Boost The Original To The World! The Original Design Brand Base Of Pu Yuan Textile City Starts.

Fashion Pu added strong power of original design. On the morning of May 18th, the union of original designers of Pu Yuan was established, and the original design brand base of Pu Yuan textile city was launched at the same time. Wang Yutao, the famous designer who had won the Golden Summit Award, became the signing designer for the two time.

Chen Dapeng, vice president of China Textile Industry Federation, President of China clothing association, vice chairman of China Fashion Association, vice chairman of China Fashion Designers Association, and Zhu Weiqiang, member of the Standing Committee of Tongxiang Municipal Committee, attended the event on Monday.

It is reported that the purpose of this activity is to link Pu courtyard and its surrounding industrial clusters and establish an original design brand alliance. At the same time, by creating the first high level brand original brand of Pu Yuan, we will attract more attention from the industry to the original design of Pu Yuan, introduce more excellent enterprises and brands, and enhance the brand value of "Pu Yuan original".

Zhou Yiqi, vice president of the China clothing association and vice chairman of the China Fashion Designers Association, affirmed the power of Pu Yuan's original creation. He said that although the development of the garment industry is facing greater challenges, the transformation and upgrading of the garment manufacturing industry and the continuous promotion of independent innovation, the cultural self-confidence and the concept of responsibility have been constantly enhanced, and gradually formed a new industrial chain of information sharing and benefit sharing. We should take the initiative to deal with the challenges, analyze the impact of digitalization on the industry, grasp the development direction of intelligent manufacturing, and take into account cultural creativity and personnel training, and establish a fast response production chain and supply chain.

"Seize the opportunity to build a world-class knitted industrial cluster in Pu Yuan, we need to differentiate and develop in a wrong way, create a brand base for all types of original design, and further promote the overall original design level of the garment industry chain of Pu Yuan." Zhu Laisheng, chairman of Pu Yuan Textile City, said that this year, we should take "Pu Yuan's original design brand base" as a new position, gather the cutting-edge frontiers at home and abroad, the most creative and influential high-quality original designer brand, and promote the upgrading of Pu's fashion industry chain.

Tailor-made is more accurate. The original design brand base of Pu Yuan currently attracts dozens of excellent original designer brands, including original design, Haitao fashion originality, Shanghai style original design (lucky code) and so on. Relying on the market one-stop procurement platform for auxiliary materials, the upstream and downstream industry chain is butted, and the core links of upstream supply chain, such as upstream garment manufacturers, design and research teams, clothing distribution systems, garment industry service providers, and so on, to effectively solve the market transformation needs of designers with original abilities are effectively solved. Through the strong market promotion and operation of drainage capabilities, we gradually produce relatively stable orders, allowing designers to devote themselves to original design, so that Pu Yuan can go to the world stage.

"Online energy and offline services, and expect the future Pu town Textile City to create a fashion industry ecological platform covering R & D, intelligent manufacturing, production, commerce, exhibition and office industry chain, open up the ports of the upstream and downstream of the apparel industry chain, accelerate the reconstruction of the fashion industry chain, and optimize the ecological closed-loop of" clothing, production and marketing "in garment industry, and comprehensively help Pu Industrial clothing industry realize. "Internet +". Zhu Weiqiang, member of the Standing Committee of the Tongxiang Municipal Committee.

The original design of Pu Yuan has become a common practice. In recent years, the government and market players of Pu Yuan town have been developing the fashion industry vigorously, building various platforms, introducing the design organizations and talents at home and abroad. Last year, the center of the creative and creative industry of Pu Yuan textile city was unveiled. It attracted three top designers of Chinese fashion design awards, Wang Yutao, Ceng Fengfei and Pan Yiliang, and four masters of China's top ten fashion designers Mao Baobao. In the 320 creative Plaza of Pu Yuan, more than 80% creative and creative talents from outside Tongxiang were born. Last year, the first Chinese top ten fashion designer amber was born. At present, Pu has 130 independent design capacity merchants and hundreds of designers.

The original strength is able to fashion the Pu Yuan. At present, the development path of Pu Yuan walking on two legs through the market and industry has formed a benign interactive situation that the market drives the development of the industry and the industry boosts the prosperity of the market. The original power of product design has been regarded as the most important "core competitiveness" by many enterprises and brands of Pu Yuan, and is also a booster of the "blue ocean" of Pu's sweater industry. Su Weiming, director of Pu Yuan town Party committee secretary and Pu Yuan sweater Market Management Committee, said that last year, the proportion of enterprises' R & D investment accounted for about 8% of the total town regulations, and the proportion of Pu R & D R & D investment accounted for more than 15% of the total R & D in Tongxiang.