Market Scale And Future Development Trend Forecast Of Down Garment Industry In 2020

China business intelligence network news: down coat (down coat) is filled with Down stuffing, with a large and round shape. Down jacket generally accounts for more than half of the total amount of duck down. At the same time, some small feathers can be mixed. The down is cleaned, disinfected at high temperature, and then filled in the clothes. Down jacket has good thermal insulation. Most of them are worn by people in cold regions, and also commonly used by polar investigators.

At present, China's down jacket Market as a whole is getting better, showing a rising trend of recovery. According to the statistics of China clothing association, the market scale of down jacket in China was about 106.8 billion yuan in 2018, an increase of more than 10% compared with the same period last year. 2019 The scale of down jacket Market exceeded 120 billion yuan. future, It is estimated that with the upgrading of China's down market by 2020, it will reach 1382 billion yuan.

Data source: compiled by China Business Industry Research Institute

Future development trend of down jacket industry:

It is reported that the popularity rate of down jacket in European and American countries ranges from 30% to 70%, while the current popularization rate of down jacket in China is only about 10%. In the future, China's down jacket still has a large development space, and leading enterprises are expected to benefit from it. With the change of consumer groups and demands, the whole down jacket industry also presents many new trends.

1. Down jacket is both warm and fashionable

With the rise of purchasing power of the younger generation, down jacket has long been more than just a tool to keep out the cold. In order to meet the needs of young people, such as business, leisure and so on.

2. Down jacket to high end development

With the arrival of luxury brands such as Canada geese and moncler, domestic consumers have a new understanding of the quality and price of down jacket, and their acceptance of high price is also increasing. The trend of high-end of down jacket industry is obvious.

3. Down jacket Market concentration increased

According to the data of China clothing association, CR10 (the top ten market share) of down garment industry in China has reached 43.62%. The competition in down garment industry is extremely fierce. At present, the market share of moncler and Canadian geese is high. Bosden, xuezhongfei, Yaya duck, Tambor, Yalu, xuelunjie, aoyouyi, kubingjie and Ailey divide the rest of the market. In the future, many small down jacket brands will be eliminated one after another, and the market concentration of down jacket will be higher and higher, leading enterprises are expected to benefit from it.

For more information, please refer to the "2020-2025 China down clothing industry market prospects and investment Opportunity research presentation 》At the same time, China Business Industry Research Institute also provides industry big data Industrial planning Planning, industrial park planning, industrial investment and other solutions.