What Is Behind The Decline Of Wuhan's Clothing Industry?

As of 2013, there were more than 1600 garment enterprises in Wuhan, employing about 400000, with annual sales revenue of 50 billion and foreign exchange earning nearly 500 million dollars.

According to the survey conducted by the Wuhan Municipal Commission of letters, the output value of garment enterprises above designated size has been increasing in recent three years.

This shows that as one of the traditional advantageous industries, the clothing industry in Wuhan has not stopped developing.

This group of data reflects a slight difference with people's impression.

What is the matter? Insiders admit that it is not that we did not develop, but that no one else developed quickly.

Let's look at another set of data.

Of the more than 1600 garment enterprises in Wuhan, there are only 50 enterprises above Designated Size, while the number of Enterprises above Designated Size in Hangzhou, Qingdao and Ningbo are 1250, 748 and 437 respectively.

On the scale of enterprises, the output value of AI only exceeds 1 billion yuan. In addition, there are 1 enterprises with an output value of 500 million -10 billion yuan, 27 of which are 100 million -5 billion yuan, and others are below 100 million yuan.

The Qingdao is the development group (main production).

The output value exceeded 10 billion yuan, and the output value of Ningbo YOUNGOR exceeded 4 billion yuan.

Obviously, compared with the similar cities in the whole country, Wuhan's garment enterprises are small in scale and weak in strength.

Secondly, for a long time, the clothing industry in Wuhan is mainly based on the foundry industry, which is at the low end of the value chain, low in product development and technological innovation, lack of strong awareness of brand building, and lack of original design. It is still a traditional production base and has not changed to creative and creative industries.

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For example, Shenzhen clothing has more than 100 well-known brands in China, Ningbo has 11 well-known trademarks in China (5 in Wuhan), and 11 famous brand products in China (Wuhan 3).

Due to the lack of creative design environment, more than 80% of the local trained professionals have left Wuhan, and the fashion industry is unable to grasp the fashion trend in time.

This is the crux of the Han style fashion design that is not fashionable enough.

Wang Hongying, a well-known designer, bluntly pointed out that although the clothing companies in Wuhan had invested heavily in hiring designers at home and abroad, they could not keep them, because these enterprises did not do long-term work.

The development plan does not spend too much time to know whether the designer is suitable or not. It is a mindset with a try, always thinking about the results in the first quarter.

"In fact, any adjustment takes a certain amount of time. The adjustment of style takes longer, and sometimes it takes some unsuitable short-term sales decline."

The third problem is the lack of support from the industrial supply chain.

This is the reason why Zhao Huizhou, the founder of Wuhan's art fair, gave up Wuhan. "In Wuhan, more than 80% of high-end fabrics, accessories and accessories need to be purchased. In Shenzhen, you will never have such a problem. Clothing companies have little pressure in choosing materials, and they can focus on design and quality."

The single product structure and insufficient high-end support have seriously hindered the development of Wuhan clothing enterprises in the high-end and branding development.

At present, with the development of the Internet, the impact of the electricity supplier on the clothing industry is obvious.

Since 2013, Chinese garment enterprises have begun to shop in waves.

According to incomplete statistics, in a short span of two years, China's trend, Lining, Anta, Metersbonwe and other garment enterprises closed more than 7000 stores.

In the Han style clothing, the most striking thing is that in 2014, Giovanni shut down 120 losses, no profit and micro profit stores in the whole country, accounting for 40% of the total, while planning Internet pformation.

However, at present, Hubei garment enterprises are less than 50% of the electricity providers, and are far behind Guangdong, Fujian and Zhejiang.