Zhao Yingguang Signed Huge Sums Of Money To Sign Korean Artists To Develop Potential Consumers Quickly.

Zhao Yingguang once said in an interview with the media, "I don't understand fashion, women's clothes, men's clothing, I simply don't understand."

However, in such a "

Under the leadership of the people, Han Du Yi house is full of fashion.

At the end of 2014, Zhao Yingguang launched a vote for Sina micro-blog on behalf of Han Du she's 2015 spokesman.

In March 20th this year, Han Du she signed a Korean pop star Park Shin Hye named "Asian goddess" to endorse the Korean brand.

"The Internet age is a fan economy era, and the demand for personalization of brands is even higher. By asking celebrities to endorse, they can quickly affect fans loyal to celebrities nationwide, thus shifting their fans' favor to celebrities to the recognition of brands."

It is understood that after signing Park Shin Hye,

The star effect will be brought into play at various levels and angles, combining Park Shin Hye's personality charm and fashion vitality with her brand. Through the WeChat, micro-blog, official website and offline activities, Park Shin Hye will interact with him all the year round to present more fashionable Korean clothes house for tens of millions of fans.

In the plan of Han Du Yi she, Park Shin Hye will take part in the development, design, collocation and experience of his exclusive fund.

Besides Park Shin Hye, Han Du Yi house has already signed many stars.

Last April 1st, Zhao Yingguang announced that Han Du Yi house formally signed Gianna Jun as spokesperson for the image.

In July of the same year, Huang Xiaoming, Li Bingbing and Quan Ren entered the Internet venture capital circle, the first investment project of "Star VC" landed, and stars joined in the Korean home.

In October 15th of the same year, Han Dali house officially announced that the Korean actor, Ann Jae Hyun, became the spokesperson of AMH, the Korean fashion fast fashion menswear brand.

It can be said to have earned people's attention.

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During the two sessions this year, Zhou Chengjian, a member of the CPPCC National Committee, has repeatedly said that Metersbonwe should integrate the brand with the attitude of life around the world to create a business environment for brand electric business.

In the clothing industry, Zhou Chengjian is a "nostalgic" but "adventurous" entrepreneur.

5 years ago, when clothing companies were still laying shops on a large scale, Zhou Chengjian began to lead his team to build China's first apparel retail Internet platform, Bong.

Now he has to do something that he has never tried.

In April 22nd, Metersbonwe officially released the first fashion brand with the experience of fashion collocation as the carrier and integrated the global attitude towards life -- the "fan" APP platform.

According to the understanding, this is the result of the first strategic pformation of the Internet industry in the traditional industry. It is also the third Internet pformation of the United States after the purchase of O2O network.

"Fan" platform team leader said that compared with some other similar services in the market, the characteristic of the "fan" platform is the addition of recommendations and one click purchase, as well as the integration of professional stylists, the integration of global fashion brand resources, the sharing of user collocations and the sharing of profits.