Net Profit Up 25.56% In The First Half Of The Year, An International Fashion R & D Center Will Be Built.

In August 7th,

(hereinafter referred to as "603839.SH" released in fiscal year 2018)

According to the financial report, the first half of 2018

Operating income reached 752 million yuan, an increase of 20.33% over the same period, and net profit attributable to shareholders of listed companies was 162 million yuan, an increase of 25.56% over the same period last year.

The profit growth in the first half of the year is mainly due to the steady growth of brand stores and the optimization of channel quality, the promotion of brand promotion, the integration of all channels, and the substantial increase in online sales.

It is reported that the main business of an Zheng fashion is independent research and development, production, sales and brand management of medium and high-end fashion brands. The company includes six fashion brands: "nine posture", "Yin Mo", "an Zheng", "Fei Na Chen", "mosaic" and "Anna Kou".

The "pyramid" brand matrix.

In terms of business mode, "nine posture" brand, as the core brand of the early development of an Zheng fashion, has formed a relatively high channel structure to join stores. "Yin Mo", "an Zheng", "Mo Sha Ke" and "Fei Na Chen", as the company's successive brands, adopts the sales mode of direct business and supplemented by affiliation. "Anna Kou" adopts the mode of Internet based e-commerce sales. On this basis, all brands will integrate various modes and gradually establish a full channel marketing mode.

In order to enhance the brand image, in February 2018 Milan fashion week, at the The Grand Palace in the city of Liu Tao released nine new 2018 autumn and winter new products, took the first step of brand internationalization, and hired the famous movie star Kubo Kayo as the first brand image spokesman of nine posture. In April, 2018 years ago, Mr. Kubo Kayo, the famous Japanese designer, was invited to be the creative director of an Zheng men's wear. He hired the French Francoise Onillon lady to act as the art director of the company and upgraded the brand's terminal image of the company's five major lines.

In terms of brand upgrading, an menswear will better integrate Chinese and Western culture and create a more international image. The product will be more young and fashionable, and will be divided into two major categories: fashion business and fashion.

Leisure, sak's brand style will be more fashionable and casual, and provide more personalized and fashionable wear for consumers through diversified products. In the face of more and more Internet young consumers' pursuit of quality, Anna's brand redefines the core customer group, and adjusts the core customer group of the brand to 20-30 high-end consumers in the Internet, so that they can enjoy high-end domestic products.

Brand quality and cost performance.

As of June 30, 2018, there were 952 stores in the fashion shop, including 290 Direct stores, 30% of the total number of stores, 59 of the total outlets, accounting for 6% of the total number of stores, 603 of the total number of stores, accounting for 64% of the total number of stores, 76 newly opened shops, 41 stores, and 35 open stores in the first half of the year; among them: Jiu Zi net opened shop 5, Yin Mo's home, Ann Zheng's home, the magic's home, and her home.