Nike Has Invested Heavily In Signing Lifelong Contracts With James. What Kind Of Strategy Is It?

The signing of a lifetime contract with James proves that it is not only the commercial value of James, but also the tragic portrayal of the NBA giant competition between sporting goods giants.

NBA there are many stars, but there are exclusive personal endorsements.

And sell well, no more than 10.

The Nike Jordan brand, founded in 1985, has created a cumulative sales income of $2 billion 250 million so far, but Nike has never announced a lifelong cooperation agreement with Jordan.

James's sneakers are Nike's most algebra and category besides Jordan.

In 2003, James, a "first year student," signed a $7 endorsement contract with Nike for 90 million years. Nike's performance was also on the rocket. In 2003, its revenue was $10 billion 300 million, reaching 30 billion 600 million this year. It was only the 13 generation of Nike shoes that contributed 400 million dollars in global sales revenue.

With James, Nike has almost achieved its dominance in the NBA market.

After losing McGrady, Adidas failed to play the main team card. Ross, who made a lot of money, was injured repeatedly. Some consumers had a sense of mistrust about their endorsement shoes.

The lifelong contract between Reebok and Iverson has become a waste paper because of the premature retirement of the answer, which has been acquired by Adidas.

Under such circumstances, Kobe, Durant, and many other star players should be hoarded. There is no need to worry about the killing of Klee and warriors in the last season. Andemar (UA) completely upset the dark horse.

Until the beginning of this year, Andrew just launched the first personal signature shoes for curi. In June this year, Andemar had 20%+ growth for 21 consecutive quarters and became the second largest sporting goods brand in the United States.

This Christmas, the most anticipated gift for American children will not be James 13, but Curie 2.

In 2024, Adidas gave up Jordan because of the ridiculous reason of height. After that, he was robbed of James by Nike for saving 3 million dollars a year. Now Nike has not dug the opportunity of the library. The contract between Andemar and Andemar has been extended to 2024, when he was both years old.

Rooster can't rob anyone else who lays eggs. At least they can't lose their own treasure. Signing long or even life contracts is the most important way to protect their own brands. Nike can't help but refocus on James.

As the most successful basketball player in the world, James has long thought of how to sell his shoes until he is 80 years old.

Just at this moment, should we sigh that when China's sports industry is developing rapidly, when will China's star businessmen emerge?