Fast Fashion Joint Operators To Implement Pan Channel Sales

Last year, ZARA, Gap,

And so on in the Chinese market launched a fierce online attack and defense war, a number of brands have been stationed in Tmall, H&M self built e-commerce platform in China is also on-line, so that many domestic brands feel the pressure of competition.

This year, fast fashion giants continue to "open up new territories" in China's e-commerce platform.

A few days ago, Xun group announced that it would jointly join Jingdong, the second largest e-commerce platform in China, and set up Uniqlo flagship store in UNIQLO in April 17th.

In April 15th, ZARA's parent company INDITEX group announced that its Stradivarius brand also officially entered the China online platform and opened flagship store in Tmall.

Fast fashion giants so dense layout of the electricity supplier channel, does it mean that the offline channel will shrink? Or even the future business channel will replace offline stores?

Fast fashion giant layout of e-commerce channels

According to the Jingdong blackboard news, in April 8th, UNIQLO UNIQLO formally signed a cooperation agreement with Jingdong.

After that, the official flagship store will officially operate in April 17th, and the 4 UNIQLO UT printing T-shirts jointly operated by the two sides are also on the market.

The strong combination of both sides will ensure consumers enjoy the comfortable and enjoyable shopping experience while purchasing the high-quality and fashionable products of UNIQLO.

On the cooperation between UNIQLO and Jingdong, UNIQLO media leaders revealed that the flagship store of Jingdong is in line with other official network flagship stores and entity shops of UNIQLO in terms of commodity type, commodity pricing, promotion mode and so on.

However, unlike logistics, UNIQLO will use Jingdong's warehousing and distribution, and the specific area can achieve the same day's arrival.

In terms of delivery speed, it gives consumers a better experience.

More information further pointed out that Jingdong will provide the whole process service support for the official flagship store of UNIQLO, from warehousing to distribution, as well as full channel operation support covering PC and mobile terminals.

In order to better serve, the Jingdong opened exclusive warehouses for UNIQLO in Shanghai. The warehouse capacity of over 10 thousand square meters is the largest support for 1 million sets of clothing inventory, supporting fast and efficient distribution services for the whole country, and providing 6 hours or even faster distribution services to consumers in specific areas.

It is revealed that after the follow-up, the two sides will soon achieve nationwide warehousing cooperation.

Channels, UNIQLO Jingdong micro stores, mobile client stores will be opened simultaneously, so as to make full use of the advantages of Jingdong mobile terminal, expand all channels to promote.

Fast Marketing Group Global Executive Vice President, UNIQLO Greater China CEO

According to the cooperation evaluation, the successful opening of the official flagship store of UNIQLO Jingdong indicates that the development of fast retailing group in China has entered a new starting point.

Compared to UNIQLO's quick efforts, INDITEX group wins the strategy of multi brand strategy in the layout of China's e-commerce platform.

Following ZARA, Massimo Dutti and other stationed in Tmall, Stradivarius also entered Tmall recently.

It is reported that Stradivarius Tmall official flagship store will provide all women's clothing products for Chinese customers and synchronize with the products of Stradivarius stores nationwide.

However, in order to celebrate the official flagship store of Tmall, the brand is more popular in Morocco and the two spring and summer new products in the 70s of last century are the exclusive start of stradivarius.tmall.com. On the Internet, a total of 299 yuan can be used to deduct 20 yuan coupons, and 499 yuan can be used to deduct 50 yuan coupons.

Electricity providers will not replace the retail line to accelerate the opening of stores

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Giants are so concentrated in the layout of e-commerce channels, insiders also raised such questions: after the dense layout of the electricity supplier channel, does it mean that the offline channel will shrink, or even the future will replace the line?

Such worries are not groundless.

According to the latest news from the US media, GAP's new CEO Art Peck recently said it was looking for a new way to reset its brand goals.

This involves Peck's 3 sales, upgrading the company's electricity supplier, mobile terminal and full channel retail capabilities.

This may mean closing the store.

Peck pointed out that the 3680 global shops of Gap will inevitably shrink in size and quantity.

Some analysts pointed out that Art Peck, who was born in the digital department, now seems more interested in the electricity supplier. Making the closing of the physical store is also reasonable.

At present, the global fashion brands include

The trend is becoming more and more obvious, for example, Chanel recently announced its entry into the electricity supplier.

However, Wu Pinhui, chief marketing officer of UNIQLO, said: "I do not think that the future development of EC will be more than that of retail. The sales of EC will account for 4%-5% of total sales, which will exceed 5% in China, but the focus of our development will be on the downward line of retail sales."

It also said that despite the intense impact of the electricity supplier, the fast wearing garment industry represented by UNIQLO did not slow down the development trend of the offline stores.

"The electricity supplier pays more attention to the strategic platform. For us, the electricity supplier is a very important channel, but it will not replace the retail business. We hope that we can serve consumers more conveniently on this basis."

Wu Pinhui said so.

Indeed, this year, a large number of clothing brands in China are shrinking sales channels. They may close hundreds of stores in one year. UNIQLO is expanding rapidly in the Chinese market.

At the end of November 2013, UNIQLO had only 251 stores in the mainland of China, and there were 41 stores in Taiwan.

By August 2014, UNIQLO's total number of stores in Greater China (including Mainland China, Hongkong, China and Taiwan, China) increased to 374.

In less than a year, UNIQLO increased nearly 100 stores in Greater China.

According to the disclosure, fast marketing group also plans to open about 80 to 100 new stores in mainland China and Hongkong and Taiwan every year, and accelerate the opening of new stores in other parts of Asia to further expand overseas UNIQLO business.

Analysts also pointed out that H&M has also made a series of layout in the electronic business platform, but it has not hindered its offline shop opening process.

As of January 31st this year, H&M has 3541 stores worldwide, an increase of 357 from 3184 in the same period last year.

Statistics show that H&M plans to open 400 new stores in 2015, and the new stores will mainly target the US and Chinese markets.

Two months ago, Gap opened the biggest flagship store in Southern China district on the street shop in the good Plaza.

Huang Wenjie, executive director of Guangdong Circulation Industry Association, also said that the electricity supplier and the physical store are not a life to death relationship.

Whether online or physical stores, they are fast fashion sales channels. The future fast fashion brands will be more closely linked online and offline. The proportion of net sales to total sales will also gradually increase. This is also one of the pformation directions of fast fashion to cope with the downturn.

Xiaobian believes that whether the entity or the electricity supplier, as long as the retail industry, it is inseparable from the operation of the channel. Today, the fast fashion of all the way forward has joined hands with the business tycoon, which will undoubtedly be a disruptive move to the clothing industry.