Messi Department Store O2O Full Channel Strategy: Sales Amounted To US $27 Billion 900 Million Last Year.

1) Apple Pay Apple payment

In September 2014, Messi store became the first retailer to support ApplePay mobile payment system. Due to its fingerprint and near-field communication technology NFC chip technology, the industry was optimistic that its off-line, easy identification and other characteristics make it more secure.

2) service on that day

Messi's department store will start its trial this autumn and cooperate with Deliv, a service provider, on the day of crowdsourcing. In the United States, it first selected several cities with large sales scale in Chicago, such as Losangeles and Chicago, to purchase PC and mobile phone users on the end line, and purchase goods on the same day.

3) online purchase line (BOPS)

Starting from 2013, the general store of Messi stores has been implemented.

4) technological innovation of offline shop outlets

Messi has piloting several sales related technology innovations in several stores, such as helping shoppers display product matching and commodity information more effectively for consumers, and speeding up the new generation of enhanced handheld terminals and tablet computers. In several stores, Connect@Macy s Centers has been set up in several stores to facilitate online shopping consumers to pick up goods; the number of shop assistants has been increased to provide consumers with style matching suggestions and product recommendations; in some pilot stores, consumers can also display products at mobile stations and large interactive screens, and buy products through mobile phones; and Messi can also buy products from mobile phones.

Messi has released the iOS and Android version of the shopping APP, and is constantly improving and adding to help people's shopping experience.

6) Messi image search

Messi's website developed the new technology concept in San Francisco's innovation laboratory, and quickly developed and applied it. Consumers can shoot and upload any product that they see in daily life. The system will find corresponding or similar products for Messi's consumers. Now, Mei Xitu's search only supports Apple's official store downloading, and this function will merge into the above shopping APP application.

This function enables consumers to easily store and understand information about discount and discount tickets, and provide seamless and full channel experience for Messi's loyal members.

8) RFID application and extension

Messi is the first retailer to use the technology in the US, and has achieved initial success since 2011.

RFID (radio frequency technology or electronic label technology) has improved its inventory accuracy, especially helping companies clearly understand which goods and sizes are available for sale in the Treasury and facilitate timely replenishment.

Recently, the pilot application of RFID technology in fashion category has benefited from accurate real-time inventory check. Messi's formal dress, men's sports jacket and casual pants are selling better.

The RFID application of fashion category will be completed in 2015.

9) Shopkick shopping application

Through cooperation with shopkick, the world's most widely used shopping app, Messi will promote the use of location based services based on iBeacon technology in all stores. It will also be the largest use of the technology in retail stores so far, and 4 thousand stores will be installed by Messi stores, and each store can customize promotional information such as discount, recommendation and so on.

Equipment installation will be completed and opened this fall.

The fitting room is equipped with a wall mounted tablet computer for shopkeepers and consumers to search for collocation information such as product color size and product recommendation, etc., and it can also be used to call a shop assistant without a need to go out.

11) Messi digital publishing

After launching the autumn fashion shopping catalogue, Messi will launch a digital version of Messi's website, making full use of the screen, such as the introduction of 360 degree pictures, watching fashion videos, online personal style mix and match, etc.

12) Messi desktop with Bloomingdale 's Tabletop Builder

Messi's online desktop matching will be launched in October 1st to help consumers mix and match furnishings such as tableware, plates, glassware and furnishings.