Interpretation Of Ningbo Clothing With Flying Feelings

Ningbo has been well known in China's garment industry. There are many famous clothing brands, and more young and excellent clothing brands also rely on the shoulders of giants to grow and mature.

The CHIC working group, accompanied by Ningbo clothing association, visited many enterprises, and saw the confidence of Chinese clothing enterprises in the future.

Zhuang Shenghuan, deputy general manager of Ningbo Ningbo Clothing Co., Ltd., which belongs to Sinba Na brand, said: "the most important thing in making children's clothing is the quality and safety of products. Therefore, we invested a lot of money in building up the quality inspection center. Every batch of products is strictly inspected. At the same time, it can also conduct quality inspection for other enterprises' clothing products, and block all problems at the source.

At present, the number of brand stores is 61, and it is expected to open to 100 in 2016.

Speaking of CHIC's first show in Shanghai in March this year, Zhuang Sheng Huan said that he was hesitant about the effect of CHIC's participation, but the first day's business results surprised them.

The business cards and investment brochures were all lit up on the first day, and the brochures were urgently redeployed from the company that evening.

At the same time, the exhibitors will have a smooth connection with these customers after the end of CHIC, and will strive for bigger and better booths in the future.

In May 20th, Ningbo Ma Zhong Lin Garments Co., Ltd., which is a public welfare activity, held a party of friends for single men and women in Ningbo on the same day.

"We still have a liking for activities. We have organized a lot of activities to cooperate with the brand publicity, and the results are good."

Corporate brand manager

Say, "just like we do mildtree brand, we should consider the marketing mode, culture, channel and many other factors, so we hope to shop slowly in the exploration.

At the same time, we will choose a variety of platform cooperation according to the brand development. CHIC and China Fashion Week are the future partners. "

After that, the CHIC working group visited.

The winter order meeting of ESBACK, a local clothing brand, is a continuous flow of people in the huge exhibition hall.

Peng Liping, general manager of the company, said: "from March to May, we opened more than 20 new stores, and the more than 20 agents came from CHIC2015.

Because of the needs of customers, we now have four orders per year, and gradually accelerate the frequency of new products.

For channels, we will still choose the traditional formats such as department stores and Shopping Mall. This year's results make us confident that we will participate in CHIC next year. Next year we will sign up for better booths.

When members of the CHIC working group walked into the office building of Ningbo Bai Mo Brand Management Co., they were infected by the happy atmosphere. The entire wall was a picture of the smiling face of the employee, conveying the blessing of childhood.

The brand of the company

Zhou Qi, director of brand and creative director, said: "we have two children's clothing brands, Alphabet and private brand U-JAR from France.

Nowadays, children's wear market is very competitive, and the success of our products also stems from their own characteristics.

Alphabet has entered the Chinese market for 9 years, and its fashion style is very bright. It is very consistent with the aesthetics of the 80's and 90's parents.

This brand is inspired by France, and is integrated into Chinese consumers' habit and edition.

While U-JAR has a strong Italian style, the main trend is to dress the children in fashion.

U-JAR's participation in CHIC this year is much better than expected. It is the recognition of the market. "