Problems Needing Attention In Location Selection Of Underwear Stores

There are different types of merchandise sold in lingerie shops, and their requirements for store locations are different.

Some shops require places with large traffic volume, such as

Shops, small supermarkets, but not all shops are suitable for people in crowded places.

For example, health care stores and elderly service centers are suitable for remote and quiet places.

In the long run

In a certain market, a market will spontaneously become a commodity.

"People think of this street when they think of buying something.

Some stores have no independent facade, and they naturally lose their independent advertising space before the shops. They also make you lose the "marketing" wisdom in front of the store.

That is to open shops near famous chain stores or strong brand stores, or even open beside them.

For example, you want to run food, and then you start the shop around "McDonald" and "Kentucky".

Because these famous western fast food restaurants have done a lot of careful market research before choosing the store. After opening them, they can not only save time and energy, but also pick up some customers with their brand effect.

Open underwear store to analyze the city's economic level and business circle situation. "S" city is a common economic aspect, with a monthly income of around 1000 yuan, which belongs to the usual consuming city. First, we should investigate the operating environment and competitors.

1. The best place to wear underwear is to close the South China Sea and Chaoshan two major underwear production bases. There are more underwear shops in the city, and 20 low-grade underwear shops. There are more brands, such as Midea, oslan, Xia Daifang, Jia Shifang, and so on. Among them, there are two XX and XX tangible counters, and the other brands are multi store images.

2, there are two prosperous sections in the city, one of which is mainly low-grade goods, the other is a boutique store. There are mainly franchised stores such as dream, beautiful world, dragon, Jordan, red dragonfly and so on.

3, the street underwear franchise shops to rent 30 square yuan of 3000 yuan / month, 18 square of 2000 yuan / month.

4, there is an underwear brand store located on the street. The image is good, the store is partial, the business is good at the beginning of the shop, but the business is not good at the later stage, the single brand monopoly and the customer group are few.

There are two low-grade underwear shops, not decorated, and sell brand goods, mainly selling low-grade goods to earn money, the gross interest rate is about 20%.