Why Is The Entity's Electricity Supplier Moving To A Physical Store?

In today's popular marketing strategies such as O2O and C2C, Internet plus is a familiar word for almost every industry.

Whether you are an internationally famous brand or a small micro agent or a Taobao shopkeeper, you can make use of the Internet, which has a huge flow of people, to find your customer base.

However, due to the advantages of the Internet, more and more people are joining in it. The competition pressure and the speed of updating are too fast.

A major drawback.

For the electricity supplier is even more so, the first line of e-commerce under the line shop, is undoubtedly a further strengthening of the brand to strengthen.

Many people have doubts about why they are doing well online, and then suddenly turn to the line. Especially for big business providers, they can't do it online. In fact, after careful study, you will find that online to offline seems to be a useless choice to return to the origin, but in fact it forms a complete online and offline system.

Take apple, the originator of the store, as an example. Apple, who was born on the Internet, went to the store operation many years ago. It was found that the combination of online and offline could better promote the brand and increase the return rate of consumers.

What are the characteristics of the Internet?

Intensity.

Why can PaPi sauce burn to the signing of a sky high price contract? This is the power of the Internet.

Apple is fully used.

It has achieved great success in publicity and has become a brand sales supplier with many users worldwide.

However, Apple has not only stopped there, but also used the offline consumer experience to enhance the customer's viscosity.

If you are a problem Apple product consumer, walk out of the house a few steps, you can see the apple shop that can solve your problem.

Don't you feel happy? Yes, apple sells not only products, but also services.

"Making friends with customers" is a kind of service attitude.

FT Chinese net LEX column once commented: "if Apple becomes more and more difficult to rely on the innovation ability in the hardware field to make profits, a major change of the company will be to enter the service area."

Obviously Apple's pformation is good, and it's not surprising why there are so many "fruit powders" in the world.

At the same time, Apple's online and offline system is more obvious to reflect the problems of products, and at the same time promote product improvement and special customer group product development (recently apple SE targeted at small screen enthusiasts).

Such online promotion and offline experience can better form a brand promotion system, and contribute to the further development of enterprises.