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Lack Of Supply Leads To The Collapse Of Luxury Electric Providers.

2014/7/8 9:21:00 30

Luxury GoodsLuxury Electric BusinessO2O

< p > the world is < a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a > a href= "//www.sjfzxm.com/" target= "//www.sjfzxm.com/".

< /p >


< p > now more and more people are trying to buy luxury goods online.

From cosmetics to expensive bags or even cars.

However, when the whole world is bullish on China's luxury consumer market, many Chinese luxury websites have declared bankruptcy or performance losses.

On the one side is the hot consumer market, while it is gloomy business. How can we pform the luxury electric business in China? < /p >


< p > < strong > < a > href= > //www.sjfzxm.com/news/index_s.asp > > luxury electric business > /a > bankruptcy is not unusual. < /strong > /p >


"P" not long ago, it was described as the fastest luxury investment business in the history of the luxury goods business.

According to reporters, the official website in August 2011 was located on luxury websites. After getting tens of millions of dollars of investment in Sai tens of thousands of dollars, it completed four year sales of some similar websites on line.

But less than 3 years after its opening, it quietly declared bankruptcy.

In addition to enjoying the network, several other luxury websites in China are doing poorly this year.

The director of network marketing center of China Electronic Commerce Association thinks that the collapse of luxury electric business is a normal thing in the development of e-commerce.

< /p >


< p > single kernels: there will be a large platform in such a field of luxury in the future, but eventually the platform will win the fittest in dozens of families, and only one or two of them will survive.

Many of the luxury goods businesses fail, which is a normal thing in the development of e-commerce.

< /p >


< p > < strong > insufficient supply is a fatal problem. < /strong > < /p >


< p > data show that China's luxury market has seen a significant decline last year, with an increase of only 2%.

For luxury electric providers, the fatal problem of restricting development is insufficient supply.

The director of a luxury website also told reporters that the situation is indeed true.

< /p >


< p > website leader: now most of the electricity suppliers may have smaller style and quantity of their products, and their supply chain system can not be solved very well. More likely they are some of the goods of the outlets.

< /p >


< p > < strong > dare to ask where is the way? Transformation is the right way < /strong > < /p >.


< p > in addition to the shortage of new products in the new season, a large number of overseas purchasing agents, micro-blog WeChat and other social platforms have begun to get involved in luxury goods pactions. This also brings great impact to the luxury electric business.

So where is the future of luxury electric business in the context of demand still strong? The director of network marketing center of China Electronic Commerce Association thinks that we should expand channels and speed up pformation.

For example, luxury goods business vip.com pformation sale website has been listed in the United States.

The network is pformed into fashion department stores and has been authorized by Ferragamo.

Fifth Avenue is still running through the way of buyout to authorized dealers.

< /p >


< p > single kernels: the future electricity supplier must first change its mode. We call it online marketing and offline pactions.

The online platform of luxury goods must have its own characteristics, the so-called characteristics, the early stage is from the category.

< /p >


< p > in addition, some experts say, < a href= "//www.sjfzxm.com/news/index_f.asp" > luxury goods < /a > electricity providers should realize the extension of online offline, provide value-added services and enhance consumer experience, such as the after-sale maintenance of luxury goods will have a great impact on sales, which may be an alternative way for domestic luxury electric providers to survive.

< /p >

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