Yamamoto Teruji'S Yohji Yamamoto Is The First Flagship Store In Mainland China To Settle In Chengdu.

Japan's palace fashion master Yamamoto Teruji's brand Yohji Yamamoto officially landed in mainland China and opened the first Yohji Yamamoto flagship store. Yamamoto Teruji, who is known as "Black poet", is one of the most influential creators in the field of traditional costume design and design in the past 40 years. He expresses himself freely and freely in fashion and keeps independent style in the fashion industry. The Yohji Yamamoto brand combines the symbolic black and neutral wind to inherit its design concept, presenting the aesthetic expression of rigidity and softness.

The design of Yohji Yamamoto is particularly focused on tailoring, and the stitches on each dress are carefully designed to reflect Mr. Yamamoto Teruji's ultimate pursuit of perfection, such as the application of various techniques and details in the 2020 spring and summer women's wear series, so that the series of single products can be interpreted as "Surrealism" in terms of artwork. This series is a classic painting by Spanish modern artist Daly (Salvador Dali), "eternal memory" (Persistence of). Memory) for inspiration, the melting clock presents irregular shape, corresponding to the asymmetrical skirt in the series, which is bold and curly, seemingly elusive, and detailed consideration is very functional: the buttons and zippers on the dress skirt enhance the practicality of the single product, while the styling iron wire in the skirt can be dismantled for easy preservation. In the series, the weaving rope elements and the extremely expensive artificial wrinkle technology are used to increase the volume of clothing to show the illusion of unreality. The light and wrinkled material perfectly deduces the theme of spring and summer men's wear series "Flowing". Elegance, "a variety of men's clothes also show some strong contrast. For example, Mr. Yamamoto used white semi circle patterns to sew on black coats, and embroidered a" write down what you want to say to Yamamoto Teruji ", which is quite abnormal in the master's gesture of black humor.

The location of the new store is located in the core ocean of Chengdu, Chengdu Ocean Pacific. It matches the brand's high-end fashion positioning. As the first flagship store in mainland China, it will bring more fashion lovers to Yohji Yamamoto's high-end consumer experience with pioneer design and unique concept. The new flagship store covers an area of more than 150 square meters, and the shop design is operated by Michael Sypkens and Esteban Ochogavia, the architect of OSO Japan construction company. They have been a teacher of the famous Japanese architect Kumake Go, who has participated in the design of the project from commercial interior design to large-scale office and residential development, including the top luxury The Avior Castle Building in Tokyo, Japan, and the unique and concerned design case of the public building 400 West Georgia, which is being built in the center of Vancouver.

The design team is good at integrating western architectural concepts into elements. This time it is in line with Yohji Yamamoto's brand tonality, creating the first flagship store inspired by "harmony garden". The whole shop upholding the original cement as the keynote, creating a single grey cement texture space, lined with large cubic panels with a number of imitation breakwater structures, recreating nature in a bustling commercial shopping area and creating a quiet and comfortable atmosphere.