The 2014 Summer Shoe Orders Will Be Held Successfully.

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201310/30/20131030013649_sj.JPG "/" < < > >
< p > 2014 Chinese children < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > clothing market environment is still grim, survival of the fittest is an inevitable trend. However, industry shuffling is not only a test for enterprises, but also an opportunity for enterprises to develop. In 2014, the success of the 2014 Summer footwear products ordering conference, which has been successfully held, is not only a regular product order link, but also brings the brand two upgrading, positioning and integration, and the two major highlights of the "Yong Gao" micro anime short film premiere. It releases the two upgrading of the brand differentiation, and calls on the children to "relax Fun" to give them a relaxed, fun and free childhood growth and life, and actively create the brand of Chinese children's "light fashion and leisure". < /p >
< p > < strong > perfect brand two upgrade > /strong > /p >
< p > < strong > children's light fashion leisure blue ocean < /strong > /p >
< p > the conference was unveiled in the speech of Fang Zongyang, chairman of the wing Gao company. Liu Guozheng, a senior brand consultant from Taiwan 4A company (kc.liu), gave a detailed introduction to the two upgrade positioning and integration of the Yung Kong brand. < /p >
< p > it is understood that the development of China's footwear industry is still in the doldrums as the economy continues to slow down. From the current semi annual report of the major shoe and clothing brands, it is found that although the overall revenue of some companies is not ideal, the children's shoes section is another world, which has become the biggest driving force for the shoe and garment enterprises to get warmer sales. This year is the eighteenth year of the development of Yong Gao people. The brand of "Yong Gao" has gradually entered the hearts of the people. In particular, the introduction of < a target= "_blank" href= "//www.sjfzxm.com/" > clothing > /a > the completion of the integration of shoes and clothing has made a qualitative leap for the young people and has become the leading brand of children in China. In the face of the growing market for children's shoes and severe competition, Yong Gao once again did not hesitate to carry out brand upgrading and transformation in 2013, starting from scratch, with excellent quality and strong strength, to identify the location, and strive for greater development of enterprises. < /p >
< p > according to kc.liu, Yong Gao has launched a new brand value orientation - children's light fashion and leisure, not just shouting slogans, but pursuing the brand value of the product itself, and at the same time, it can represent a lifestyle of "light fashion and leisure", a social perceived value to consumers. At the same time, Yong Gao called for children to "Fun relaxed", calling on society and parents to relieve their children and give them a relaxed, fun and free childhood life. < /p >
< p > "Yong Gao" will aspire to create Chinese children's light fashion leisure, < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > the first brand, so that all 380 million children in China can have a relaxed, comfortable and beautiful childhood growth and life, making Yong Gao become the pronoun of "children's light fashion dress", and bring a new life style to consumers, so that children can return to their comfortable and free childhood life, "kc.liu said. < /p >
< p > < strong > premiere animated short film < /strong > /p >
< p > < strong > Animation marketing promotes brand upgrading < /strong > < /p >
< p > as the other major highlight of this conference, Yong Gao took the premiere of the "Yong Gao" micro anime short film at the shoe orders. The happy and interesting story attracted all the agents to laugh and applause. It also made us look forward to the full line of the series of public welfare videos. Since the last meeting, after announces the official filming of the first official animated series of the first anime series, when the video clip is on the line, the attention and expectation will be given. With the premiere of this animated short film and the more perfect media publicity in the future, evergreen will make more use of cartoon as brand image assets in image promotion and product development, not only to narrow the distance between the brand and consumers, but also to achieve effective communication between brands and consumers. At the same time, consumers will have a deeper understanding of the brand and ultimately achieve a win-win situation. < /p >
< p > to meet the coming peak season, Yung Kok retail department has conducted a training entitled "perfect sales promotion". It has provided detailed instructions and explanations for agents in the form of sales promotion, venue layout and proper material delivery. < /p >
Looking back at the past, P has constantly integrated the advantages of resources, constantly innovating and changing, constantly enhancing the core competitiveness of the brand, and leading the new development of China's children's products industry. On the road of brand building and on the battleground where industry is fiercely contending, in 2014 the everlasting man went to a new starting point. Next, there will be more actions for the young people. We will synchronously complete the two upgrading of sales channels from the aspects of brand promotion and terminal construction. We believe that the brand positioning and upgrading of Yong Gao people will bring more advantages to the two upgrades of the forever young people and make a big step towards the first brand of Chinese children's fashion casual wear. < /p >