Overseas Warehouses Are Not Simply "Warehouses".
Reporters recently visited a number of cross border electricity supplier enterprises in Guangdong and our province's business department, and found that the practice of Guangdong enterprises shows that not everyone is suitable for operating overseas warehouses.
Like exports, it accounts for 50% of the market share of domestic warehousing services provided by domestic enterprises, and many small and medium-sized enterprises operating overseas warehouses are still struggling.
Su Li, Nanfang Daily reporter
Most of the cross-border electricity supplier trade volume is
Export of goods
。
Just like the traditional export mode, the products produced by Guangdong's manufacturing industry must go through three intermediate links: foreign importers, foreign wholesalers and foreign retailers.
Intermediate links often increase two or three times.
Through cross border business outside the warehouse, Guangdong enterprises directly bypassed the intermediate links, and producers directly contacted foreign buyers through the network platform.
Overseas warehouses do not simply rent a warehouse, but display a brand, after-sale, consultation and even maintenance service window.
By the end of 2015, the export of Guangzhou has been set up in the 6 main foreign trade markets of the United Kingdom, the United States, Germany, Australia, Russia and Canada.
The company accounts for 50% of the market share of overseas warehousing services provided by domestic enterprises.
"Cross-border e-commerce retail direct mail sales to the United States, a 400 grams of goods through international express company to 96 yuan, domestic EMS to 88 yuan, pport in the peak season close to 20 days.
The export price is 56 yuan, the average 2 working days.
It can also be realized locally.
Returned goods
And change faction. "
As Xiao Youquan CEO said, in addition to time, sales of goods are exported to overseas warehouses, mainly through sea and land wholesale pportation, and the required logistics costs are reduced by double as compared with retail direct mail airfreight.
According to industry estimates,
Logistics link
The cost of retail direct mail can be reduced by 20%-50%.
In addition, the retail direct mail is generally airfreight, which greatly limits the type and volume of goods.
The whole batch of goods pported to overseas warehouses will enable larger and fragile goods to be pacted through cross-border e-commerce.
Guangdong's small businesses and some less profitable sellers are unable to bear the cost and have to move to Poland, Czech and other countries.
But pportation costs and time costs have risen.
It can be said that the pressure is decreasing while the pressure on the other side is coming up again.
"Many small and medium companies are trying to launch overseas warehouses, but most of them end up poorly managed, closed down or even closed down."
A Guangzhou business official revealed that many overseas warehouses, which were understood by small and medium-sized sellers, were only renting a warehouse overseas, using simple information management systems to recruit overseas Chinese or overseas students.
But in fact, there are many links involved in overseas warehouses. To meet the flexible and fast selling mode of cross-border electricity providers, we need a very professional operation system and team.
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