Xu Lian Tan: Accumulate Opportunities And Leave Them With Good Intentions.

In 1984, he dares to enter the shoe making industry without hesitation and set up Fujian.

In 1990, he seized the opportunity to adjust his strategy and pform from domestic sales to foreign trade. In 2000, he aimed at the market and pformed from producing adult sports shoes to producing children's shoes. Now, he has accumulated thick and thin and is planning the brand development with emotion.

Wind and rain for thirty-one years, far sighted, he led the Strait towards a better future.

In recent years, the footwear industry is in a period of continuous adjustment, but the shoe industry of the Straits has always been able to take advantage of the situation and get out of a distinctive way to break through.

Among them, the helmsman Xu Lian Tan is the absolute leader.

From ice lolly to shoe factory boss

"I am an unwilling person. When I was very young, I started to work outside all kinds of jobs outside. I didn't know anything at that time, but I dare to try anything. It was these attempts that made me accumulate a lot of experience and lay a good foundation for my future business."

Xu Lian Tan said.

When he was young, Xu Lian Tan sold ice lolly, made long-distance trafficking, worked as a construction worker, and repaired vehicles. Later, the supply and marketing industry rose, and the sharp eyed Xu Lian Tan smelt business opportunities, and learned the knowledge of supply and marketing on its own.

It is precisely because of supply and marketing, Xu Lian altar has won the first order, bringing him the opportunity to start business.

Originally, Xu Lian Tan received an order of thousands of pairs of shoes at a national department store conference. Although there was no relevant shoe making experience at that time, Xu Lian Tan opened the shoe factory without hesitation.

In his opinion, no experience can be learned, and difficulties can be overcome, but it is impossible to surrender opportunities.

Everything is always hard to start. Xu Lian Tan said that at the beginning of his career, he had gone through a difficult period, and many others had to invest a lot of energy in familiar things.

Fortunately, the diligent Xu Lian altar was not intimidated by difficulties. He went around to teach him a lesson. He learned a program in a single way. Finally, the emperor did not take any pains.

Opportunity is not only for those who are prepared, but also for those who dare to grasp it.

Xu Lian's innate keen instinct made him meet the field of sports shoes, and his love of daring character brought him a bright future.

Xu Lian Tan bluntly said that the idea at the beginning of entrepreneurship was very simple, that is, there is a chance to seize it in front of us. We must not give up because of difficulties.

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Russia orders to open foreign trade journey

Marketing and layout are very important to Xu Lian tan. His appearance often appears in large-scale fairs and trade fairs. It is because of frequent contacts with businessmen everywhere that he can always see the opportunity and adjust the strategic layout of the Straits.

Xu Lian Tan bluntly said that Straits today can have their own days because they have never missed a better development opportunity because of fear.

"The products in the first few years of the Straits were mainly domestic products. Later, a Russian customer met at the Harbin fair, which opened the course of foreign trade."

Seeing the business opportunities, Xu Lian Tan adjusted the target market in a timely manner, from domestic sale to adult sports shoes at the beginning of the business, but in 2000, the Straits changed again, and began to operate the trade of children's shoes as the main business.

Many people define the persistence of entrepreneurs as a focus on a certain market, but Xu Lian Tan has insisted on a new definition. He insisted on doing well in the business and waiting for action according to the general trend of the market.

From domestic sales to foreign trade, from adult sports shoes to children's shoes, these changes require higher quality of shoes for the Strait.

In the view of Xu Lian Tan, the market has changed, and the requirements for the products are more demanding. But it will not be refused because of this reason, because only the quality of the products is perfect, can they be able to stand in the market.

Speaking of changes in the Straits, products and markets are only part of it. The relocation of factories has great influence on the Straits.

"In Jinjiang's enterprises, we move more frequently, and the relocation of factories is still a big impact on enterprises because it takes much time and energy, but I regard every move as a new beginning and a new opportunity for the Straits."

Xu Lian Tan said.

Xu Lian Tan admitted that every workshop relocation would lead to the loss of some employees in the Straits, and it would also cost a lot of money, time and energy from the location of the new plant to the final settlement. But it is precisely because of these changes that the Straits have become more flexible and better suited to the environment.

Change is a challenge, and challenges are always accompanied by new opportunities.

After many changes, Xu Lian Tan has found out a set of experience and methods of his own, so that the Straits are becoming more vigorous and mature in the process of change.

"I think every change is a chance for God to give me. There are many things to change. Don't be afraid of change, but change yourself."

Xu Lian Tan said.

Nowadays, the products of the Straits can be seen in many parts of the world, and these products also prove the strength of the Straits.

However, Xu Lian Tan did not stop the pace of progress. In his view, foreign trade is the guarantee for the continued development of the Straits, and the opening of the domestic market is bound to happen.

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Build up a brand strategy

"What the Strait wants to do is classic.

Instead of encountering setbacks, it will be a brand that has failed for a long time. It's been so many years before we start to build cards. Apart from some objective factors, the most important thing is that I believe that after reconstructing enough design, production and sales experience, we can make our brand more valuable and assured.

Having accumulated many years of experience in producing children's shoes, Xu Lian said that good children's shoes must be both inside and outside, so that children in growing up can get the most perfect footsteps.

"In today's environment, it is difficult for manufacturers to survive. We have done foreign trade for so long. We have brought the children's shoes produced in the Straits to many corners of the world, and have accumulated a lot of resources. It is time to give full play to the advantages of the Straits and vigorously promote the brand development of the Straits."

Xu Lian Tan said.

In order to make the children's shoes stand out, Xu Lian has carefully set up R & D centers, sales centers and production centers, and strives to promote the development of the Straits brand through the coordinated operation of the three centers.

In the design of children's shoes, Xu Lian Tan is also very attentive. It not only sticks to the idea of environmental protection and health, but also integrates the style characteristics at home and abroad, striving to create children's shoes as crafts, so that children's shoes have more added value besides traditional uses.

Each boss has different plans for the brand. In the view of Xu Lian Tan, the brand wants to operate successfully. Besides product quality, knowing the market rules and being good at developing channel marketing is also very important.

Therefore, the children's shoes in the Strait have made some efforts in the market layout. Apart from paying attention to the development of the domestic market, they also approached some foreign customers in order to find their own positions in foreign markets.

Xu Lian Tan said that today's brand

The expansion is progressing steadily, and no matter which country or region manufacturers are able to agree with the style of the Straits, they can cooperate.

Years of experience has made Xu Lian's confidence in the future of the Strait children's shoes, and the ability to plan well has made the prospect of the Strait children's shoes bright.

"I now have a grandfather's identity, which has a great influence on me. It also makes me have a new expectation for children's shoes in the Strait. I hope it can become the first choice of children's shoes in the world."

Talking about the expectations of the brand, Xu Lian Tan said.

Character impression

If you don't forget your heart, you must always.

During the interview, Xu Lian Tan mentioned his parents many times.

He said that parents' education had a great influence on themselves. It was their parents who taught themselves to behave and gave their strong hearts and firm convictions.

"I am not afraid of failure because I have never forgotten the faith my parents gave me."

Although he was once deceived and even had a lot of difficulties, he firmly believed in himself and never gave up.

"I will teach my children the good things that my parents have given me and lead them into believing people."

In Xu Lian Tan's view, parents play a very important role in guiding children's outlook on life and values. To cultivate children's abilities, first of all, they should be taught to clarify their beliefs, because belief is a support and motivation, and is also the most valuable asset in life.

Those who have faith are strong.

It is precisely in keeping with his belief that Xu Lian Tan can persist in this storm and rain, and even if he has difficulties and challenges, he can also stroll forward and never shrink back. It is precisely because of this belief that Xu Lian can gain everything today.

If you don't forget your mind, you must always.

Xu Lian Tan firmly believes that as long as he holds the original belief, no matter what circumstances he may encounter, he can go all the way forward.