From 3D Printing To Big Data, What Have We Experienced?

In recent years, clothing The life of the industry is a bit difficult. This difficulty has very realistic reasons: high cost of labor and raw materials, poor competitive environment, and so on, among which the biggest restriction comes from the shortage of demand. To tap potential market and rebuild consumption connection has become the current rule of transformation of garment enterprises.

For the day before Spin Zhang Rongming, chairman of the 3D group, said that in the near future, 3D printing technology swimwear and underwear will be oriented to the market and meet all kinds of needs. These useful attempts similar to 3D printing have witnessed the sonorous pace of industry transformation.

"In addition to 3D printing, the hottest" big data "can also be done at the moment. clothes " Chen Dapeng, executive vice president of the China clothing association, said, "for example, using big data to analyze which colors consumers prefer, which styles are easier to be sold and so on, and design clothing that is more close to the market, so as to comprehensively enhance the efficiency of the supply chain."

At present, the underwear brands like Adam and Ordifen have begun to accumulate and apply the body shape data of consumers, and set up a database of human body shape, and cut out more suitable underwear for Chinese people. Similarly, the clothing brands such as grace, exception and so on are also developing their own user data and finding new directions for brand development in communication with users.

The potential market is not limited to new technologies. Some new ideas also have the effect of achieving twice the result with half the effort. Recently, the word "flexible supply chain" has become popular in the clothing industry. The so-called flexible supply chain refers to the fact that garment enterprises no longer focus solely on the production of clothing itself, but also include a complete set of customized services.

For this reason, Xia Hua, chairman of Beijing men's wear manufacturing enterprise, is very deep. "It is not the bad market that does not consume. The key is how to create what people need more. We not only make clothes, but also provide clothing services, and even manage the wardrobe of our customers. According to Xia Hua, Yi Wen has opened exclusive services for every consumer, from clothing accessories to personalized decorations, and also to wardrobe housekeepers. Clothes & Accessories Collocation, the transformation of service mode has gradually released the demand of "dared not to think" in the past, and has also made many sales enterprises like Yi Wen record new highs.

Not long ago, the China Clothing Association awarded the 2014 China extraordinary business promotion award to a new shopping mall in Beijing -- Qiao Fu grass. The reason is the innovation of channels. "At present, the domestic market is mostly playing the" landlord ", renting the store to the brand, showing more than enough clothes, and individualized rationing. Chen Dapeng, executive vice president of the China clothing association, said that the overseas Chinese shopping mall's "buying style" strategy was borrowed from overseas Chinese. Through screening of fashion trends and fabrics, buyers can make the clothing in the market more responsive to the needs of consumers and diversify marketing methods.

A glimpse of the whole can see the sea. A technological innovation will usher in or will be a radical change. A change of service mode will also benefit millions of industries in the future. From these "new things" in the clothing industry, we can see that the "Domino" domino effect is gaining momentum in the current economy.

Extension stands:

3D printing technology is actually the latest rapid prototyping device using light curing and paper laminating technology. It is basically the same as the common printing principle. The printer contains liquid or powder and other "printing materials". After connecting to the computer, the printing material is stacked up by computer control, and finally the blueprint on the computer becomes a real object. This printing technology is called 3D stereoscopic printing technology.

In fact, 3D printing technology is an exotic product, originated in the United States, and then blossom around the world. Data show that in the United States, 3D printing technology has been preliminarily industrialized. At present, there are two global 3D printer manufacturing giants, namely Stratasys and 3DSystems, all listed on NASDAQ. In 2011, the revenues of the two companies were 170 million US dollars and 290 million US dollars respectively. Another 3D printing service company, Shapeways, has 150 thousand members and more than 6000 users. It has printed millions of products for customers.