How To Make My Clothing Brand Brand Rise Effectively?

To successfully create new categories, we must have broad vision, active thinking, learn to integrate and integrate various resources.

First, we must "eat both inside and outside": we should not only be familiar with the practical experience and theoretical knowledge of the electric car industry, but also have the experience and theory of other industries. In addition, we must also grasp the knowledge of economy, humanities, psychology, geography, philosophy, and so on.

Second, it must be used in ancient and modern times: "ancient and modern time is not fixed."

"The planners should break through the ancient and modern barriers, inherit the history, draw lessons from history, excavate the brand highlights from traditional culture, base on the present situation, and think about the development strategies from the reality; look forward to the future and grasp the future development trend.

Third, we must have a thorough understanding of the world: wisdom is boundless and there is no national boundaries. We must cross the geographical boundaries, learn from the successful experience at home and abroad, and make rational use of the actual situation. We must have both local and foreign strategies.

So what should we do to create innovative products? The key is to re divide the market according to the needs of the industry and the needs of the relevant groups.

The newly created products should achieve five criteria: standing steadily, developing well, getting close together, extending far and fast, so as to effectively open up innovative categories.

I use these five standards to help create a new category.

First, stand steadily.

New products should not only have the basis of product quality, but also be able to find their potential consumer demand basis.

After meeting these two conditions, the new category still needs to have a channel basis. Only in this way can new products be stabilized in the market.

For example, mountain leaves consider from the psychological needs of consumers, use the "humanities" to brand positioning, so that electric vehicles have human feelings, can be placed in a variety of emotional sustenance, making it a "ideal, career, love, perseverance, freedom" and other pronoun, the foundation is very solid.

Second, it is open.

There must be enough fulcrum to support new products. Popularly speaking, we must open up new categories and find new fulcrum with different contents and distinct themes for new categories.

For example, according to the current situation and development trend of the society, the current situation and development trend of the industry, the present situation and development trend of the enterprises, and the current situation and development trend of the consumers' demand, the mountain electric vehicles put forward a new category of humanistic electric vehicles, and then innovate around the new category of humanistic electric vehicles in dealing with the dealer relationship, and regard the dealers as "the new category."

"The dealer's strong support has affected the entire electric vehicle industry.

In addition, mountain Ye aimed at a lot of electric vehicles due to the failure of the manufacturers to maintain the status quo, fully launched the "adoption of electric vehicle orphans" activities, set off the shock of the industry's electric vehicle "isolated storm", touched countless electric car users.

In fact, these activities are all effective development of the new category of "Humanistic electric vehicle", which directly demonstrates the specific connotation of humanistic electric vehicles to the society.

Third, we can get close.

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The naming must have "height" and "breadth". In other words, it can "spread all rivers and streams", or "look at all the hills". It can gather all kinds of beneficial resources in the future development of the brand to form a joint force to effectively promote the good development of the brand.

For example, Shan Ye's series of activities such as "isolated storm" and "sending intelligence storm" can be included in the "humanities" command.

Fourth, extend far.

This is somewhat similar to "open up", but the meaning is slightly different.

The extension means that the naming of new products can play a role in the long-term development of the brand, rather than "a hammer deal".

Medium and long-term interests.

For example, the location of Shan Ye's "humanity" is not only considered from the short-term social status, but also considers the long-term trend of social development.

Fifth, spread quickly.

This is easy to understand. A brand new product must be able to "spread quickly" and quickly form a powerful force to reach the target audience quickly, laying a solid cognitive foundation for the rise of the brand.

With its unique positioning, Shan Ye's "Humanistic electric vehicle" has received tens of thousands of news reports under the condition of not carrying out large-scale brand operation.

Of course, the rise of a new brand can not rely solely on momentum and dissemination. The ground troops of the enterprise must keep up with it, otherwise it will be futile and empty handed.

This point deserves enterprise attention.