China'S Original Design Big Pop Star Two Generation To Do National Tide Bridge Break Show
In the past 15 years, Taobao has been refreshing everyone's understanding of new species, new designs and new aesthetics with "creativity". Nowadays, creativity and design are becoming more and more valuable. The fifty thousand designer goes to Tao business to make original design a new productivity. From China made to China, Taobao's journey has always been the sea of stars.
Taobao data show that nearly 500 thousand consumers are buying their favorite original design products every day, while the single quarter search has reached 170 million times. After 95, female consumers are more willing to pay for original design products, and the price per unit has even risen to 4 times the total consumption. China's original designer shops surged, and the number of new stores opened 15000 in 2017.
The outbreak of China's original design erupted with hundreds of millions of design circles with an attitude and individuality.
"Design creativity" is booming at an unprecedented speed. It will be unveiled in West Lake in September 13th for the Taobao Fashion Festival fashion show. It can be seen as a great parade in China's original design. The new designers who hatched from Taobao hatched up. The original Taobao stylist designer will present the fashionable Taobao wind in the eyes of the Z era, while the design of the Taobao country tide carries the young people's life attitude and ideological personality.
As Allen Lin's son, Lin Hao, who was surrounded by star two generation aura, has his own way of communication. His costume design contains his sensibility, thoughts and thoughts, as if it were a code for young people to search for like-minded people. In 2016, Lin Zihao, 17, opened his own Findingfound shop on Taobao, like some metaphor. Design is a process of wireless circulation and continuous search. During the week of Taobao's new power week, his tide shop broke out more than 3 times.
Wang Tianmo from Northeastern China also regards design as a museum for storing memories, and she has also become a shining list of the latest Taobao Fashion Festival fashion show. In the independent design world, she founded the clothing brand "Friendship Museum" in London. After learning to return to her hometown in Liaoning, the new brand product line "gift shop" was born. From the "Museum" peripheral products to accessories, daily necessities, mini costumes will be on Taobao online. In less than nine months after Taobao's operation, it has been a double crown seller, with fans breaking 173 thousand. She said that it was Taobao who let him return to the roots and let her career fly.
Design is a skill with a certain threshold. The graduates from trained professional colleges have become the main force of Taobao's original design shops, and a large number of designers who have overseas employment background have returned to join this venture. A large number of new designers who have been tested by the market are growing vigorously, bearing fruits and fruits. It is reported that the total Taobao has a total of 2 original design shops, mainly concentrated in clothing, home, cultural and creative, jewelry and other categories, of which clothing categories occupy half of the country, reaching 55%.
Taobao supports Chinese original design original protection and spare no effort.
Taobao has made great efforts to support original designers. As early as 2013, it launched a tone channel dedicated to high quality designers. As Taobao's largest designer home, it has focused more than 300 original designers. Not long ago, Alibaba's original protection platform was online, and the accent designer had the right to enter quickly. From China made to Chinese design, behind many designers' original value accumulation, it should allow designers to create creative ideas and truly embrace creative safety.
After setting up the incubator infrastructure, Taobao offers more cross-border possibilities for the development of designers. As the new force week of "young people's first fashion scene", it has joined 8 excellent original designers and hungry for cross-border cooperation to open up new business plans and create new ideas for designers.
The 26 year old "deep two generation" ah Zu and his girlfriend made their old knitted bags into knapsacks and purses with their unique designs. On Taobao, it has gone out of a different way to start a business with "picking on the ground" as its stronghold. This cross-border cooperation, they turned the old rice bag into a new bag. During the new force week this year, the turnover of the shops increased by 250% over the same period last year.
Taobao is the fertile ground for cultivating Chinese original design brands, which brings fresh ideas of countless young designers here. Every original design brand on Taobao has its own unique culture, personality and attitude. Jiang Fanceng, President of Taobao, said: innovation and creation are the foundation of Taobao. Taobao will double rewards those innovative and creative businesses today and in the future.
The original design is becoming the representative of Taobao's "species ferocious" ecological rain forest leading fashion, drainage trend. 15 years later, Taobao never drift with the tide. In this era of innovation, we are nurturing more miracles.
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