2017/18 China Home Textiles Popular Trend Theme Concept Release

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Trade Association fashion trend research and promotion studio, Constantine

The "2017/18 China household textile fashion trend" launched by the planning group has completed the study of the concept of trend. It will be officially released in August 24, 2016 at "China International Home Textiles and accessories (Qiu Dong) exposition" in Shanghai.

"2017/18 China household textile fashion trend", based on the full investigation and analysis of the domestic and foreign markets, and starting from the lifestyle and emotional needs of consumers, the four major trends of "meditation pause", "joint enrichment", "digital energy" and "linking nature" are introduced to guide the enterprise's product research and development and promote the design innovation of the home textile industry, while conveying the new fashion of home textiles to the industry and the public.

In order to make the trend more closely integrated with the current development of China's home textile industry, closely to the market, and better promote the guiding role of the fashion trend in the home textile industry, the China Home Textile Association's fashion trend research and promotion studio has launched the "2017/18 China Household Textiles popular trend product" collection for the whole industry, welcoming the active participation of the home textile industry clusters, enterprises and designers, and the final selection of products will be exhibited in the exhibition on the trend release exhibition.

After the exhibition, "2017/18 China household textile fashion trend" will also be extended in the "China home textile fashion trend promotion base" - the Jiangsu home bridge market.

First theme meditation pause

The world changes rapidly and rapidly under the condition of high-speed, impermanence and rapid technological change. The massive data we receive constantly make it necessary for us to stop and take a break to link our inner world.

Freed from the prolonged noise, sought refuge in tranquility, and analyzed the deep needs of the heart.

This needs to create a balance to stabilize the order of harmony, to find a long-awaited alternative rhythm, to consolate into tranquility and meditation.

The keynote of this theme is simplicity and simplicity, embracing it to protect us from the confinement of the world.

Minimalist design develops to tactile texture, light source shape and detail.

Softness, comfort and modernization are the basic rules of contemporary brilliance.

The color is pure and shallow, which is the light color after precipitation. Based on the reflection of soft color, the subtle almond tonal encounter dark black and blue, the strong contrast highlights its obscurity.

Second themes are united.

Celebrating the most magnificent past times and changing the landmark elements into a new inspiration.

With different cultural origins, ancient, old and modern interlacing collisions, a symbiotic ensemble of global decorative styles is formed.

Paying attention to gorgeous decorative elements is a combination of the cultural characteristics of the past era and the strong interest in the future, the connection and exploration of the distant historical origins and the creation of the new time and space boundaries. A prosperous, dramatic and vivid beauty stands out from different stories and cultures, past and future, and becomes a new manifesto for the blending of contemporary style and traditional decoration and prosperity.

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Third subject digital energy

The modern digital energy technology with strong guidance is blurring and weakening the boundary between the digital and physical world.

The influence of Post Internet aesthetics has become more prominent: the two-dimensional kingdom of digital universe is a new and fascinating sensory experience in the visible material world.

The digital world is colourful, striking, exaggerated and flashy.

Visual games add a certain degree of complex colors, and the colors of the blend are smooth and bright, and the contour generated by them strengthens the basic elements of different parts.

In a strong contrast, this group of colors is full of vitality: fluorescent tone in the dark color palette flicker.

Fourth theme linking nature

Epic is the foundation of this theme, natural elements, flowing life slowly in the open breathing space: element touch, outdoor physical life under the blue sky, pleasant journey and discovery.

In addition, away from the normal environment, close contact with hard, rough beauty and outdoor life, and through manual style to express deeply: the combination of manual process and raw materials is not retained, more emphasis on the contrast of texture.

Inspiration comes from geological symbols, desolate and cruel environment, mineral stratification, porosity and so on.

The original natural elements are improved by technology, and the theme color is closely related to the earth.