Zhang Hongxia, Wei Qiao, Will Never Forget His Country'S Pioneering Work.

Most people begin to understand Zhang Hongxia by the title of Zhang Shiping's eldest daughter. Zhang Shiping, known as the world's "textile king" and "aluminum magnate", is one of the most famous private entrepreneurs in Shandong province. The Wei Qiao venture group, founded by him, has been selected in the fortune 8 world top 500 list since 2012. "Wei Qiao" brand has been selected in the list of China's 500 most valuable brands in 16 consecutive years. Zhang Hongxia, the head of the "richest woman in Shandong", never had any extravagance. Her first job in 1987 was a woman worker in Wei Qiao textile mill. In her father's adamancy, Zhang Shiping mentioned her father's love for strict education. After he graduated from the textile school in 1987, he had never had the sense of superiority in the two generation and had not enjoyed the "two generation" preferential treatment. "My father asked me from the" strict family "to start with the technician, and he could work off from a meter of yarn and a foot cloth, and I would continue to stick to my post and work without making any mistakes, otherwise it would be a severe criticism by my father," she recalls.

One step at a time, one step at a time, one step at a time. After entering the factory for more than 30 years, Zhang Hongxia now has grown from an ordinary worker to a manager with outstanding achievements. He has taken the post of party secretary and general manager of the group company. Under the constant efforts of her and the company's leading team, the enterprise has developed from an unknown small oil and cotton processing factory more than 30 years ago to a large enterprise with 11 domestic and foreign production bases, 130 thousand employees and 250 billion yuan total assets. The industrial chain of "textile dyeing, clothing, home textiles" and "industrial thermoelectric mining aluminum oxide raw aluminum deep processing" industrial chain has been developed into the most competitive cotton textile enterprise and aluminum production enterprise in the world.

In the eyes of EMBA, Zhang Hongxia is both upright and plain in Shandong, and also has the courage and wisdom of entrepreneurs. As an alumni of the 2004 class EMBA first class in Shandong, she cherishes every lesson, and says: "through the learning of EMBA related courses, listening to the teachings of famous professors, sharing the successful experience of the industry, winning advanced management and business experience at home and abroad, accumulating and updating management knowledge, improving management level and comprehensive quality, widen the horizon and mind, and get acquainted with mentors and friends, so that I can face the opportunities and challenges of the new economy more calmly".

Zhang Hongxia, general manager of Wei Qiao textile and Limited by Share Ltd, applied the idea of innovation as the driving force for the development of enterprises. He continuously increased R & D investment and established a sound technological innovation system. In her business operation, she insisted on "we should do what we can and we should do our best", and we should increase our strategic thinking in the process of development and improve it, and increase the input of advanced technology, equipment and information technology. In recent years, she has introduced the most advanced information management software in the world, taking the supply chain management system, production management system and financial management system as a breakthrough, accelerating the implementation of a series of information platform construction centered on the enterprise resource planning management system, and constantly optimizing the process of R & D, supply, production, marketing and management, thus improving the quick response ability and operational efficiency of the whole industrial chain.

Zhang Hongxia has always been steadfast in his belief in "starting a business for the country and for the benefit of the people", which combines the promotion of enterprise development with the development of local economy and the construction of a harmonious society, so as to benefit more compatriots. 95% of the 130 thousand employees of the group came from the countryside. She led the establishment and improvement of a logistical support mechanism that enabled workers to live in residence, to have a sick doctor, to have children to teach, and to have a secure old age, so that 130 thousand employees could settle down and live in peace and contentment in cities and towns.

She also filled with enthusiasm for national defense construction, and organically combined care and support for national defense construction, actively carrying out support activities and accelerating enterprise development. Every Spring Festival, August 1 and other major festivals, she organized a team to take the initiative to consolate the troops stationed. The company has always been the "resettlement of large families" of the veterans and demobilized officers and soldiers in Binzhou. She has always insisted on retraining the servicemen as the backbone of the enterprises and building up a platform for them to participate in competition.

As secretary of the Party committee of the group, Zhang Hongxia attached great importance to the work of Party building in the enterprise, covering the organization and leadership of the party to every workshop and team. A more scientific party organization leadership system has been formed within the group. There are 9 general Party branches, 172 party branches and 4607 party members under the Party committee. The majority of Party members and cadres in charge of production and operation, technological innovation, energy saving and emission reduction, skills competition, safety production, and so on, have taken the lead and provided strong impetus for the scientific development of the company. Many party members and workers have won the championship in the national and provincial skills competition, showing the good appearance of skilled workers in the new era. In 1999, the group was appraised as an advanced unit of national spiritual civilization construction, and in 2006, it was awarded the national advanced grass-roots party organization.

Faith, she said, will continue to carry out the five major ideas of innovation, coordination, green, openness and sharing, and strive to forge ahead in the field of textile, deep processing and deep aluminum processing, expand the two textile and clothing brands to the downstream, make strong and excellent textile industry chains, focus on the light development direction advocated by the state, continuously increase investment in science and technology and environmental protection, further improve the deep processing ability of aluminum, maintain the competitive edge of the "front end", speed up the direction of "high quality", and strive to build a world-class enterprise with global competitiveness, making greater contributions to the realization of the Chinese dream of the great rejuvenation of the Chinese nation. In the new era and new journey, Zhang Hongxia is more determined to "start a business for the country and benefit the people".