Create The Excitement Of Fashion Spreading In The City! The 8Th Wuhan Fashion Week Sings In Jiangcheng

Wuhan has always been an international city with the spirit of reform and opening up. Wuhan plays an important role in China's fashion industry map. On November 5, the opening ceremony of 2019 Wuhan Fashion Week and Fashion Summit Forum was held in Wuhan International Convention and Exhibition Center, followed by the opening show in the Red T Fashion Creative Street of Jianghan Economic Development Zone. Having just said goodbye to the 7th World Military Games, this national central city has attracted peers from all walks of life to the fashionable annual feast belonging to Jiangcheng with its broad and open mind.

This Fashion Week was held in the Red T Fashion Creative Block of Jianghan Economic Development Zone and Wuhan International Convention and Exhibition Center from November 5 to 9. With the theme of "vitality", it gathered rich fashion industry resources, innovated and integrated diversified business forms, and created fashion creativity, design, exhibition and display through the "show trade" business model integrating show, exhibition and commerce A comprehensive platform integrating marketing. By improving the sustainable development of the regional industrial chain, we will further promote the innovation and adjustment of Wuhan's fashion industrial structure, improve the original design and brand incubation ability of Hanpai clothing, promote the transformation and upgrading of traditional Hanpai enterprises to the high-end value chain such as creative design, help Hanpai clothing to regain its historical glory, and help build Wuhan into a world design capital and an international consumption center city.

In the new era, the national central city, the Yangtze River Economic Belt national strategy, the construction of the Yangtze River main axis and the creation of Wuhan Central Service Zone in Hubei have created greater opportunities for the leap of Wuhan's fashion industry. Guided by the government spirit of "running the International Fashion Week well, building a fashion brand incubation platform", "promoting the high-quality economic development, we must promote the upgrading of the industrial chain to the front end of the R&D, design and back end of the brand, marketing, display and other links", to explore and carry forward the cultural heritage of Wuhan City, promote the regional intangible cultural heritage With the theme of rebuilding the thoroughfare business center in nine provinces, and guided by the market-oriented cooperation and win-win situation of the whole industry in the world and the wide participation of the whole city in all fields, 2019 Wuhan Fashion Week focuses on innovation, science and technology, environmental protection, sustainability and other key points of high-quality and high-speed development of the fashion industry in the new era, "shaping industrial brands and creating cultural business cards".

Hit the industry punch

The 2019 Wuhan Fashion Week aims to further accelerate the efficient docking of Wuhan's creative culture, fashion design, brand building, online marketing and other related industries, and enhance the innovative policy source capability of the fashion design industry. On the opening day of Wuhan Fashion Week on November 5, fashion consumption upgrading and foresight of new urban life - the opening ceremony and summit forum of 2019 Wuhan Fashion Week, the opening ceremony of 2019 China (Wuhan) Fashion Exhibition and the opening show of Wuhan Fashion Week were held in turn, bringing together academic discussions, trade shows and fashion releases, With a brand new fashion punch, the voice of 2019 Wuhan Fashion will be launched.

The "Fashion Consumption Upgrading and Foresight of Urban Freshmen Summit Forum" invited Professor Wei Pengju, Dean of the School of Culture and Media of the Central University of Finance and Economics, National Cultural Innovation Research Center, Professor Xiong Zhaofei of Wuhan Textile University, and well-known fashion designer Lawrence? Xu, Jia Xizeng, a well-known professor of Tsinghua Academy of Fine Arts, and Chang Qing, vice president of Wuhan Rural Commercial Bank, shared and discussed "consumption upgrading, fashion and sustainable development". Experts conducted in-depth analysis from macro policies, market orientation, online empowerment and other aspects, combined with the current case of online marketing, to examine the business legend of Wuhan in terms of the upgrading and development of fashion industry in the new consumer format, the revitalization of business functions in Wuhan, and the reshaping of "goods to Hankou".

Since 2012, Wuhan Fashion Week has been dedicated to providing a platform for domestic and foreign brands and designers to promote, trade, exchange and grow. This year, the 2019 China (Wuhan) Fashion Show, which was held from November 5 to 7 in the same period as the Fashion Week, aims at the IP operation of Wuhan Fashion Week, creating a new fashion week model combining "show, exhibition and trade" with show leading exhibition and exhibition promoting production, and seeks to cultivate it into a B2B industry exhibition platform for brand promotion, market development and trade cooperation in the fashion industry. The total exhibition area of this Expo is 15000 square meters. The exhibition area is divided into clothing brands, textile fabrics and accessories, textile clothing equipment, designers, and international exhibition areas. The "Wuhan Legion", composed of enterprises such as Hongren and Aidi, made a collective appearance. Nearly 300 representative enterprises from the fabric, production, and foreign trade industries at home and abroad participated in the Expo. Gather relevant global industrial resources, accelerate the upgrading of Wuhan's local fashion industry "full chain, full process", and build an ecosystem of Wuhan fashion industry clusters. The whole industry chain communication, display, ordering, and consumption platform set up by Wuhan Fashion Week for the first time has shown a significant industrial driving effect.

Adhering to high standards, professionalism and internationalization in the fashion release sector is the highlight of Wuhan Fashion Week in the past years. This season's fashion week uses new technologies such as artificial intelligence, LED display technology, ultra-high brightness laser projection and other new technologies to carefully design three-dimensional dance beauty, achieving breakthroughs and innovations in the integration of fashion and technology; The famous fashion director Wang Zhe led the top fashion editing and directing team to meticulously arrange the works of many outstanding designers. The new breakthrough award for software and hardware brought the most international quality fashion audio-visual enjoyment, fully demonstrating the millennium cultural deposit of the Jiangcheng and the colorful style of the rapid development of the modern Wuhan Design City. At the opening show held on the evening of the 5th, the Han style women's clothing represented the Redskins Fashion Group and the internationally renowned designer Lawrence? Xu interprets the relationship between traditional culture and modern fashion from different perspectives, and inherits and develops traditional skills with unique creativity. Creative fashion works with different styles set off a brilliant fashion trend in Wuhan in the current season.

Wuhan Hongren Fashion Group launched the "Light of Life" HONRN2020 spring and summer high-end ready to wear series, trying to explore the new collision between art and cultural differences along the former Maritime Silk Road. The sequins with a sense of light and the fabrics with a sense of gloss, combined with embroidery, printing and hand beading techniques, present a free state of cultural exchanges, and also demonstrate the strong strength of Wuhan's local fashion.

Laurence Xu brings the "Twelve Flower Gods" high definition series, inspired by the legend of the Twelve Flower Gods in Chinese traditional culture. On the modeling of the classic Western style dress with three-dimensional cutting, the design elements such as patterns and colors are extremely classical and oriental. The essence of Chinese traditional culture and western fashion culture are ingeniously blended, and the fresh oriental charm and vibrant modern sense complement each other, conveying the strong confidence of contemporary Chinese fashion culture.

Splash the city

After the opening show, wonderful fashion activities lasting for five days will be presented in Wuhan Fashion Week 2019, and colorful fashion, art and cultural activities will jointly demonstrate the "vitality" theme of the Fashion Week.

2019 Wuhan Fashion Week is hosted by Wuhan Municipal People's Government, co organized by the Publicity Department of the CPC Wuhan Municipal Committee, undertaken by Wuhan Development and Reform Commission and Jianghan District People's Government, operated by Wuhan Urban Construction Investment Development Group Co., Ltd., Wuhan Radio and Television Station (Group), and implemented by Wuhan Urban Investment Cultural Industry Investment Development Co., Ltd. The Fashion Week is divided into exhibitions, peak forums, fashion releases, urban activities and other major segments, and will hold more than 40 professional activities. Among them, Ji Wenbo, Pan Yiliang, Liu Yong, the former winners of the "Golden Summit Award" for Chinese fashion design, Zhang Yichao, the new winner of the "Golden Summit Award", Lawrence Xu, the leading designer of Chinese high-end fashion customization, US-POLO and ARRIVER J from the United States and South Korea International brands and 16 local designers and brands in Wuhan will bring 30 beautiful latest fashion creative design releases; The 2019 China (Wuhan) Clothing Expo will promote upstream and downstream cooperation in the industry, help design connect with the market, and promote the integrated development of the service industry and manufacturing industry by focusing on product ordering, business negotiation, channel expansion, trend release, brand promotion, cross-border cooperation, and technical exchanges; Wuhan Rural Commercial Bank has crossed the border for the first time, supporting the holding of special financial docking activities for the development of textile and clothing industry, which will promote the development of the real economy, brand building and communication, and promote the development of designers and enterprises; The "National Fashion Season" is based on the "National Fashion Shopping Festival" and the "Jianghan Road Pedestrian Street Series Fashion Activities" as the fulcrum. It links with the core advantage business districts of three towns in Wuhan, carries out a kind of featured fashion consumption promotion activities, builds a new layout of fashion consumption in Wuhan, and helps promote consumption. In addition, "Online Fashion Week" will carry out online live broadcast and exchange interaction of fashion week, together with multiple fashion and art exhibitions, flash, brand experience space, online celebrity live broadcast festival held at the same time of fashion week, so as to attract the whole people of Wuhan to join the fashion atmosphere and participate in the city carnival while comprehensively conveying the image of Wuhan's contemporary fashion culture.

The diversified, rich and innovative fashion business and creative cultural activities based on the local, international, inheritance and integration of innovation, comprehensively and from multiple angles present the unique fashion charm of Wuhan, the world's design capital, and highlight the unique "market-oriented" label of 2019 Wuhan Fashion Week. After seven years of development, "Wuhan Fashion Week has created a fashion excitement that is gradually spreading in this city."