Cattle Scalping H&M Earn Limited Money Doubled

　　 Cattle Doubling is still second.

H&M and Alexander Wang's joint series clothing is not cheap, small to short vest, big down jacket, the price range from 349-3490 yuan. Even so, there are still a lot of customers who can not afford to go to the cattle to grab high priced goods. Beijing Business Daily reporter saw a Fan Bingbing in the series of publicity period through the black down jacket price 2349 yuan, cattle after grabbed outside the shop at 3 times the original price, that is, more than 7000 yuan for sale, is still being looted.

　　 Consumer Zhong Aifei is the same as this dress. 7000 yuan can buy an Apple 6 mobile phone, you can travel to Yunnan, you can buy a luxury brand bag, why do consumers want to buy a H&M clothes heavily, and pay for the cattle?

Several consumers told the Beijing Commercial Daily reporter that instead of rushing to H&M, they rushed to Alexander Wang. Alexander Wang is the brand name of New York's famous Chinese designer who was founded in 2004. Its design talent has been recognized in Europe and is popular among popular stars. Women's wear and accessories sales performance has always been good. However, the price of Alexander Wang clothing is not bad, the coat is in the range of 5000-2 yuan, T-shirts and shirts are about 2000-4000 yuan, and the leather bags are around 10000 yuan.

"This time, H&M fans are all fans of Alexander Wang. For them, the price of this cooperation series is only 1/10-1/5 of the original price of the brand." A fashion blogger says that for Alexander Wang, the price is still affordable.

Alexander Wang co operated with H&M. Clothing design was completed by designers, and H&M was responsible for production and processing. Compared to the exquisite tailoring of Alexander Wang clothing, the cost of this cooperation series has to be reduced a lot.

　　 Chinese Market Grab

The sale of Alexander Wang series includes only three stores, including H&M blue harbor, Guo Rui shopping center and Xidan Joy City. At 11 o'clock yesterday, two shops were sold out in 2 hours except Xidan's Joy City store. Beijing Commercial Daily reporter registered on H&M China's official website. Apart from individual accessories, most of the new products were sold out.

The joint limited sale has been preheated for over six months. Unlike in the past, the Chinese market was first sold in the US and Europe. On the H&M global official website, as at the time of the press release of Beijing business daily, the homepage of the United States, Europe, Japan, Korea and other countries is still in countdown, and it will be available only after 1-2 days.

In the eyes of fast fashion brands, the market is always the one that determines the direction of strategy. H&M store staff told the Beijing Business Daily reporter that the blue port's cargo delivery volume was about 2000 pieces. The volume of cargo released by the national Swiss shopping center was the same as that of Xidan, but the number of people in the store did not want to disclose it.

According to conservative estimates, if the average price of more than 6000 garments is 800 yuan, the sales volume will reach at least 4 million 800 thousand yuan on that day.

Even in the winter of China's clothing industry, there will be surprises as long as we can play with the market. In the 2013 fiscal year, the H&M parent company's sales in China increased by 21.97%, leading the global market. Coincidentally, the 2014 fiscal year report released by UNIQLO parent company XXX group in October 9th showed that sales in the Greater China region increased by 66.5%, ranking the highest in the global market. ZARA parent company Inditex 2013 fiscal year increased 61 stores in China, accounting for 26% of the world's total.

　　 Making brand is not making clothes.

The fashion fashion brand is so successful that should the domestic brand try bravely? The management strategy of the domestic clothing brand seems to be lagging behind. Metersbonwe once imitated the fast fashion mode of ZARA, and even displayed its style. Yet learning the essence is not easy.

Li DQI, chairman of the China Fashion Designers Association, told the Beijing business daily in the early days of the China Fashion Week, which was just concluded in the early November. The large scale production of domestic clothing is out of date, and the business is no longer possible to make a dress for all Chinese people. The clothing group has entered the adjustment Bureau of subdivision and even multi brand operation.

Li Dongtian, a famous stylist and founder of Dong Tian style, said that overseas brands had a lot of experience in promotion, that is, they needed to spend some efforts in marketing and promotion, such as media or large groups.