Taiping Bird Brand Lok Ting Released The 2019 Fashion Show "No Fun But No Action".

In May 10th, LEDIN brought 2019 new products to the Expo creativity exhibition with a new look. The theme was "be ANOTHER no fun," and the three series of KISS, IN and NEON were injected into the definition of innovation.

LEDIN joined hands with Zhang Ruonan, song Yan Fei, Qiang Dong Yue, Ma Yin, and other entertainers together to cast aside the bondage, convey self-confidence and courage, explore the undiscovered "new genes" in the depths of the heart, enjoy more fun in the world, and show the girls' courage to express themselves, not afraid of other people's eyes, and do not drift with the tide.

The future is limitless, and exploration is more than pleasure.

In the labyrinth of Pan God, Ophelia said, "when the door is locked", pan responded, "then use a pen to open a door for yourself."

LEDIN may be the Pan who wants to give girls courage to open the door of exploration.

The combination of space and color dreams, the mystery of mystery, makes the guests seem to be in the center of the universe, or the maiden dream, or the labyrinth.

The inspiration of the show is from photosynthesis, the natural color filled with vitality, the selection of the vitality, the green powder, the jumping orange and the multicolored space of the natural things in the photosynthesis, which hide the "new genes" of the girls waiting to be discovered. The changing light reflects the multi faced selves hidden in the inner heart, which are vivid and rich.

The dark arena is scattered with red beams. The model walks in the illusion, the light and shadow interlaced. The sense of interaction and the sense of participation on the spot, which leads to the relationship between the guests and nature, opens the door to themselves, and can not wait to explore the real self.

On the day of the event, LEDIN gathered many artists with different attitudes and styles, and KOL entered the maze of Pan Shen to enjoy the fun of LEDIN.

The Chinese mainland actress, song Yan Fei, is wearing a purple dress suit with a pair of coloured shorts. It is very practical and gentle. It shows the frankness and freedom of the current IT girls. The Chinese pop singer, Qiang Dong Yue, has become the focus of the design, with the high waist leather skirt and the outline of the day. The ghost horse and sweetness of the girl are possessed of the same style; the Chinese mainland actress and singer Ma Yin Yin can not reproduce the beautiful black and hollow dress, and the foil under the lotus leaf is more pparent and light. Zhang Ruonan, a Chinese mainland actress, changed her past sweetness, white shirt, and metal leather strap, with a combination of elements.

The entertainers and KOL show their rich, stereoscopic, free and real multi faceted charm to their girls, leading them to focus on their hearts and find themselves in the process of trying and thinking.

This time, LEDIN brings three series of new styles, highlighting the multi faceted and true state of girls.

The KISS series, with the bright pink pattern as the main pattern, is embellished with dreamy screen, delicate embroidery, big bubble sleeve and other girl elements. It shows a dreamy, hazy and penetrating maiden image.

The IN series uses a small amount of green embellishment outside the main colors of red and blue, and uses the materials such as assault clothing, feather down, DuPont biological cotton and so on to present a young girl who dares to pursue himself, tries to explore and diversify.

The NEON series is based on a smooth flowing jacket and a simple cut inside lap. The color of purple and fruit green is used to depict a modern, avant-garde, clean and clean girl image.

CEREMONY and the two big white rabbit series.

LEDIN * OPENING CEREMONY was personally handled by two principal persons, Carol Lim and Humberto Leon, using Andy Warhol's Retro pop colors, mustard green, lemon yellow, strawberry red and other main strawberry elements, combined with the red beams on the show, bringing audiences together into a sweet summer day and wandering in the charming suburbs of St. Barbara, California, creating a natural retro style.

The air is filled with sweet strawberry flavour, awakening the courage to never practice, leading the audience to break through the traditional maiden sense, break through the confinement and explore the world without joy.

At the same time, LEDIN is also hand in hand with the great white rabbit to convey happiness and warmth to every guest. The iconic logo forms a relaxed and lively stamp in the circulation way, shares the simplest warmth and happiness, and conveys the purest attitude towards life.

LEDIN advocates the attitude of "no pleasure, no joy, sharing", and explores itself in constant changes and attempts. This is consistent with the idea of the rabbit.

Whether clothes or candy, LEDIN and the white rabbit want to bring simple and pure happiness to consumers.

LEDIN has been exploring and developing the fashion field deeper and wider. No matter what challenges it faces, it still maintains the image of "vitality, ghost horse, sharing and fun".

The LEDIN 2019 FASHION SHOW shows the brand's loyalty to the idea of the beginning, and constantly pcends itself and creates unlimited possibilities.

Exploring different dimensions of "music"

In the changing environment, LEDIN put forward the concept of "be ANOTHER without pleasure," explaining the essence of the brand. We hope that girls can bravely display their free souls, and constantly explore their confidence and motivation, and treat this as a treat. The essence of girls is never fixed.

LEDIN is not limited to the "maiden sense" defined by the public. In the process of growing up, LEDIN does not give up any opportunity to explore, has a richer and more three-dimensional system of thinking, has the characteristics of independence and self-confidence, and is full of eternal girl breath.

LEDIN is not bound by an image that is never forcibly defined. Nor does it want consumers to pay for a compulsive attitude.

LEDIN hopes to advocate and pmit the self exploration way of thinking, while developing the consumer's brand identity and emotional affiliation, and having the initiative at the same time.

Triggering resonance may be the most effective way of social communication, but relying solely on large-scale exposure to brainwash marketing can not inject new vitality into the consumer market, otherwise it can easily lead to homogenization competition.

Every day, what we see, hear, think, and think will influence every consumer. LEDIN hopes to inspire audiences with the spirit of continuous exploration and multifaceted styles, give them motivation to pursue new life patterns, and enjoy themselves in the process. It also wants to give every consumer the right to choose the right to choose, and to lead consumers to reject the same labels, refrain from a far fetched image, use the emotion generated by subconscious mind to do traction, stimulate different faces buried in their depths, and enable everyone to become an independent and unique individual and become a better self.

You are not only the present you, together with LEDIN, "be ANOTHER without pleasure," and fight with opposites, unity, friendliness, and fight together, set off immediately, explore together and create different self.