Us "Black Five": Sales Far Less Than "Double Eleven", The Consumption Season Will Continue Until The End Of The Year.

This November 23rd is the black Friday of the United States (the "black five"), marking the official start of the Christmas shopping season, and the most important, busiest, and usually the most discounted day for retailers in the United States.

But it's just the Arctic cold wave that hits, including

The weather in the northeastern part of the United States and New Jersey is cold and the temperature is about 5 degrees below zero, which seriously affects people's enthusiasm for shopping under the department store's central line.

At 1:50 p.m. local time, the first financial reporter saw a long queue in front of PANI department store in the shopping mall of Trumbell, Kangnai, which is only 100 meters long, far short of last year's four hundred meter long crowd.

The department stores offer free vouchers ranging from $10 to $500 to customers on a first come first served basis, and each customer can only get one, so they can always attract many people to queue up.

Ashley, who lives in Easton, is a member of the line shopping. She told the first financial reporter that today the whole family came, but her husband and children were hiding in the car because they were afraid of cold.

"I arrived around 13:25, and fewer people are here this year.

When I arrived last year, the line was lined up.

The door. "

Ashley said so.

The "black five" of the United States is comparable to China's "double eleven", and "black five" is considered a good time to grab shopping for cheap goods and Christmas gifts.

In the United States, after a long weekend of Thanksgiving, a large number of businesses sell goods at a discount, resulting in peak sales at the end of the year.

This year's Messi store opens from five p.m. on Thanksgiving (Thursday). The sales strategy of this company is very special, and many "free" products are prepared, and a full refund can be obtained by Invoicing after purchase.

This year's "free" products mainly include electric slow cookers, pillows, cups, watches, pearl studs, perfume and so on.

"We are going to have a look, but we are not prepared to come.

We found that those who came here to grab free goods were all "professional" buyers.

We haven't found anything free.

When they came in, they emptied things. "

A more than 30 year old man told the reporter.

"All the other discounted goods I can buy online.

There is no need to run. "

Finally, the man bought only a mixer worth 7.99 dollars.

The first financial reporter walked around the mall and found that there was a long queue in front of each cash register, but the speed of the team moving was particularly slow.

Because Kang state prohibits businesses from asking customers to send back invoices for refund, Messi's stores in the state of Hong Kong must return the money back to customers when they check out, which not only increases the workload of the salesperson, but also limits the effectiveness of a family's purchase of a "free" commodity.

In order to get more "free" goods, many families will separately settle accounts or repeat queues, so that the length of the team will increase.

However, the store's free refunds strategy on the spot can make the performance very "good-looking". On the financial statements, Messi department store's "free" goods did not generate any net income after entering and leaving, but it still increased the sales volume of Messi department store.

For example, a pillow priced at 20 yuan is sold to customers with an increase of $20 in sales revenue, and a refund of $20 to customers is included in the cost of sales and does not directly reduce sales.

Bob Fitch, who lives in Connecticut, spent the Thanksgiving Day at home with their daughters.

Fee is a high-tech company manager whose wife is working for a European company in the United States.

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They told the first financial reporter, "children are used to watching Turkey roast in the afternoon of Thanksgiving. They smell the fragrance and look forward to the Festival dinner.

Before Thanksgiving, everyone was reunited at home, and no shop was open on Thursday.

We still keep our traditions in memory of Thanksgiving.

"

Fitch said, "now you can buy things online. You can't even open your computer with your mobile phone app, and you can buy your Christmas gifts when you sit around the house and fire with your children. There is no need to go out shopping in order to grab some specials only in the store.

"

Physical retailers in the United States have long realized that Internet sales are the trend of the times. Instead of racking their brains and competing with network providers, they are actively embracing this new way of operation to increase sales for themselves.

This Thanksgiving Day, all the traditional retailers are offering the same products online except for a limited number of special offers to attract customers.

After several websites crashes, the websites of major companies have been tested by this year's "black five".

The news of Amazon's paralysis in the early morning of "black five" in 2011 is still fresh in memory. Messi's department stores also had similar situations in previous years.

Last year, Lowes, a retailer who later entered the "internet war", was apparently not ready, and its website crashed.

Adobe Analytics

Cloud company statistics, as of Thanksgiving Day on November 22nd at 8 in the evening, online sales reached $4 billion 100 million, an increase of 23% over the same period last year.

Sales of smart phone shopping increased by 28.6% over last year.

Adobe Analytics statistics cover 80 of the 100 largest online stores in the United States.

This year, Thanksgiving Day many electric providers, electrical appliances store Best Buy website trading volume is the largest, followed by Messi department store.

This year, all the black Friday discount products in Messi's Department begin before Thanksgiving Eve at 10 o'clock local time on Wednesday night.

WAL-MART and Penny department store shops do not open until second noon, but online products also start selling at 12 a.m. on Thanksgiving Day on Thursday. All discount items are in line with physical stores.

Reporter in

As seen on the website, as a "black five" discount product, the air frying pan is only 7.99 US dollars, and the original price of 162.99 dollars of the vacuum cleaner, discounts as long as 78.99 dollars, is really very attractive.

U.S. black Friday sales are far less than Taobao's "double eleven".

This year, the "double eleven" Alibaba achieved a sales volume of 213 billion 500 million yuan (30 billion 700 million US dollars), setting a record again.

However, the black Friday in the United States is just the beginning of Thanksgiving holiday to the Christmas season. Thanksgiving is the fourth Thursday of November, because the first Thursday in November 1st is November 1st, so this year's holiday consumption season is the longest in history.

After Thanksgiving and its end of the weekend, people will return to the office on Monday after the "Internet Monday". The website of the flagship electronic technology products will focus on offering incentives to attract people back to the office to continue shopping.

According to the Research Report of the National Retail Federation (NRF), holiday spending in November and December this year is expected to grow by 4.3%~4.8% over the same period of 687 billion 900 million dollars last year, reaching 717 billion 500 million US $~7209 billion.

"Because of the healthy economy and strong consumer confidence, we believe that holiday spending this year will continue to reflect the growth of the past year."

"We are optimistic that the pace of economic activity will continue to accelerate at the end of this year," said Matthew Sue, chairman and chairman of NRF's CEO (Matthew Shay).