuan to buy a pair of shoes of domestic brands.

We have the world's leading apparel supply chain system, and also have a super high standard Clothing production Why is "China is expensive" still the original sin in the eyes of many consumers?

At the 2023 China Garment Customization Summit and 2023 China Garment Association Customization Professional Committee Annual Meeting held in Changsha, Hunan Province from September 8 to 9, Pan Yike, General Manager of Wenzhou Yike Wire Industry Technology Co., Ltd., brought《 Custom clothing The keynote speech of "China Innovation from One Line" shared how Chinese clothing brands tell high-end stories from the perspective of one line.

　 How to tell a good story of China in clothing customization?

At present, China's economy has entered a new stage of high-quality development and a brand economy era. Brand decision is the way for every enterprise to grow, and also an important path for high-quality development of China's economy. Advanced customization, which represents the high standard of technology in the clothing industry, needs to continue to promote the application of new materials, new processes, new technologies and new equipment, and more importantly, enterprises need to tell a good story about China.

"Suits and professional clothes are imported from the West, and most enterprises will give priority to foreign products when choosing fabrics and accessories. But as a high definition clothing brand in China, if we want to tell a good story about China, should we first choose Made in China?" Pan Yike believes that Chinese clothing customization brands should surpass China in the international arena, First of all, we should innovate in the field of surface and auxiliary materials, and create a "Chinese impression" from a single line.

In the field of high-end surface accessories, foreign brands have long held a competitive advantage, but they often give priority to new technologies to domestic brands. Taking foreign luxury brands as an example, international top fabric manufacturer Tessitura Ubertino, high-end cashmere fabric manufacturer Bonotto, high-end knitted fabric manufacturer Dondi and silk fabric manufacturer Tessitura di Novara is controlled by such luxury brands as Chanel and Zegna. It is difficult for Chinese Gaoding brands to obtain the exclusive resources of these top surface accessories, which to some extent limits the development of China Gaoding.

　　 "Yike Thread Industry has been committed to the innovation of high-end sewing thread for 37 years since its establishment. We position ourselves as a domestic sewing thread brand, hoping to provide Chinese customized brands with quality and innovation beyond Europe and the United States from a single thread, so that our customized clothing, even a single thread, will be different from others, so that our customized brands can boldly tell consumers that we do not believe in foreign products We only choose good cards. " Pan Yike hopes that the suppliers of surface materials and clothing brands can go in both directions to achieve mutual success and lead Chinese clothing customization to a higher level.

Yike Wire Industry in intertextile surface accessories exhibition

A sewing thread brand that truly serves Gaoding

As a drafter of national industrial thread standards, Yike Thread Industry has always focused on the R&D and innovation of sewing thread in the spirit of craftsmanship since its establishment. It is a sewing thread enterprise with a complete stock of finished special thread products. It has two R&D centers, five production bases and a global flagship sewing thread store, and its daily output can circle the globe 20 times. At present, Yike has many invention patents and utility model patents, and many categories of products have taken the lead in the whole industry.

"Many garment enterprises will think that only one sewing thread is worth making a fuss, but I find that many garment enterprises still have a lot of room for improvement in the use of the line." Pan Yike said that a real high definition suit needs more than ten kinds of lines, and each part is different. If it is a women's high definition suit, the use of lines will be more diverse, But few brands operate like this. Why?

"Because you can't buy thread, no sewing thread enterprise is willing to help you produce it in this way for a long time." Generally speaking, sewing thread production of a category and a color is a batch process, which requires hundreds at a time. Even for proofing, sometimes the production needs dozens. Therefore, domestic sewing thread enterprises generally only have a few specifications and many colors in stock. The production of special threads and recommended threads for clothing are generally made to order by foreign enterprises, and each sewing thread enterprise has its own competitive products. They often recommend threads based on their own competitive products, rather than the best solutions required by customers.

Yike Wire has established 6000 square meters of spot storage of special line samples, which is the world's largest distribution center for special line samples. It has more than 200 specifications, more than 100000 color varieties, a distribution service team of 70 or 80 people, and a small order fast reaction production workshop equipped with hundreds of machines, In order to ensure the convenience and rapidity of early proofing, small batch orders and later replenishment. Therefore, Yike Thread Industry can recommend more and better thread schemes and options to garment customization enterprises.

Yike Special Line Sample Distribution Center

In recent years, I have been invited to make keynote speeches on various occasions all over the country, one of the purposes of which is to take the lead in setting up standards for sewing thread in Chinese garment enterprises. "For example, in view of the problem that the crotch of the suit pants is easy to crack, we can choose to use the elastic expansion line at this part to solve the tightness of the suit during body movement and avoid embarrassing moments."

China is expensive, why not?

Although Yike Thread Industry has achieved the ultimate in its products, many customers will still question: Why are your lines so expensive?

According to Pan Yike, at present, ONECAN of Yike Wire Industry ® Brand thread, with a price of 80-300 yuan, greatly exceeds people's understanding of the price of Chinese sewing thread. "But if I tell you that from the beginning of material selection, to dyeing, drying, post-processing, and then to winding, a line generally needs to be produced for at least 2-3 days, and there is waste after it is made, do you still think the price of 80-300 yuan is expensive?"

"Many people don't accept that 'China is expensive'. In fact, they lack confidence in the Chinese thread making process, and we welcome them to compare it." According to Pan Yike, taking the staple fibers commonly used in shirts and suits as an example, Yike can provide three strands of thin thread at present, while the traditional European process often uses two strands of core spun thread. In contrast, Yike's staple fibers are more uniform in thickness, Less hairiness, more wear resistance, and more beautiful stitch.

"Our products are better and can provide customized Why can't enterprises provide better solutions for using wires sell more expensive than foreign brands? " Based on such thinking, Pan Yi can change the enterprise vision to lead the international sewing product thread scheme, so that "China is expensive" becomes a matter of course.

Of course, Yike's products are not only high-end customized sewing threads Luxury brand ONECAN ®， Also includes 7S ® Brand line, July 7 ® Brand line, 7Y7 ® Brand line and OTT ® Brand line, respectively serving clothing brands in different fields and at different prices.

"What we are competing with Europe, America and Japan is the 7S with high cost performance ® Brand line, which is now more and more recognized by apparel enterprises, but unfortunately, many enterprises use our products, but they are talking about foreign brands. " Of course, enterprises have their own considerations. In the field of high-end clothing, packaging a story of foreign imports will often make consumers feel more valuable, which is called "leading edge in mature markets". This can not be changed by one enterprise or one brand.

"But I think now is a good opportunity. Many countries in Europe, the United States and Japan have encircled China. If our enterprises are willing to take the lead in trying to transfer from foreign brands to Chinese quality products, they may be more recognized by Chinese consumers. At the same time, they can accumulate and cultivate more advantages of Chinese manufacturing to cope with future international competition." First, we hope to achieve the same dream with Chinese customization enterprises, so that the world's top luxury clothing in the future will have Chinese brands.