Do You Share Your Clothes? Do You Rent Rents Instead Of Buying Them?

Speaking of sharing, we are more familiar with sharing bicycles, sharing cars and sharing charging treasure.

But when it comes to shared clothing, do you know the existence of this business model?

Like most shared projects, sharing rents is a new product. Recently, a shared wardrobe appeared quietly in downtown Xi'an, attracting some young consumers to rent clothes.

Garment rental is covered with "shared" coat.

With the development of economy and the change of women's sense of consciousness, more and more women are willing to pay for beauty.

People who often pass by rosefinch outside the ring road may find that a brand "shared Wardrobe" appears quietly in everyone's view.

With curiosity, the reporter walked into the store.

"When we started sharing wardrobes, we wanted to solve some of the problems of women."

Chen Yangyi, the head of the company, said that many women often buy clothes, but clothes bought in the wardrobe are "sleeping", and they even spend a lot of money to buy clothes. Even if they do not remove the cards, they will not wear them once.

Some women often buy clothes on the Internet. After they buy them, they find it inappropriate and retreated. Or because they don't know which style they are suitable for, they always buy the wrong clothes, which is both laborious and laborious.

Seeing such a demand market, they embarked on the "sharing Wardrobe" entrepreneurial path.

"Many women's wardrobe is full, clothes are reluctant to throw, always feel that the wardrobe is missing a piece of clothing."

Chen Yangyi said, "sharing Wardrobe" to subvert the traditional fashion management mode, in order to solve the problem of "less clothes" in women's wardrobe as a development goal, so that consumers can spend less money on clothes and wear more clothes than wardrobe.

"Not only clothes, but also services."

"Actually, what we share is not only clothes, but also service."

Chen Yangyi said that when consumers enter the shop, they will provide consumers with professional services such as image design, makeup design, clothing matching, color diagnosis, color positioning, style testing and so on, and then offer several packages of different prices for consumers to choose. For example, 3980 yuan can rent 7 sets of clothes worth 30 thousand yuan and enjoy one year.

In addition, there are salon classes every week. Consumers can participate in free activities, including flower arranging, happy classroom, parent-child education and other activities to improve women's quality of life.

Chen Yangyi told reporters that in many people's minds, "sharing Wardrobe", we think that the rented clothes are old clothes, but in fact, the clothes they share are brand new clothes.

He said, "shared Wardrobe" started in 2013, and there are 22 stores nationwide. Currently, there are tens of millions of members. The store in Xi'an has not officially opened yet, but has attracted many members.

He told reporters that at first, the idea of "sharing Wardrobe" they thought was to take out clothes and share them, but gradually found that some women did not want to wear other people's old clothes.

After a period of time, they thought of a new way: online membership, online APP.

"The clothes that consumers rent from the" shared Wardrobe "are brand new. If the lease time expires, if consumers like it, they can buy it seventy percent off.

If you don't like it, you can return the clothes to us. We will send the clothes to the Zhengzhou headquarters. There are special cleaning workshops and dry cleaning equipment. After cleaning, disinfection and other links, the clothes will be placed on the online platform to provide second-hand rental clothing.

Chen Yangyi said.

After 80, "tide man": a few hundred yuan a month can be changed monthly.

Reporters learned that in recent years, sharing renting mode quietly rising, many online rental clothing APP also fire up, every month only need to spend hundreds of dollars, beautiful clothes can be dressed casually.

Ms. Zhang, 30, is a fashion designer and an office worker.

In the embrace of new things, she threw herself into the embrace of APP.

Yesterday, she talked to reporters about the experience of renting clothes online.

"I am a standard chopper. I always buy, buy, and buy wardrobes.

From the beginning of last year, I began to contact online rent clothes through the introduction of my friends.

Ms. Zhang jokes that women's pursuit of beauty is endless. There is always a shortage of clothes in women's closets.

After renting APP, you can choose 3 clothes that you like. You can send your clothes to your home after you get the order.

In addition, the reference price is below the price of each garment. The reference price of most garments is over 500 yuan, among which there are some popular brands in China, as well as some international brand clothes.

"What I do is 499 yuan monthly card. I rent more than ten clothes a month. I think the fabric and texture are pretty good."

Ms. Zhang said that renting clothes can not only save themselves from changing clothes, but also save money for clothes. Besides, they need to worry about cleaning and storing clothes.

At the same time, she said that under the blessing of shared economy, she believed that sharing is a more economical and fashionable way to share rents. In fact, all users share a "big wardrobe".

Now the common mode of sharing renting platform is that users pay monthly membership fees, and users can pick out several items they want to wear on the platform, and the platform pays for the express and dry cleaning costs.

"It's very convenient and saves money and trouble. The most important thing is the freshness of the picture, which can be worn every day."

She said.

The public has different opinions on "renting clothes".

Yesterday, the reporter interviewed a number of female citizens about whether they would like to wear rented clothes to work on a date.

Reporters found that young, familiar with the Internet's acceptance of the new model of "renting clothes" is even higher, but most women think that clothes are different from bicycles, rechargeable treasure and so on. With the convenience of taking along with them, clothing is a close fitting item with its own particularity, so it is difficult to share clothing with others.

"It sounds very convenient, but there are some psychological obstacles to wearing clothes worn by others.

Clothes are not clean, they are not safe, and how many people pass through, think of goose bumps.

Li Li, who worked in a public institution, strongly denied the renting mode. She did not want to wear old clothes worn by others.

"I can accept a rental dress. After all, it costs almost 10000 yuan to buy one, and only one or two times of dress is really unnecessary.

But everyday clothes, I don't think it is necessary to rent the "multi hand clothes" which is difficult to protect the health.

Ms. Liu, who works in the company.

"The clothes I received were clean. The clothes in autumn and winter were pilling because of the special fabric."

Fan Xiaomin, 28 years old, said she had no idea of renting clothes as a surprise.

The reason is that she is overweight. She chooses more than ten clothes on the rented clothes APP. Only three or four of them are really suitable for her. Sometimes the clothes she likes are all rented out. Since renting clothes APP chooses 3 clothes every time she rents, she sometimes has to pick some clothes she doesn't like so that she can return to them after the basic try.

Besides clothing accessories, it can also be rented.

When opening Apple App Store to search for "renting clothes" keywords, APP such as clothing two or three, goddess pie, clothing store, beautiful rent and so on appears in the field of vision.

The reporter downloaded a number of rented clothes APP found that there are many brands of clothing, and some APP operators in accordance with the style of clothing for the interview, wedding, dinner, dating, travel and other kinds of options.

The reporter learned from a rented APP that customers need to pay rent and deposit on a monthly, quarterly, semi annual or annual basis before becoming a member.

Among them, the regular monthly card is 499 yuan, there are some discount for season card, half yearly card and annual card, while the new user has a special monthly allowance of 299 yuan.

Members can pick clothes on APP and add them to the suitcase, routinely 3 clothes per suitcase, or pick up coupons through integral exchange or participation activities to increase the number of clothes per suitcase.

After selecting the renting platform, the suitcase will be sent to the user by express. When the user terminates the rent, the user will send the clothings to the renting platform through the express delivery.

The renting platform confirms that the clothes are returned without damage, and the user can rent the clothes again.

In addition, reporters saw that besides clothes, hats, glasses, jewelry and other accessories can also be leased.

Hygiene is a major concern for consumers.

During the interview, the reporter learned that many consumers were concerned about the sanitary condition of the "rents" clothes.

Reporters in a number of rented APP see, renting clothes APP on the main page of the clothes are also cleaning the relevant content in a prominent position, the reporter on a rent APP APP saw a paragraph about clothing cleaning introduction is written in this way: Five Star Cleaning, and foster together to build intelligent central factory.

The whole process can be traced and recorded, with 16 professional cleaning and disinfection procedures, and the hygienic requirements are higher than the edible standards.

In response to the hygienic condition of the clothes, the reporter asked a rented garment APP. The customer service said, "all clothes are sent after cleaning and disinfection."

Subsequently, customer service sent a link to open the link, the reporter saw the clothing cleaning and disinfection flow chart: unpacking quality inspection, classification scanning, identification repair, washing before sorting, pre stubborn stains, cleaning and disinfection, high temperature drying, ironing and finishing, sticky finishing, after washing quality inspection, physical sterilization......

16 standard washing procedures to ensure that clothes are completely tasteless and clean.

But such a commitment cannot be seen because it is true. Consumers can only choose "believe" or "do not believe" subjectively.

"Clothing is a personal article, preferably after cleaning or disinfecting.

Consumers rent clothes. When clothes are mailed to their hands, they should check carefully whether the clothes are clean and hygienic, so as to prevent skin diseases.

A medical worker in Changan hospital suggests that consumers should wash their clothes themselves before wearing rented clothes. This will be safer.

The sharing renting project first appeared in the United States.

The reporter learned from the Internet that in 2009, Rent the Runway, the originator of the sharing rent clothing, was established in the United States (hereinafter referred to as "RTR").

In 2016, the RTR, which was originally based on dress rental, began to pform its daily clothing rental service.

At present, RTR has become the largest company in the US industry.

Unlike the United States shared rental market has entered a long period of development, Chinese consumers are still in the incubation period for sharing rents.

Insiders said that the future clothing rental market will be a major trend.

At the moment, how to dispel consumers' doubts about the health and safety problems of renting clothes and bring better rents and service to customers is a problem to be solved before sharing rents.