Ali Launched The Whole Channel Artifact Quickly.

The whole channel is a key word for this year's double 11.

In October 15th, Wang Xiruo, vice president of Alibaba's business operations, announced the "vault plan" to support the business ecology of all channels.

In fact, Alibaba's all channel project has been launched before it is officially announced.

At 15:27 p.m. on October 10th, Mr. Chen of Shanghai bought a piece at the ghost Tmall flagship store.

At 17:28 p.m., the product was delivered to Mr. Chen's residence at Liyuan Road, Huangpu District, Shanghai.

The lightning speed just 2 hours away from the list surprised users.

According to Mr. Chen, he returned home at 6 o'clock in the afternoon and had already arrived before he arrived.

"When the parcel was removed, it was strange that it did not buy anything for the first two days.

Online shopping for so many years, has never been so fast! "

How can such a high delivery efficiency be achieved? It all benefits from the Alibaba's all channel solution, the ERP-POS link and the landing capability of rookie network.

For example, in this year's activities of 11 or ten thousand shops, the brand can choose stores in advance to set up a double 11 fitting room under the line, and the consumers near the place are mobile phones.

LBS guide to store, try to scan the code to enter the details of the goods, receive coupons in advance, pay the advance deposit, wait until the day of double 11 payment or purchase the other brands of the brand online, complete online and offline linkage sales.

For example, a store can also set up a shopping guide screen. Consumers can shop on the electronic screen to check the online sale and evaluation of the store's exploding money, or purchase goods through the shopping guide App to make up for the physical space limitations of the offline stores and greatly enhance the shop floor efficiency.

The first key link, the role of the gate is to solve the interoperability problems between the various systems of the enterprise, so that each system can better cooperate with each other.

Through the docking of odd doors, it greatly shortens the docking costs of different systems of enterprises, and creates a customer service system that integrates offline, offline, integration, inventory sharing and seamless integration. At the same time, it solves the problems of long period of funds collection and unconformity of goods. In this case, after placing orders on Mr. Chen's line, the order was assigned to the clothing POS system of ghost shop in Huangpu District, Shanghai, through the ERP-POS link, arranged by the store for immediate delivery.

Second key links

The completion of the landing match, rookie network integration of different courier company resources, matching the best match of the best delivery partners, arrange the city's courier to pick up the door, and complete the service on that day.

In this case, the clothing through system through the odd gate and the full channel order center, calls out the request of the rookie landing match, and then the Vientiane courier to the ghost shop Huangpu District entity store, so as to achieve the lightning speed from the order to sign for 2 hours. At present, 310 degrees, ghost wash, Jinyuan and XTEP and other businesses have been able to provide parts of the day.

In addition, based on Alibaba's full channel solution, there are more online and offline interaction gameplay.

Through digital upgrading of stores, full channel order center, member center, commodity center, settlement center and other components, the digitalized armed offline store can be realized, so that consumers can get a unified shopping experience online and offline.