Quanzhou Women'S Wear Creates A New Concept Of "Girlfriends" And Opens Up The Mix And Match Style Of Its Own Style.

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< p > July 31st, the film "girlfriends" directed by Huang Zhenzhen, a female director of Hongkong, has been released nationwide. It has created a hot topic. Its influence is extending from the literary circle to the economic circle, and the consumption of female theme has aroused renewed concern.

Recently, reporters learned that Quanzhou women's wear this summer has produced a "girlfriends" concept, creating a new style of different mix and match.

This is the new exploration of the most popular emotional marketing of Quanzhou after a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a".

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< p > < strong > details show "we are girlfriends" < /strong > /p >

< p > you wear a pink Pleated Chiffon dress, I wear bright yellow, the same style of hollowed jacket, hand in hand to go to the street - this is "girlfriends".

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< p > "parent-child" and "couples" are similar to each other. They may even be the same clothes. The size of the code is different.

Lin Jinyong, general manager of Fujian's proud Business Development Co., Ltd., said that because female consumers generally do not like "bump shirts", "girlfriends" design pays more attention to the design of fabrics and styles, rather than simply repeating them in style design.

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"P" Lin Jinyong believes that consumers are different in preference, shape and dress style, and the "boudoir dress" may be lower by two people at the same time compared with clothing such as parents and lovers.

"At present, it is only through the clothing matching in the shop, the concept of marketing will be introduced. In the future, the planning of this concept will be put forward, and the relevant elements should be emphasized when the product is developed."

He said the company is trying to bring the "social ties" into the clothing sales segment.

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< p > < strong > the social characteristics of women are less than /strong > /p >

< p > industry analysts believe that the consumption of women is usually impulsive consumption and lack of loyalty.

The concept of "boudoir dress" has been targeted at the social characteristics of women, and it is easier to establish a multi-level advertising marketing system, extending the brand's tentacles to consumers' hearts and creating consumer stickiness.

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< p > "the intimacy of female friends tends to surpass Men, such as buying gifts frequently," a "target=" _blank "href=" //www.sjfzxm.com/ "," clothes /a "," a target= "_blank" href= "," href= "," shoes "and" shoes ".

Ms. duo, who is responsible for the communication and planning agency, said that the group relationship between girlfriends can play a stimulating role in clothing consumption and daily life.

"We often encounter this kind of situation. When a girl goes shopping together, when someone tries clothes, another person will also choose clothes and try them on for entertainment or other reasons, and may even buy almost the same clothes together.

Locking in this group may be able to achieve sales growth in the current downturn.

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< p > He Weiting, CEO of Hua Ma Ma (Hongkong) Co., Ltd. believes that the women's clothing market may enter more and more subdivided fields in the future.

"Large and full categories may not be suitable for women's clothing industry."

He revealed that the flower Trojan may make a breakthrough in cotton and linen garments and enter the personalized field.

"Girlfriends" may be a gimmick in marketing, and it depends on how to implement the product details.

He said.

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< p > brand marketing person Lin believes that the women's clothing industry launched "girlfriends" is actually through the new product mix to meet consumer demand.

"At present, it is an era of social relations. With the popularity and popularity of all kinds of social tools, social relations have become a very important emotional link."

Mr. Lin said that social relations can promote individual consumption into group consumption.

"For example, it may be 1 or 2 people who went out to travel before. Now everyone is used to traveling with friends, especially in the female consumer groups. There are more group activities, which have led to a shift in consumption patterns."

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< p > < strong > enlightenment a href= "//www.sjfzxm.com/" > brand < /a > new marketing idea < /strong > /p >

< p > on the famous WeChat, there is a column called "girlfriends".

"With the communication between fans, let the brand continue to be familiar and accepted, making the brand WeChat become a female consumer online" girlfriends ", gradually linking the brand to" girlfriends ".

WeChat, the proud WeChat operator, said that it is the most effective way to enhance the pmission of VIP customer stickiness. "It is the most effective way to apply it to the operation of VIP and potential consumers (through stores and other channels)."

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< p > effective interaction can enable consumers to complete the process from "perception of products only" to "formation of brand awareness" until "interaction with brands and pmission of brand culture".

CEO Lin Zhipan, a creative agency of Zhixing and one creative company, said that successful marketing should be able to fully open up the fans' channels through the channels of traditional channels and new media channels, so as to enhance the fans' consumption experience, improve the seamless connection between the brand department and the marketing department, supervise the execution power in the stores and realize the integration of online and offline businesses.

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< p > the true meaning of new media marketing will eventually be implemented in retail. Of course, this "retail" includes both the terminal operation under the line, including the electricity supplier and even the retail of mobile terminals in the future.

"Because the new media marketing group is the brand of consumers, consumers here include many levels, what we need to do is to turn potential consumers into ordinary consumers, and turn ordinary consumers into loyal consumers. This is also the core of brand promotion and retail in the future."

Lin Jinyong said.

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