China'S Cross-Border E-Commerce Online Shopping Users Reached 88 Million 500 Thousand, An Increase Of 34% Over The Same Period Last Year.

In June 25th, the electronic commerce research center of China's well-known electronic business think tank released the "data monitoring report on China's cross-border electricity market in 2018" (full text Download: http://www.100ec.cn/zt/2018jkkjbg/) (hereinafter referred to as the "report"). The report shows that in 2018, including China's B2B, B2C, C2C and O2O models, the scale of cross-border e-commerce transactions reached 1 trillion and 900 billion yuan, an increase of 26.7% over the same period last year.

In this regard, Cao Lei, director of the network research center of e-commerce research, said that after 2013, the cross-border e-commerce platform was gradually emerging. The number of cross-border online shopping users increased year by year. The scale of China's import cross-border e-commerce market grew rapidly. In 2015, due to the regulation of import tax policies and the reduction of import tariff, the cross-border electricity providers imported explosive growth. In 2016, the import of cross-border electricity providers in the fierce competition to continuously enhance the user experience, continue to expand the types of platform products, improve after-sales service, the future of China's import cross-border e-commerce market turnover will continue to grow in the trend of development. The whole industry is still in the stage of rapid growth, and will occupy a more important position in the future.

Imports of cross-border electricity supplier overall market echelon distribution

With the aggravation of Matthew effect, some small and medium-sized platforms are gradually eliminated from the market. According to the relevant data, China's import cross-border e-commerce platform can be divided into "three echelons".

Data interpretation:

The first tier is the "head platform", which is in the leading position in the import cross-border electricity supplier market. The "oligopoly effect" initially appears, followed by: NetEase koala, Hohai global and Tmall international. It has the characteristics of large scale, high revenue, strong popularity, good reputation, strong strength, abundant cash flow, large flow volume, and many brands.

The second tier is "quasi front line platform", including ocean wharves, only goods international, Xiao Hong book, and poly American fast duty free shop.

The third tier is the "second tier platform", including honey buds, Beibei, baby tree, baby lattice and other platforms, mostly maternal and child products platform.

Import scale of cross-border electricity supplier users

By the end of December 2018, the number of cross-border online shopping users in China has reached 88 million 500 thousand, an increase of 34% over the same period last year, according to the monitoring data of the network research center of e-commerce. The user base is becoming larger and larger, and the growth rate will gradually decrease and then tend to ease.

Data interpretation:

1) thanks to the support of national policies and local policies, the import of cross-border electricity providers has developed rapidly, and more and more consumers have begun shopping in the sea. As the speed of logistics continues to increase, the shopping cycle of cross-border online shopping is greatly shortened.

2) capital is constantly investing in the cross-border electricity supplier, and the operation of cross-border import platforms is getting better and better. In the context of consumption upgrading, consumers are increasingly concerned about the quality of commodities. The development of economic globalization, overseas high-quality goods are touted by Chinese consumers. Such as Zhuo Zhi through the provision of brand management, channel distribution and other ways, so that more overseas high-quality brands to cross-border electricity supplier into the Chinese market.

User age of imported cross-border electricity suppliers

According to the monitoring data of the network research center of e-commerce, China's cross-border online shopping users concentrated in the 25-35 year old group of young people, accounting for 56.3%, 19-24 year old cross-border online shopping users accounted for 20.2%, 36-40 year old shopping online users accounted for 17.8%. 19-24. The number of cross-border online shopping users under the age of 18 and over 41 years old account for only 5.7% of the total number.

Data interpretation:

1) the main group of market consumption has gradually moved to the 80 and post-90s groups. The cross-border online shopping consumers of this age group have a high academic background and stable working income, which have certain economic foundation. They have strong spending power and large demand and are the main force of cross-border online shopping users. Most of the women in this age group have married and have children.

2) users under the age of 24 have low purchasing power, and users over 41 are more likely to buy products online and have less access to import cross-border e-commerce platforms. With the upgrading of consumption, it is expected that users of imported electricity will expand into low age groups.

Import cross border electricity supplier user sex

According to the monitoring data of the network economic research center, the proportion of male users in China's cross-border online shopping users accounted for about 14.7% in 2018, while women accounted for 85.3%.

Data interpretation:

1) female consumers are more inclined to cross border shopping than male consumers. In the selection of seafood, men prefer to choose products such as digital, sports and health care products, and pay more attention to the price performance and the performance of goods.

2) women are more inclined to clothing, cosmetics, maternal and child products and light luxury products, and pay more attention to the quality of goods and shopping experience. However, with the growth of more cross-border online shopping users and the increasing richness of cross-border online shopping categories, the proportion of male cross-border online shopping is expected to be improved.

Regional distribution of imported cross-border electricity suppliers

According to the monitoring data of the network research center of e-commerce, China's cross-border online shopping users mainly concentrated in the Guangdong area in 2018, accounting for 19%, accounting for 10.10% in Shanghai and 8.50% in Zhejiang. The rest of the provinces, Jiangsu accounted for 7.88%, Shandong accounted for 6.74%, Henan accounted for 5.62%, Hebei accounted for 5.05%, Sichuan accounted for 5.83%, Beijing accounted for 13.10%, Fujian accounted for 5.21%, and others accounted for 12.97%.

Data interpretation:

1) cross-border online shopping users are mainly concentrated in the eastern region. The eastern region was supported by the national policy earlier, the economy was more developed, and the import cross-border electric business started early, the conditions were superior, the consumption power was strong, and the consumers pursued the quality life.

2) at the same time, we can see that the gap between regions is narrowing compared with last year's data, which also shows that the import cross-border electricity supplier industry is developing rapidly all over the country.

Distribution of imported cross-border electricity commodities

According to the monitoring data of the network society - Electronic Commerce Research Center, in 2018, China's cross-border online shopping users most like to buy Top10 categories: beauty care, shoes and clothing, jewelry bags, maternal and child supplies, household items, sports outdoor, food, digital appliances, fresh fruits, health products, including beauty makeup and maternal and child consumption is the highest proportion of categories.

Data interpretation:

1) according to the nature of cross-border online shopping users, young consumers and nursing mothers are the main consumers, and face consumption and family consumption become the mainstream of cross-border online shopping. Beauty care products and mother and baby products have also become the focus of consumption.

2) with the continuous development of China's social economy, people's quality of life is getting higher and higher. Cross-border online shopping is becoming more and more popular. Imported appliances, imported household products, and imported light luxury goods will also gradually become the choice of China's cross-border online shopping users.