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The Rapid Rise Of Shoe Material Complex In Wenzhou Boosts Industrial Upgrading

2014/8/31 12:31:00 40

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Last March, Wenzhou The municipal government promulgated the implementation opinions on further speeding up the development of Wenzhou's commerce and trade market. It pointed out that according to the principles of "government guidance, business entities, special operation and practical results", according to the actual industrial development and location advantages of Wenzhou, the first batch of trade and marketing markets such as China shoes city and shoe leather city were first promoted during the "12th Five-Year" period. Nowadays, as a typical example of Wenzhou's catching up and development, scale, specialization, branding, internationalization and modernized market, China shoe capital shoe leather city is becoming the industrial landmark of China's shoes capital, and has become a huge carrier to boost the upgrading of shoes and shoes industry in Wenzhou.

Shoes rise "shoe material complex"

China shoes market has finally matched the shoe material market.

Wenzhou was the first to win the reputation of "China Shoes Capital". After decades of trials and hardships, the footwear industry gradually developed into an industrial cluster with large scale, well-developed marketing network, brand aggregation and complete industrial chain. However, tradition Shoe material Market The development of shoemaking industry is restricted by the low, small and scattered. To this end, from the beginning of the year, the leaders of the shoe leather industry association and the shoe material Industry Association joined hands in the innovation mode to create one-stop service platform for footwear products and shoe leather and shoe leather carrier "China Shoes City shoes and leather city".

The shoe city of shoe city of China has introduced the advanced international management concept. The international composite service market has set up three dominant market advantages, namely, guided, nurturing and service oriented, leading the domestic traditional commodity trading market.

China shoe city of shoe shoe city begins to test business now, Chinese shoe finally has a shoe material market that matches its reputation. At present, more than half of the merchants have entered the decoration, and many of them have already been open, such as the four side leather, garde leather, aide leather, Kangshun leather, long ship Longxin leather, Hong Lian leather and Bao society. Leatherwear , Minfeng leather, Rui Ma shoe material, beautiful Li Da buckle is shining shoes material nearly 430.

"Every city has a city complex. The shoe shoe city of China shoes city can be regarded as a" shoe material complex ". People in the industry have said that China shoes city is a typical example of scale, specialization, branding, internationalization and modernization. There are more than 2000 parking spaces. There are central air-conditioning and 60 escalators, 25 large capacity vertical elevators in the market, and equipped with perfect drinking and logistics facilities, which is called the "five star market" in China.

In order to create a comfortable and pleasant market environment and ensure the health and safety of the air quality in the market and merchants and purchasers, China Shoes City, in the early stage of planning, through expert consultation, market investigation and scientific argumentation, finally selected the world's top brand Carrier central air conditioner. Its air-conditioner adopts Carrier DBFPX fresh air unit. It introduces 400 thousand cubic meters of fresh air per hour to cover every corner of the market through the central air duct. In addition, all metal mute centrifugal fans have been set up in each shop to achieve more than ten ventilation per hour to ensure market air quality and comfort. Moreover, the energy efficiency ratio of this machine reaches the national level, which plays a role of energy saving and emission reduction and cost reduction for the market operation. The report on the indoor air in the shoe city of China Shoes City, which is issued by the third party Zhejiang Zhong Hao inspection company, shows that the environmental pollution control is fully in line with the national standard.

Overseas businessmen come to us

The international market is very international.

During the construction of shoe shoe leather city in China, the shoe leather industry association held a symposium on the footwear industry chain Market Research. AOKANG, Kangnai, red dragonfly, spider king, Jin Di and other more than 20 well-known shoe enterprises' purchasing department heads came to the meeting to speak freely, and recognized the innovation and upgrading mode of the shoe city in China. Nowadays, the famous brands of shoe companies have been purchasing shoes and leather cities in China. What surprises operators is that many foreign businessmen have come here since the trial.

"A few days ago, Korean businessmen came to our store and took several samples." Li Aiguang, chairman of RMA shoes material, said the Korean businessman took a spanlator to the store to buy it, and then the salesperson Xiao Liu received the businessman. The merchants are very professional and pick up fashionable heels, and the heels of the heels must be made of TPU, an environmentally friendly and wearable material.

Customers from all over the country and overseas to China shoes city. It is also now concentrated in the shoes shoes city of China Shoes City, which also pays great attention to the brand, and spares no effort to build its own brand. In order to promote and influence the fashion of women's shoes, Li Aiguang has set up a R & D team with more than 40 people. The information of fashion week in Milan and Paris can quickly grasp and integrate fashion elements into the heel base of her brand.

"The heel we do is leading fashion and trouble." Li Aiguang laughed and said that many of his peers would imitate. At the beginning of this year, several products that were developed independently were copied everywhere in the market. But no matter what, he will strive to do well in research and development, make quality hard, not afraid of others imitation, but also hope to work hand in hand with the industry and the whole shoe industry. At present, in the market of shoes and leather city such as China Shoes City, he must innovate and connect with the brand of big shoes. The return of traders to the marriage of Guangdong businessmen

Shoe companies can buy "good shoes in China" at home.

In the process of inviting investment in the shoe city of shoes city in China, a lot of foreign businessmen were attracted back to invest, and the representatives from Guangdong business circles came to visit and cooperate.

Wen Shang Lin founded the "Rongsheng" handmade flower brand in Guangdong, which is mainly used for women's shoes. Previously, the brand was mainly operated in Guangdong, and after the construction of the shoe leather city of China shoes, the beautiful handmade flowers have also bloomed to their hometown. Lin's cousin, Huang Meiyong, general manager and instructive entrepreneur of Wenzhou beauty Rita decorating button Co., Ltd., has been appraised as the ten largest economic figure in the city, and played a role of "matchmaker" in the "shoes and leather city" of China's shoe capital.

China shoes city has also played a platform and bridge role. Because of this platform and bridge, Huang Mei Meng successfully introduced the famous brand of Guangzhou decorative brand "bot" to Wenzhou, and cooperate with it. Before the boss of Wenzhou shoe enterprises went to the Guangzhou world international business center to purchase decorative buttons from the step cloud market, it would definitely visit Guangzhou's BOT shop. Now, to the shoe city of shoe city in China, you can purchase the ornamental button of Guangzhou's BOT.

At present, there are nearly 430 shoe material and shoe leather brand merchants in the shoe and leather city of China, and hundreds of thousands of shoes and shoe leather styles. It can be said that Wenzhou shoe enterprises can buy "good shoes materials in China" at the door.

Boosting shoe material, shoe leather and shoe industry upgrading

China Shoes City, shoe leather city, fully undertake the old market

The implementation opinions on further speeding up the development of Wenzhou's commerce and trade market clearly pointed out that during the "12th Five-Year" period, the first batch of key relocation and merger and Wenzhou shoe market, South Zhejiang shoe market and other 15 commercial markets. Xie Rongfang, vice chairman of the China Leather Association and executive chairman of the shoe leather industry association, has introduced new markets to shoe materials, shoes, leather and shoemaking enterprises on several occasions, because she is very worried about the scale of some traditional shoe materials, such as the small market, many fire hazards and inconvenient spanportation. Insiders said that the old market had made an indelible contribution to the footwear industry in Wenzhou, but had to admit that "low and small" restricted development. The establishment of a new shoe material and shoe leather market will effectively bring about the optimization and upgrading of the industrial chain for the footwear industry in Wenzhou.

Wenzhou has greater support for new modern markets such as China shoe city, shoe leather city, such as encouraging financial institutions to establish strategic cooperative relations with key markets, increasing credit lines for key markets, giving preferential treatment on interest rates, and providing quality and efficient financial services to market operators. In March 28th of this year, the 2nd Anniversary comprehensive financial reform in Wenzhou, a community bank of Wenzhou bank also opened to China shoe city shoe leather city.

China shoes city is catching up with the development of shoe and leather city. It is becoming a huge carrier to boost the upgrading of shoes and footwear industry in Wenzhou. It will fully undertake the operation of the old market operators, and help them in e-commerce, warehousing and logistics. China Shoes City shoes and leather city has excellent genes in Yiwu market, will expand the market scale, increase market concentration and radiation capacity, and sustainable development.

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